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Recent Articles

  • ๐Ÿ“ˆ Expert Insights

    How Predictive Planning Gives CPG Brands an Edge

    ON THE LAST FRIDAY in February, grocery planning went quiet. Shopping habits tend to follow predictable rhythms โ€“ week in and week out, people add...
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    Tue, 4 Mar 2025
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  • ๐Ÿ“Š Market Analysis

    Good News Despite Inflation Fears from Trade Wars

    FEBRURY WHOLESALE PRICES were flat (versus January) bringing relief to consumers on inflation. However, the recent tariff wars are a major concern that prices may...
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    Wed, 5 Mar 2025
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  • ๐Ÿ“ˆ International

    Global Snack Sales Are on a Roll

    GLOBAL SNACK SALES ย hit $680 billion in 2024, up 3.7% from 2023 in constant value prices. According to Euromonitor Internationalโ€™s World Market for Snacks 2024...
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    Wed, 2 Apr 2025
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  • ๐ŸŒฑ Sustainability

    How Brands Can Help Save the Planet

    A GROWING NUMBER number of global consumers believe time is running out to save the planet from serious damage to the environment โ€” but brands...
    Read more →
    Wed, 2 Apr 2025
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  • ๐Ÿ“ˆ Consumer Trends

    Can Food Choices Make Americans Healthy Again?

    NEW RESEARCH from the International Food Information Council (IFIC) sheds light on how Americans prioritize healthy eating and perceive food as medicine. Released in March,...
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    Wed, 2 Apr 2025
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  • Negotiation table for shopper media
    ๐Ÿ“ˆ Retail Media

    More Retail Media Options Available for CPG Brands

    THE RETAIL MEDIA NETWORK FRENZY may be approaching the end of the beginning. Now, the hard work starts. For CPG brands, the story-within-the-story revolves around...
    Read more →
    Thu, 3 Apr 2025
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  • Shoppers view in-store retail media
    ๐Ÿ“ˆ Retail Media

    As Retail Media Evolves, Brands Face Tough Confounds

    AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias. On daily basis,...
    Read more →
    Mon, 5 May 2025
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  • Phil Lempert addresses the LEAD Marketing Conference
    ๐Ÿ“ˆ LEAD Marketing Conference

    Lempert Outlines Four Forces Brands Must Confront to Sustain Consumer Trust

    SHOPPER ATTITUDES AND BEHAVIORS are changing faster than at any time in recent history, and itโ€™s putting food manufacturers on the defensive. Phil Lempert, the...
    J
    By jamin Wed, 3 Jun 2026
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    What the new moderation looks like for younger drinkers
    ๐Ÿ“ˆ Consumer Trends

    Zebra Striping Recolors the Adult Beverage Aisle

    ALCOHOL-FREE spirits, wine and beer are driving nearly all the category growth. Should the category change its stripes? For years, moderation in alcohol consumption mostly...
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    Wed, 3 Jun 2026
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    Swatch Royal Pop brand imagery
    ๐ŸŽ™๏ธ Commentary

    How Much Brand Frenzy is Enough for Swatch?

    THE MEDIA STORM surrounding last weekโ€™s introduction of Swatchโ€™s Bioceramic Royal Pop Collection has consumer brands looking on with wonder (and perhaps envy). The brightly-colored...
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    Thu, 21 May 2026
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    Moxie and Poppi have a 120-year connection
    ๐Ÿ“ˆ Industry Trends

    Challenger Soft Drink Brands Draw From a History of Moxie

    THE SOFT DRINK SECTOR is brimming with challenger startups who aspire to introduce the next billion-dollar specialty soda. Is there a formula for billion dollar...
    Read more →
    Thu, 21 May 2026
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    EU brands adopting 2D barcodes
    ๐Ÿ“ˆ International

    2D Barcodes Move From Retail Pilot To European Reality

    FOR DECADES, the barcode did one job extremely well. It identified a product quickly enough for a checkout to process the sale and for a...
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    Wed, 13 May 2026
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    Panelists at LUXE PACK NYC
    ๐Ÿ“ˆ Packaging

    At LUXE PACK: Sustainability Becomes More Sustainable

    THE BEST INTENTIONS are still answerable to profit and whatโ€™s realistic. We went to the LUXE PACK New York last week to see how those...
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    Wed, 13 May 2026
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    You may also be interested in

  • ๐Ÿ“Š Market Analysis

    Brand Aspiration Isnโ€™t the Primary Focus of Shoppers: Study

    A NEW REPORT found that shoppers do not seem to be increasingly voting with their wallets despite the broad hype around boycotts prompted by DEI...
    Read more →
    Tue, 3 Jun 2025
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  • Shopping in a food store with beacons
    ๐Ÿ›’ E-Commerce

    A Look Back at Beacons: How a Promising In-Store Marketing Tool Got Lost in the Aisle

    BRAND MARKETERSโ€™ DESIRE TO KNOW exactly how shoppers interact with their products on the physical shelf greatly intensified with the spread of digital retailing.ย  The...
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    Mon, 23 Mar 2026
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  • ๐ŸŽ™๏ธ Commentary

    What Is the Effect of Tariffs on Couponing?

    IMAGINE you are a marketing director for a consumer products company in 2025. The coupon industry has always been wrought with unusual โ€œissuesโ€ or โ€œrulesโ€...
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    Wed, 2 Jul 2025
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  • ๐ŸŒฑ Sustainability

    How Brands Can Help Save the Planet

    A GROWING NUMBER number of global consumers believe time is running out to save the planet from serious damage to the environment โ€” but brands...
    Read more →
    Wed, 2 Apr 2025
    X f in @
  • ๐Ÿ“ˆ Consumer Trends

    โ€˜Recession Glamโ€™ Emerges in Beauty Categories

    SHOPPERS AROUND THE WORLD are shifting toward low-maintenance, cost-effective beauty care routines, according to data analytics company Euromonitor International. Economic pressures are driving the change...
    Read more →
    Wed, 3 Sep 2025
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  • Illustration of technology integration in store
    ๐Ÿ“ˆ Expert Insights

    โ€˜Dull Store Stuff': Small Language Models for Retail Sensing are Better for Brands Too

    RETAIL TYPICALLY BREAKS in the boring middle. A late delivery fails to trigger a reorder. A promotion scans wrong for half a day. Search results...
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    Wed, 22 Apr 2026
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  • Shopper uses her loyalty card in store and online
    ๐Ÿ“ˆ Expert Insights

    From Checkout Discount to Engagement Engine โ€“ What Grocery Loyalty Means Now for CPG Marketers

    SWIPE YOUR CARD at checkout, receive a discount, repeat. For years, this model has defined how many retail loyalty programs operate. These POS-based systems have...
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    Thu, 23 Apr 2026
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