Brand loyalty is impossibly hard. For decades, CPGs have been searching for the formula. In his inaugural Loyalty Matters perspective, Robert Passikoff, Ph.D. founder and president of Brand Keys, defines the new Category Ideal.
FOR DECADES, private labels were a financial safety measure for shoppers who quickly forgot about them when budgets loosened. It was a price play: cheaper,...
SWIPE YOUR CARD at checkout, receive a discount, repeat. For years, this model has defined how many retail loyalty programs operate. These POS-based systems have...
ECOMMERCE FRAUD is climbing fast, and consumer packaged goods (CPG) brands are feeling the pressure. Global losses were set to reach $44 billion in 2024,...
Ecommerce fraud is climbing fast, and consumer packaged goods (CPG) brands are feeling the pressure. Global losses were set to reach $44 billion in 2024,...
NO USE dancing around it; inflation is affecting the way consumers make purchases. The consistent rise in prices has shoppers stressing and – in turn...
