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Recent Articles

  • Creating a Solid Foundation for Digital Promotions

    SAVVY PROMOTION PROFESSIONALS know that digital promotions, like any other item of value, are subject to fraud and simple human error. However, problems with digital...
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    Fri, 26 Dec 2025
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  • 📈 Industry Trends

    Food and Drink Predictions for 2026

    THREE KEY PREDICTIONS highlight opportunities for food and drink brands around the world to strengthen consumers’ resolve to endure adversity in the years ahead. Mintel,...
    Read more →
    Fri, 26 Dec 2025
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  • 📊 Market Analysis

    Eliminating GRAS Self-Affirmed Route Will Change Direction of U.S. Food Industry

    SINCE GRAS (Generally Regarded as Safe) was established in 1958, its implementation has had a significant impact on the US food supply. With pressure mounting...
    Read more →
    Fri, 26 Dec 2025
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  • 📈 Industry Trends

    CPG Resolutions to Turn Headwinds into Momentum

    AFTER A YEAR of tariff shocks, price fatigue, and frozen budgets, CPG teams have a choice in Q1: resume business as usual or use smarter,...
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    Fri, 26 Dec 2025
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  • 🎙️ Commentary

    Drowning in SKUs

    GROCERY STORES — like many specialty retailers — have always had to strike a delicate balance between running an efficient operation and maintaining a product...
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    Fri, 26 Dec 2025
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  • 💡 Innovation

    AI Meets Category Management: What’s Ahead for Brands?

    CATEGORY MANAGEMENT is perhaps the most ubiquitous business activity in the retail consumer goods industry. It has 30-plus years of history as a human-centered, expert...
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    Fri, 16 Jan 2026
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  • 🎙️ Commentary

    Coupons Rev Up for a Promising New Year

    WE ARE EMBARKING on a new year which will bring many changes in business as well as the world we live in. Let’s consider the...
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    Fri, 16 Jan 2026
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  • Shopping in a food store with beacons
    🛒 E-Commerce

    A Look Back at Beacons: How a Promising In-Store Marketing Tool Got Lost in the Aisle

    BRAND MARKETERS’ DESIRE TO KNOW exactly how shoppers interact with their products on the physical shelf greatly intensified with the spread of digital retailing.  The...
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    Mon, 23 Mar 2026
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    ECR Tools & Technogy Group with ARS2
    📈 Industry Trends

    Get to Know the ECR Community’s Tools & Technology Group: A Structured Approach to Retail & CPG Innovation

    NOT LONG AGO, meaningful technological advancements in category management and retail execution took years to unfold. Today, innovation cycles are measured in months, sometimes weeks....
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    Sun, 22 Mar 2026
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    📊 Market Analysis

    2026 International Global Consumer Predictions

    WHERE ARE GLOBAL CONSUMERS HEADED from 2026 to 2030 and beyond? Mintel, provider of global market intelligence, predicts reinvention at any age, people’s need for...
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    Wed, 11 Feb 2026
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    ♟️ Strategy

    More Changes to Emerge for Coupons in the New Year

    THE COUPON INDUSTRY will continue to evolve in 2026 with three developments dominating the headlines. They are: The Rise of Hybrid Counterfeits In December 2025,...
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    Wed, 11 Feb 2026
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    ♟️ Strategy

    Space Planning with Behavioral Shopper Insights

    IN TODAY'S HYPER-COMPETITIVE retail landscape, every square inch of shelf space matters more than ever. But how do you prove that your space planning decisions...
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    Wed, 11 Feb 2026
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    Leora Kelman, Managing Director and Partner Boston Consulting Group
    💡 Innovation

    Retail Media Catching Fire As Brands Still Struggle to Meet their Audiences

    For CPG marketers, the rise of Retail Media Networks (RMNs) continues to create opportunities to drive brand awareness and sales lift in stores by advertising...
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    Wed, 11 Feb 2026
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    • View more articles
    🚨 CPG ALERT, Sponsored by Vistex

    Consumer products teams can reconcile year-end trade spend with confidence by accurately calculating liabilities, aligning accruals to real promotion activity, and analyzing spend variances. That accounting precision does more than close the books: it builds intelligence for a faster, stronger start to 2026.

    Teams that rely on historical averages miss promotion-level detail, leading to over- or under-accruals that distort liabilities and margin visibility.

    With purpose-built tools and proven practices, leading CPG organizations achieve tighter reconciliation across Finance, Sales, and Customer teams. The result: fewer blind spots, better forecast accuracy, and a clear view of financial exposure before year-end close.

    Learn how to turn year-end data into insights that protect margins and drive profitable growth.

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    You may also be interested in

  • Leora Kelman, Managing Director and Partner Boston Consulting Group
    💡 Innovation

    Retail Media Catching Fire As Brands Still Struggle to Meet their Audiences

    For CPG marketers, the rise of Retail Media Networks (RMNs) continues to create opportunities to drive brand awareness and sales lift in stores by advertising...
    Read more →
    Wed, 11 Feb 2026
    X f in @
  • 📈 Industry Trends

    Food and Drink Predictions for 2026

    THREE KEY PREDICTIONS highlight opportunities for food and drink brands around the world to strengthen consumers’ resolve to endure adversity in the years ahead. Mintel,...
    Read more →
    Fri, 26 Dec 2025
    X f in @
  • ♟️ Strategy

    Space Planning with Behavioral Shopper Insights

    IN TODAY'S HYPER-COMPETITIVE retail landscape, every square inch of shelf space matters more than ever. But how do you prove that your space planning decisions...
    Read more →
    Wed, 11 Feb 2026
    X f in @
  • Lisa Selk, Hormel Foods SVP of Brand Fuel
    💡 Innovation

    ‘Digital is No Longer an Island’: At Hormel Foods, Brand Success is Data-Driven and Interconnected

    LIKE ANY BRAND MARKETER, Hormel Foods strives every day to perfect its go-to-market success across all selling channels.  With more than $12 billion in annual...
    Read more →
    Mon, 23 Mar 2026
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  • 📊 Market Analysis

    Eliminating GRAS Self-Affirmed Route Will Change Direction of U.S. Food Industry

    SINCE GRAS (Generally Regarded as Safe) was established in 1958, its implementation has had a significant impact on the US food supply. With pressure mounting...
    Read more →
    Fri, 26 Dec 2025
    X f in @
  • Frame from Victor Kiam's Remington Shaver commercial ca 1979
    🎙️ Commentary

    Now More than Ever: CPGMatters Embarks on its Next Era

    IN AN ICONIC television advertisement from 1979, entrepreneur Victor Kiam peered out from America’s TV sets to declare his love for the Remington Micro Screen...
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    By jamin Tue, 24 Mar 2026
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  • Brand manager strains to balance luxury versus value prices
    📊 Market Analysis

    ‘Barbell Pricing’ is a Heavy Lift for Brands in a K-Shaped 2026

    SIX YEARS AFTER behavioral economist Peter Atwater coined the term “K-shaped economy,” the metaphor has become the defining structural reality for the CPG industry. The...
    Read more →
    Mon, 23 Mar 2026
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