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Recent Articles

  • πŸ“ˆ Expert Insights

    Experts Predict Strong Year for Digital Offers

    COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...
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    Tue, 2 Jan 2024
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  • πŸ“ˆ International

    Global Food and Drink Trends for 2024 Revealed

    THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...
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    Tue, 2 Jan 2024
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  • Retail media may be huge, but coverage is uneven
    πŸ“ˆ Retail Media

    Mind the Gaps in Retail Media: Watchouts for Brands

    JUST WHEN you thought the retail media conversation couldn’t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...
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    Tue, 2 Jan 2024
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  • 🎨 Product Innovation

    New Weight-Loss Drugs Shake Up the Snack Food Business

    IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...
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    Tue, 2 Jan 2024
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  • πŸ“ˆ CPG Viewpoints

    How to Accelerate ROI from a Walmart Luminate Investment

    EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chain’s 140 million households. The data is from Walmart...
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    Tue, 2 Jan 2024
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  • πŸ“ˆ Coupons

    The Power of Printed Circulars

    IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...
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    Tue, 6 Feb 2024
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  • πŸ’‘ Tech Innovation

    Consumers Express Interest in AI-Driven Shopping

    THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...
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    Tue, 6 Feb 2024
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  • transparency-bridge-header-graphic
    πŸ“ˆ Expert Insights

    The Fifth Trait Missing from Successful Innovation

    INNOVATION has advanced faster than at any other point in retail/CPG technology history over the past decade. Yet trust has moved in the opposite direction....
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    Tue, 25 Aug 2026
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    are-legacy-brands-shortchanging-r-and-d
    🎨 Product Innovation

    Are Legacy CPG Firms Shortchanging R&D?

    MAJOR BRANDS FACE ESCALATING PRESSURE from faster-moving challengers, say two recent research reports from Boston Consulting Group (BCG) and Barclays, the investment firm. Both research...
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    Tue, 25 Aug 2026
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    Coty-chart-from-Crisp
    πŸ’‘ Tech Innovation

    Coty Tackles Nail Care Assortments with AI, Season after Season

    BEAUTY AND STYLE TRENDS change quickly with the seasons. That popular nail polish color for summer may be passΓ© by the holidays, which demands nimble...
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    Tue, 25 Aug 2026
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    Store image with text overlay
    πŸ“ˆ Expert Insights

    Your Plan Got Faster. Your Shelf Did Not.

    RESEARCHERS at the University of Texas and Harvard Business School studied 46 million worker shifts across 500 grocery stores. They found that store managers override...
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    Tue, 18 Aug 2026
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    AI hero graphic provided by Blue Ridge Partners
    πŸ“ˆ Expert Insights

    Why CPG's Biggest AI Returns Are Going Untapped

    MOST CONSUMER-PACKAGED GOODS companies now have an AI pilot running somewhere in the commercial organization. The harder question isn't whether to invest. It's whether the...
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    Tue, 18 Aug 2026
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    Coming soon to CPGMatters - tech innovation for CPG
    πŸ’‘ Tenser's Tirade

    How Far Should You Trust Your Next Tech Innovation? This Knowledge Framework Can Help

    BRAND MARKETERS rely on information technology in nearly every planning, decision making and execution function. Data is gathered. Answers are pursued. Plans are conceived. Actions...
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    Tue, 18 Aug 2026
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    You may also be interested in

  • Lisa Selk, Hormel Foods SVP of Brand Fuel
    πŸ’‘ Tech Innovation

    β€˜Digital is No Longer an Island’: At Hormel Foods, Brand Success is Data-Driven and Interconnected

    LIKE ANY BRAND MARKETER, Hormel Foods strives every day to perfect its go-to-market success across all selling channels.Β  With more than $12 billion in annual...
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    Mon, 23 Mar 2026
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  • 🌱 Sustainability

    How Brands Can Help Save the Planet

    A GROWING NUMBER number of global consumers believe time is running out to save the planet from serious damage to the environment β€” but brands...
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    Wed, 2 Apr 2025
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  • πŸ“ˆ Industry Trends

    Food and Drink Predictions for 2026

    THREE KEY PREDICTIONS highlight opportunities for food and drink brands around the world to strengthen consumers’ resolve to endure adversity in the years ahead. Mintel,...
    Read more →
    Fri, 26 Dec 2025
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  • 🎨 Product Innovation

    New Weight-Loss Drugs Shake Up the Snack Food Business

    IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...
    Read more →
    Tue, 2 Jan 2024
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  • Leora Kelman, Managing Director and Partner Boston Consulting Group
    πŸ“ˆ Retail Media

    Retail Media Catching Fire As Brands Still Struggle to Meet their Audiences

    For CPG marketers, the rise of Retail Media Networks (RMNs) continues to create opportunities to drive brand awareness and sales lift in stores by advertising...
    Read more →
    Wed, 11 Feb 2026
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  • Tomato wars illustration from VSN Media
    πŸ“Š Market Analysis

    Tariffs and the Rising Cost of β€˜Fresh’: Tactics for the Tomato Wars

    THE HUMBLE TOMATO has become a high-profile emblem of the tariffs controversy, and grocers are faced with delivering dual bad news to shoppers: Prices are...
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    Fri, 19 Sep 2025
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  • πŸ“ˆ News Brief

    CPG Companies Embrace AI for Personalization

    A NEW STUDY from Apply Digital revealed that the consumer packaged goods (CPG) sector is making a decisive shift toward AI-powered personalization. Ninety-one per cent...
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    Mon, 5 May 2025
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