Skip to main content
CPG Matters
A Brand Marketing Magazine for the 21st Century

Main navigation

  • Home
  • About Us
  • Dictionary
  • Contact
1 (888) 604-3953

🎨 Design πŸ›’ E-Commerce πŸ’° Finance πŸ’‘ Innovation 🀝 M&A πŸ“Š Market Analysis β™ŸοΈ Strategy 🌱 Sustainability πŸ“ˆ Industry Trends πŸŽ™οΈ Commentary πŸ‘” Leadership 

Navigation

  • 🏠 Home β€Ί 
  • πŸ“„ White Papers β€Ί 

    πŸ”Ž Search β€Ί 

  • πŸ“ Directory β€Ί 
  • ℹ️ About Us β€Ί 
  • βœ‰οΈ Contact β€Ί 
✨ Register Now
Advertisement
Advertisement
Advertisement

Recent Articles

  • πŸ“ˆ Expert Insights

    Experts Predict Strong Year for Digital Offers

    COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...
    Read more →
    Tue, 2 Jan 2024
    X f in @
  • πŸ“ˆ International

    Global Food and Drink Trends for 2024 Revealed

    THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...
    Read more →
    Tue, 2 Jan 2024
    X f in @
  • Retail media may be huge, but coverage is uneven
    πŸ“ˆ Retail Media

    Mind the Gaps in Retail Media: Watchouts for Brands

    JUST WHEN you thought the retail media conversation couldn’t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...
    Read more →
    Tue, 2 Jan 2024
    X f in @
  • 🎨 Product Innovation

    New Weight-Loss Drugs Shake Up the Snack Food Business

    IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...
    Read more →
    Tue, 2 Jan 2024
    X f in @
  • πŸ“ˆ CPG Viewpoints

    How to Accelerate ROI from a Walmart Luminate Investment

    EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chain’s 140 million households. The data is from Walmart...
    Read more →
    Tue, 2 Jan 2024
    X f in @
  • πŸ“ˆ Coupons

    The Power of Printed Circulars

    IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...
    Read more →
    Tue, 6 Feb 2024
    X f in @
  • πŸ’‘ Tech Innovation

    Consumers Express Interest in AI-Driven Shopping

    THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...
    Read more →
    Tue, 6 Feb 2024
    X f in @
  • Store image with text overlay
    πŸ“ˆ Expert Insights

    Your Plan Got Faster. Your Shelf Did Not.

    RESEARCHERS at the University of Texas and Harvard Business School studied 46 million worker shifts across 500 grocery stores. They found that store managers override...
    Read more →
    Tue, 18 Aug 2026
    X f in @
    AI hero graphic provided by Blue Ridge Partners
    πŸ“ˆ Expert Insights

    Why CPG's Biggest AI Returns Are Going Untapped

    MOST CONSUMER-PACKAGED GOODS companies now have an AI pilot running somewhere in the commercial organization. The harder question isn't whether to invest. It's whether the...
    Read more →
    Tue, 18 Aug 2026
    X f in @
    Coming soon to CPGMatters - tech innovation for CPG
    πŸ’‘ Tenser's Tirade

    How Far Should You Trust Your Next Tech Innovation? This Knowledge Framework Can Help

    BRAND MARKETERS rely on information technology in nearly every planning, decision making and execution function. Data is gathered. Answers are pursued. Plans are conceived. Actions...
    Read more →
    Tue, 18 Aug 2026
    X f in @
    Intelligent supply chains are part of brands' future
    πŸ“ˆ Expert Insights

    Your Brand’s Next Supply Chain Will Think, Learn, and Decide

    SUPPLY CHAIN EXCELLENCE has been defined for decades by physical scale. Competitive advantage was driven by larger distribution networks, lower transportation costs, greater manufacturing capacity,...
    Read more →
    Sun, 9 Aug 2026
    X f in @
    Bad actors may use AI poisoning to harm brand reputation
    πŸ’‘ Tech Innovation

    The Antidote to AI Poisoning: Implications for Brands and Retailers

    FOR CONSUMER GOODS COMPANIES, AI poisoning represents far more than another digital marketing concern. It introduces the prospect that AI-generated recommendations may be influenced by...
    Read more →
    Wed, 5 Aug 2026
    X f in @
    Entry to the 2026 Fancy Foods Show in New York
    🎨 Product Innovation

    Sense Maxxing at the Fancy Food Show – A Rush of Emerging Trends

    FROM EXPERIENCE I knew the Summer Fancy Food Show would be an overwhelming scene. The event filled nearly the entire Javits Center in Manhattan with...
    Read more →
    Wed, 5 Aug 2026
    X f in @
    • View more articles
    Advertisement

    Stay Informed Get the latest CPG news delivered to your inbox

    Advertisement

    You may also be interested in

  • πŸ“ˆ Expert Insights

    CPG Companies Need to Rethink β€˜Tail’ Spend

    IN CPG AND RETAIL, procurement teams concentrate their energy on strategic categories: core ingredients, packaging, manufacturing, inventory, logistics, and the logistics and infrastructure that keeps...
    Read more →
    Fri, 16 Jan 2026
    X f in @
  • πŸ“ˆ Industry Trends

    What’s the Future Look Like for Meal Kit Brands?

    MEAL KITS are having a bit of a moment, according to CNET’s Corin Cesaric . The meal kit industry as a whole was pegged at...
    Read more →
    Wed, 11 Feb 2026
    X f in @
  • Brand manager strains to balance luxury versus value prices
    πŸ“Š Market Analysis

    β€˜Barbell Pricing’ is a Heavy Lift for Brands in a K-Shaped 2026

    SIX YEARS AFTER behavioral economist Peter Atwater coined the term β€œK-shaped economy,” the metaphor has become the defining structural reality for the CPG industry. The...
    Read more →
    Mon, 23 Mar 2026
    X f in @
  • Phil Lempert addresses the LEAD Marketing Conference
    πŸ“ˆ LEAD Marketing Conference

    Lempert Outlines Four Forces Brands Must Confront to Sustain Consumer Trust

    SHOPPER ATTITUDES AND BEHAVIORS are changing faster than at any time in recent history, and it’s putting food manufacturers on the defensive. Phil Lempert, the...
    Read more →
    Thu, 4 Jun 2026
    X f in @
  • πŸ“ˆ Coupons

    Securing The Future with eSettlement Best Practices

    THE INDUSTRY'S WISH LIST includes cutting costs, enhancing cash flow, reducing fraud and eliminating paperwork. Manufacturers and retailers hope to benefit from the promise of...
    Read more →
    Tue, 6 May 2025
    X f in @
  • Shoppers view in-store retail media
    πŸ“ˆ Retail Media

    As Retail Media Evolves, Brands Face Tough Confounds

    AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias. On daily basis,...
    Read more →
    Mon, 5 May 2025
    X f in @
  • Leora Kelman, Managing Director and Partner Boston Consulting Group
    πŸ“ˆ Retail Media

    Retail Media Catching Fire As Brands Still Struggle to Meet their Audiences

    For CPG marketers, the rise of Retail Media Networks (RMNs) continues to create opportunities to drive brand awareness and sales lift in stores by advertising...
    Read more →
    Wed, 11 Feb 2026
    X f in @
  • Advertisement

    About CPG Matters

    • About Us
    • Our Team
    • Contact

    Resources

    • Archive
    • Newsletter
    • Events
    • LEAD Marketing Conference

    Topics

    • Sustainability
    • E-Commerce
    • Innovation
    • Market Analysis

    Connect

    • CPGMatters on LinkedIn
    • CPGMatters on X - Twitter
    • CPGMatters on Facebook
    • Instagram

    Β© 2026 CPG Planet Inc. All rights reserved.