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Recent Articles

  • πŸ“ˆ Expert Insights

    How Predictive Planning Gives CPG Brands an Edge

    ON THE LAST FRIDAY in February, grocery planning went quiet. Shopping habits tend to follow predictable rhythms – week in and week out, people add...
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    Tue, 4 Mar 2025
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  • πŸ“Š Market Analysis

    Good News Despite Inflation Fears from Trade Wars

    FEBRURY WHOLESALE PRICES were flat (versus January) bringing relief to consumers on inflation. However, the recent tariff wars are a major concern that prices may...
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    Wed, 5 Mar 2025
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  • πŸ“ˆ International

    Global Snack Sales Are on a Roll

    GLOBAL SNACK SALES Β hit $680 billion in 2024, up 3.7% from 2023 in constant value prices. According to Euromonitor International’s World Market for Snacks 2024...
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    Wed, 2 Apr 2025
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  • 🌱 Sustainability

    How Brands Can Help Save the Planet

    A GROWING NUMBER number of global consumers believe time is running out to save the planet from serious damage to the environment β€” but brands...
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    Wed, 2 Apr 2025
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  • πŸ“ˆ Consumer Trends

    Can Food Choices Make Americans Healthy Again?

    NEW RESEARCH from the International Food Information Council (IFIC) sheds light on how Americans prioritize healthy eating and perceive food as medicine. Released in March,...
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    Wed, 2 Apr 2025
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  • Negotiation table for shopper media
    πŸ“ˆ Retail Media

    More Retail Media Options Available for CPG Brands

    THE RETAIL MEDIA NETWORK FRENZY may be approaching the end of the beginning. Now, the hard work starts. For CPG brands, the story-within-the-story revolves around...
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    Thu, 3 Apr 2025
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  • Shoppers view in-store retail media
    πŸ“ˆ Retail Media

    As Retail Media Evolves, Brands Face Tough Confounds

    AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias. On daily basis,...
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    Mon, 5 May 2025
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  • What the new moderation looks like for younger drinkers
    πŸ“ˆ Consumer Trends

    Zebra Striping Recolors the Adult Beverage Aisle

    ALCOHOL-FREE spirits, wine and beer are driving nearly all the category growth. Should the category change its stripes? For years, moderation in alcohol consumption mostly...
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    Thu, 4 Jun 2026
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    Swatch Royal Pop brand imagery
    πŸŽ™οΈ Commentary

    How Much Brand Frenzy is Enough for Swatch?

    THE MEDIA STORM surrounding last week’s introduction of Swatch’s Bioceramic Royal Pop Collection has consumer brands looking on with wonder (and perhaps envy). The brightly-colored...
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    Thu, 21 May 2026
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    Moxie and Poppi have a 120-year connection
    πŸ“ˆ Industry Trends

    Challenger Soft Drink Brands Draw From a History of Moxie

    THE SOFT DRINK SECTOR is brimming with challenger startups who aspire to introduce the next billion-dollar specialty soda. Is there a formula for billion dollar...
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    Thu, 21 May 2026
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    EU brands adopting 2D barcodes
    πŸ“ˆ International

    2D Barcodes Move From Retail Pilot To European Reality

    FOR DECADES, the barcode did one job extremely well. It identified a product quickly enough for a checkout to process the sale and for a...
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    Wed, 13 May 2026
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    Panelists at LUXE PACK NYC
    πŸ“ˆ Packaging

    At LUXE PACK: Sustainability Becomes More Sustainable

    THE BEST INTENTIONS are still answerable to profit and what’s realistic. We went to the LUXE PACK New York last week to see how those...
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    Wed, 13 May 2026
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    How consumers have changed their shopping habits for affordability
    πŸ“ˆ Consumer Trends

    As Customers Shop Harder, How Will Brands Respond?

    INFLATION AND HIGH GAS PRICES aren't the only things making grocery bills expensive. Tariffs and broader macro pressures are altering consumer behavior in structural, possibly...
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    Wed, 13 May 2026
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  • Groceryshop panel 2025
    πŸ“ˆ Retail Media

    Unified Shopper Engagement is Coming. Are Brands Ready?

    CALL IT UNIFIED SHOPPER ENGAGEMENT. Once-sharp dividing lines that have separated trade marketing from personalized offers from retail media are blurring, as trading partners pursue...
    Read more →
    Wed, 12 Nov 2025
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  • πŸ“ˆ Coupons

    Creating a Solid Foundation for Digital Promotions

    SAVVY PROMOTION PROFESSIONALS know that digital promotions, like any other item of value, are subject to fraud and simple human error. However, problems with digital...
    Read more →
    Fri, 26 Dec 2025
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  • Phil Lempert addresses the LEAD Marketing Conference
    πŸ“ˆ LEAD Marketing Conference

    Lempert Outlines Four Forces Brands Must Confront to Sustain Consumer Trust

    SHOPPER ATTITUDES AND BEHAVIORS are changing faster than at any time in recent history, and it’s putting food manufacturers on the defensive. Phil Lempert, the...
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    Thu, 4 Jun 2026
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  • πŸ“Š Market Analysis

    Shortage of Packaging Materials Portend Future Shock

    A SHORTAGE of packaging products and materials is a key challenge facing the industry in the future, according to a survey of senior industry leaders...
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    Wed, 19 Nov 2025
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  • πŸŽ™οΈ Commentary

    Drowning in SKUs

    GROCERY STORES β€” like many specialty retailers β€” have always had to strike a delicate balance between running an efficient operation and maintaining a product...
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    Fri, 26 Dec 2025
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  • Frame from Victor Kiam's Remington Shaver commercial ca 1979
    πŸŽ™οΈ Commentary

    Now More than Ever: CPGMatters Embarks on its Next Era

    IN AN ICONIC television advertisement from 1979, entrepreneur Victor Kiam peered out from America’s TV sets to declare his love for the Remington Micro Screen...
    Read more →
    Tue, 24 Mar 2026
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  • πŸŽ™οΈ Commentary

    A Look Ahead at the Coupon Industry in 2026

    WE ARE ABOUT TO EMBARK on a New Year which always brings many changes in various areas such as personal and business as well as...
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    Wed, 17 Dec 2025
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