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Recent Articles

  • ๐Ÿ“ˆ Expert Insights

    How Predictive Planning Gives CPG Brands an Edge

    ON THE LAST FRIDAY in February, grocery planning went quiet. Shopping habits tend to follow predictable rhythms โ€“ week in and week out, people add...
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    Tue, 4 Mar 2025
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  • ๐Ÿ“Š Market Analysis

    Good News Despite Inflation Fears from Trade Wars

    FEBRURY WHOLESALE PRICES were flat (versus January) bringing relief to consumers on inflation. However, the recent tariff wars are a major concern that prices may...
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    Wed, 5 Mar 2025
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  • ๐Ÿ“ˆ International

    Global Snack Sales Are on a Roll

    GLOBAL SNACK SALES ย hit $680 billion in 2024, up 3.7% from 2023 in constant value prices. According to Euromonitor Internationalโ€™s World Market for Snacks 2024...
    Read more →
    Wed, 2 Apr 2025
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  • ๐ŸŒฑ Sustainability

    How Brands Can Help Save the Planet

    A GROWING NUMBER number of global consumers believe time is running out to save the planet from serious damage to the environment โ€” but brands...
    Read more →
    Wed, 2 Apr 2025
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  • ๐Ÿ“ˆ Consumer Trends

    Can Food Choices Make Americans Healthy Again?

    NEW RESEARCH from the International Food Information Council (IFIC) sheds light on how Americans prioritize healthy eating and perceive food as medicine. Released in March,...
    Read more →
    Wed, 2 Apr 2025
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  • Negotiation table for shopper media
    ๐Ÿ“ˆ Retail Media

    More Retail Media Options Available for CPG Brands

    THE RETAIL MEDIA NETWORK FRENZY may be approaching the end of the beginning. Now, the hard work starts. For CPG brands, the story-within-the-story revolves around...
    Read more →
    Thu, 3 Apr 2025
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  • Shoppers view in-store retail media
    ๐Ÿ“ˆ Retail Media

    As Retail Media Evolves, Brands Face Tough Confounds

    AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias. On daily basis,...
    Read more →
    Mon, 5 May 2025
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  • Sargento General Manager Erin Price 2026
    ๐Ÿ“ˆ Executive View

    Sargento General Manager Erin Price: Things are Getting Spicy in Wisconsin

    IF THERE IS ONE THING that most American consumers can agree on, it has got to be our nearly universal love of cheese. No company...
    J
    By jamin Sun, 22 Mar 2026
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    Frame from Victor Kiam's Remington Shaver commercial ca 1979
    ๐ŸŽ™๏ธ Commentary

    Now More than Ever: CPGMatters Embarks on its Next Era

    IN AN ICONIC television advertisement from 1979, entrepreneur Victor Kiam peered out from Americaโ€™s TV sets to declare his love for the Remington Micro Screen...
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    Tue, 24 Mar 2026
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    Lisa Selk, Hormel Foods SVP of Brand Fuel
    ๐Ÿ’ก Tech Innovation

    โ€˜Digital is No Longer an Islandโ€™: At Hormel Foods, Brand Success is Data-Driven and Interconnected

    LIKE ANY BRAND MARKETER, Hormel Foods strives every day to perfect its go-to-market success across all selling channels.ย  With more than $12 billion in annual...
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    Mon, 23 Mar 2026
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    Brand manager strains to balance luxury versus value prices
    ๐Ÿ“Š Market Analysis

    โ€˜Barbell Pricingโ€™ is a Heavy Lift for Brands in a K-Shaped 2026

    SIX YEARS AFTER behavioral economist Peter Atwater coined the term โ€œK-shaped economy,โ€ the metaphor has become the defining structural reality for the CPG industry. The...
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    Mon, 23 Mar 2026
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    Protein enriched food products
    ๐ŸŽจ Product Innovation

    Protein as โ€˜Platformโ€™: Why CPGโ€™s Hottest Ingredient Has Staying Power

    A RECENT TRIP THROUGH THE AISLES at Wegmans underscored a broader shift reshaping center store and perimeter alike. A large Chobani display promoted an offering...
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    Mon, 23 Mar 2026
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    Shopping in a food store with beacons
    ๐Ÿ›’ E-Commerce

    A Look Back at Beacons: How a Promising In-Store Marketing Tool Got Lost in the Aisle

    BRAND MARKETERSโ€™ DESIRE TO KNOW exactly how shoppers interact with their products on the physical shelf greatly intensified with the spread of digital retailing.ย  The...
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    Mon, 23 Mar 2026
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    • View more articles
    ๐Ÿšจ CPG ALERT, Sponsored by Vistex

    Consumer products teams can reconcile year-end trade spend with confidence by accurately calculating liabilities, aligning accruals to real promotion activity, and analyzing spend variances. That accounting precision does more than close the books: it builds intelligence for a faster, stronger start to 2026.

    Teams that rely on historical averages miss promotion-level detail, leading to over- or under-accruals that distort liabilities and margin visibility.

    With purpose-built tools and proven practices, leading CPG organizations achieve tighter reconciliation across Finance, Sales, and Customer teams. The result: fewer blind spots, better forecast accuracy, and a clear view of financial exposure before year-end close.

    Learn how to turn year-end data into insights that protect margins and drive profitable growth.

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    You may also be interested in

  • ๐ŸŒฑ Sustainability

    How Brands Can Help Save the Planet

    A GROWING NUMBER number of global consumers believe time is running out to save the planet from serious damage to the environment โ€” but brands...
    Read more →
    Wed, 2 Apr 2025
    X f in @
  • ๐ŸŽ™๏ธ Commentary

    Coupons Rev Up for a Promising New Year

    WE ARE EMBARKING on a new year which will bring many changes in business as well as the world we live in. Letโ€™s consider the...
    Read more →
    Fri, 16 Jan 2026
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  • ๐Ÿ“ˆ Expert Insights

    War on Ultra-Processed Foods Will Have Significant Implications for Producers and Retailers

    THE CAMPAIGN by Robert Kennedyโ€™s U.S. Department Health and Human Services to reduce โ€“ if not eliminate โ€“ ultra-processed foods from diets, a move given...
    Read more →
    Wed, 11 Feb 2026
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  • ๐Ÿ“Š Market Analysis

    Brand Aspiration Isnโ€™t the Primary Focus of Shoppers: Study

    A NEW REPORT found that shoppers do not seem to be increasingly voting with their wallets despite the broad hype around boycotts prompted by DEI...
    Read more →
    Tue, 3 Jun 2025
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  • ๐Ÿ“Š Market Analysis

    Eliminating GRAS Self-Affirmed Route Will Change Direction of U.S. Food Industry

    SINCE GRAS (Generally Regarded as Safe) was established in 1958, its implementation has had a significant impact on the US food supply. With pressure mounting...
    Read more →
    Fri, 26 Dec 2025
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  • ๐Ÿ“Š Market Analysis

    Shortage of Packaging Materials Portend Future Shock

    A SHORTAGE of packaging products and materials is a key challenge facing the industry in the future, according to a survey of senior industry leaders...
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    Wed, 19 Nov 2025
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  • ๐ŸŽ™๏ธ Commentary

    Drowning in SKUs

    GROCERY STORES โ€” like many specialty retailers โ€” have always had to strike a delicate balance between running an efficient operation and maintaining a product...
    Read more →
    Fri, 26 Dec 2025
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