📊 Market Analysis ‘Barbell Pricing’ is a Heavy Lift for Brands in a K-Shaped 2026 SIX YEARS AFTER behavioral economist Peter Atwater coined the term “K-shaped economy,” the metaphor has become the defining structural reality for the CPG industry. The...
📈 Industry Trends CPG Resolutions to Turn Headwinds into Momentum AFTER A YEAR of tariff shocks, price fatigue, and frozen budgets, CPG teams have a choice in Q1: resume business as usual or use smarter,...
