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Recent Articles

  • Tomato wars illustration from VSN Media
    📊 Market Analysis

    Tariffs and the Rising Cost of ‘Fresh’: Tactics for the Tomato Wars

    THE HUMBLE TOMATO has become a high-profile emblem of the tariffs controversy, and grocers are faced with delivering dual bad news to shoppers: Prices are...
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    Fri, 19 Sep 2025
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  • Groceryshop panel 2025
    📈 Industry Trends

    Unified Shopper Engagement is Coming. Are Brands Ready?

    CALL IT UNIFIED SHOPPER ENGAGEMENT. Once-sharp dividing lines that have separated trade marketing from personalized offers from retail media are blurring, as trading partners pursue...
    Read more →
    Wed, 12 Nov 2025
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  • Creating a Solid Foundation for Digital Promotions

    SAVVY PROMOTION PROFESSIONALS know that digital promotions, like any other item of value, are subject to fraud and simple human error. However, problems with digital...
    Read more →
    Fri, 26 Dec 2025
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  • 📈 Industry Trends

    Food and Drink Predictions for 2026

    THREE KEY PREDICTIONS highlight opportunities for food and drink brands around the world to strengthen consumers’ resolve to endure adversity in the years ahead. Mintel,...
    Read more →
    Fri, 26 Dec 2025
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  • 📊 Market Analysis

    Eliminating GRAS Self-Affirmed Route Will Change Direction of U.S. Food Industry

    SINCE GRAS (Generally Regarded as Safe) was established in 1958, its implementation has had a significant impact on the US food supply. With pressure mounting...
    Read more →
    Fri, 26 Dec 2025
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  • 📈 Industry Trends

    CPG Resolutions to Turn Headwinds into Momentum

    AFTER A YEAR of tariff shocks, price fatigue, and frozen budgets, CPG teams have a choice in Q1: resume business as usual or use smarter,...
    Read more →
    Fri, 26 Dec 2025
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  • 🎙️ Commentary

    Drowning in SKUs

    GROCERY STORES — like many specialty retailers — have always had to strike a delicate balance between running an efficient operation and maintaining a product...
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    Fri, 26 Dec 2025
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  • Sargento General Manager Erin Price 2026
    💡 Innovation

    Sargento General Manager Erin Price: Things are Getting Spicy in Wisconsin

    IF THERE IS ONE THING that most American consumers can agree on, it has got to be our nearly universal love of cheese. No company...
    J
    By jamin Sun, 22 Mar 2026
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    📊 Market Analysis

    Shortage of Packaging Materials Portend Future Shock

    A SHORTAGE of packaging products and materials is a key challenge facing the industry in the future, according to a survey of senior industry leaders...
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    Tue, 24 Mar 2026
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    Frame from Victor Kiam's Remington Shaver commercial ca 1979
    🎙️ Commentary

    Now More than Ever: CPGMatters Embarks on its Next Era

    IN AN ICONIC television advertisement from 1979, entrepreneur Victor Kiam peered out from America’s TV sets to declare his love for the Remington Micro Screen...
    Read more →
    Tue, 24 Mar 2026
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    Lisa Selk, Hormel Foods SVP of Brand Fuel
    💡 Innovation

    ‘Digital is No Longer an Island’: At Hormel Foods, Brand Success is Data-Driven and Interconnected

    LIKE ANY BRAND MARKETER, Hormel Foods strives every day to perfect its go-to-market success across all selling channels.  With more than $12 billion in annual...
    Read more →
    Mon, 23 Mar 2026
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    Brand manager strains to balance luxury versus value prices
    📊 Market Analysis

    ‘Barbell Pricing’ is a Heavy Lift for Brands in a K-Shaped 2026

    SIX YEARS AFTER behavioral economist Peter Atwater coined the term “K-shaped economy,” the metaphor has become the defining structural reality for the CPG industry. The...
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    Mon, 23 Mar 2026
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    Protein enriched food products
    🎨 Design

    Protein as ‘Platform’: Why CPG’s Hottest Ingredient Has Staying Power

    A RECENT TRIP THROUGH THE AISLES at Wegmans underscored a broader shift reshaping center store and perimeter alike. A large Chobani display promoted an offering...
    Read more →
    Mon, 23 Mar 2026
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    • View more articles
    🚨 CPG ALERT, Sponsored by Vistex

    Consumer products teams can reconcile year-end trade spend with confidence by accurately calculating liabilities, aligning accruals to real promotion activity, and analyzing spend variances. That accounting precision does more than close the books: it builds intelligence for a faster, stronger start to 2026.

    Teams that rely on historical averages miss promotion-level detail, leading to over- or under-accruals that distort liabilities and margin visibility.

    With purpose-built tools and proven practices, leading CPG organizations achieve tighter reconciliation across Finance, Sales, and Customer teams. The result: fewer blind spots, better forecast accuracy, and a clear view of financial exposure before year-end close.

    Learn how to turn year-end data into insights that protect margins and drive profitable growth.

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    You may also be interested in

  • 📊 Market Analysis

    2026 International Global Consumer Predictions

    WHERE ARE GLOBAL CONSUMERS HEADED from 2026 to 2030 and beyond? Mintel, provider of global market intelligence, predicts reinvention at any age, people’s need for...
    Read more →
    Wed, 11 Feb 2026
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  • Protein enriched food products
    🎨 Design

    Protein as ‘Platform’: Why CPG’s Hottest Ingredient Has Staying Power

    A RECENT TRIP THROUGH THE AISLES at Wegmans underscored a broader shift reshaping center store and perimeter alike. A large Chobani display promoted an offering...
    Read more →
    Mon, 23 Mar 2026
    X f in @
  • 📈 Industry Trends

    What’s the Future Look Like for Meal Kit Brands?

    MEAL KITS are having a bit of a moment, according to CNET’s Corin Cesaric . The meal kit industry as a whole was pegged at...
    Read more →
    Wed, 11 Feb 2026
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  • Creating a Solid Foundation for Digital Promotions

    SAVVY PROMOTION PROFESSIONALS know that digital promotions, like any other item of value, are subject to fraud and simple human error. However, problems with digital...
    Read more →
    Fri, 26 Dec 2025
    X f in @
  • 📈 Industry Trends

    War on Ultra-Processed Foods Will Have Significant Implications for Producers and Retailers

    THE CAMPAIGN by Robert Kennedy’s U.S. Department Health and Human Services to reduce – if not eliminate – ultra-processed foods from diets, a move given...
    Read more →
    Wed, 11 Feb 2026
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  • Sargento General Manager Erin Price 2026
    💡 Innovation

    Sargento General Manager Erin Price: Things are Getting Spicy in Wisconsin

    IF THERE IS ONE THING that most American consumers can agree on, it has got to be our nearly universal love of cheese. No company...
    J
    By jamin Sun, 22 Mar 2026
    X f in @
  • ♟️ Strategy

    Space Planning with Behavioral Shopper Insights

    IN TODAY'S HYPER-COMPETITIVE retail landscape, every square inch of shelf space matters more than ever. But how do you prove that your space planning decisions...
    Read more →
    Wed, 11 Feb 2026
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