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Recent Articles

  • 📈 Expert Insights

    Experts Predict Strong Year for Digital Offers

    COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...
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    Tue, 2 Jan 2024
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  • 📈 International

    Global Food and Drink Trends for 2024 Revealed

    THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...
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    Tue, 2 Jan 2024
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  • Retail media may be huge, but coverage is uneven
    📈 Retail Media

    Mind the Gaps in Retail Media: Watchouts for Brands

    JUST WHEN you thought the retail media conversation couldn’t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...
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    Tue, 2 Jan 2024
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  • 🎨 Product Innovation

    New Weight-Loss Drugs Shake Up the Snack Food Business

    IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...
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    Tue, 2 Jan 2024
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  • 📈 CPG Viewpoints

    How to Accelerate ROI from a Walmart Luminate Investment

    EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chain’s 140 million households. The data is from Walmart...
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    Tue, 2 Jan 2024
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  • 📈 Coupons

    The Power of Printed Circulars

    IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...
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    Tue, 6 Feb 2024
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  • 💡 Tech Innovation

    Consumers Express Interest in AI-Driven Shopping

    THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...
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    Tue, 6 Feb 2024
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    You may also be interested in

  • 📈 Coupons

    The Power of Printed Circulars

    IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...
    Read more →
    Tue, 6 Feb 2024
    X f in @
  • 📈 Trade Promotion

    Brand Aspiration Isn’t the Primary Focus of Shoppers: Study

    A new report found that shoppers do not seem to be increasingly voting with their wallets despite the broad hype around boycotts prompted by DEI...
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    Mon, 2 Jun 2025
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  • EU brands adopting 2D barcodes
    📈 International

    2D Barcodes Move From Retail Pilot To European Reality

    FOR DECADES, the barcode did one job extremely well. It identified a product quickly enough for a checkout to process the sale and for a...
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    Wed, 13 May 2026
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  • Questions at the negotiating table
    📈 Retail Media

    Retail Media and CPGs: How do Brands Optimize Investments?

    AMID THE HYPE AND HYPERBOLE around Retail Media Networks, some fundamental issues about CPG marketing spending have barely been addressed. Brand marketers have an opportunity...
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    Mon, 2 Dec 2024
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  • Protein enriched food products
    🎨 Product Innovation

    Protein as ‘Platform’: Why CPG’s Hottest Ingredient Has Staying Power

    A RECENT TRIP THROUGH THE AISLES at Wegmans underscored a broader shift reshaping center store and perimeter alike. A large Chobani display promoted an offering...
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    Mon, 23 Mar 2026
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  • Joint promotional planning includes retail media
    📈 Retail Media

    What Does ‘Fair and Proportional’ Mean in Retail Media?

    PART ONE of this analysis discussed how CPG brands face something of a conundrum in dealing with retail media networks. It summarized brand marketer spending...
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    Tue, 4 Feb 2025
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  • Moxie and Poppi have a 120-year connection
    📈 Industry Trends

    Challenger Soft Drink Brands Draw From a History of Moxie

    THE SOFT DRINK SECTOR is brimming with challenger startups who aspire to introduce the next billion-dollar specialty soda. Is there a formula for billion dollar...
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    Thu, 21 May 2026
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