promotion | CPG Matters

Creating a Solid Foundation for Digital Promotions

SAVVY PROMOTION PROFESSIONALS know that digital promotions, like any other item of value, are subject to fraud and simple human error. However, problems with digital...

Fri, 26 Dec 2025

Industry Trends

Food and Drink Predictions for 2026

THREE KEY PREDICTIONS highlight opportunities for food and drink brands around the world to strengthen consumers’ resolve to endure adversity in the years ahead. Mintel,...

Fri, 26 Dec 2025

Market Analysis

Eliminating GRAS Self-Affirmed Route Will Change Direction of U.S. Food Industry

SINCE GRAS (Generally Regarded as Safe) was established in 1958, its implementation has had a significant impact on the US food supply. With pressure mounting...

Fri, 26 Dec 2025

Industry Trends

CPG Resolutions to Turn Headwinds into Momentum

AFTER A YEAR of tariff shocks, price fatigue, and frozen budgets, CPG teams have a choice in Q1: resume business as usual or use smarter,...

Fri, 26 Dec 2025

Commentary

Drowning in SKUs

GROCERY STORES — like many specialty retailers — have always had to strike a delicate balance between running an efficient operation and maintaining a product...

Fri, 26 Dec 2025

Innovation

AI Meets Category Management: What’s Ahead for Brands?

CATEGORY MANAGEMENT is perhaps the most ubiquitous business activity in the retail consumer goods industry. It has 30-plus years of history as a human-centered, expert...

Fri, 16 Jan 2026

Commentary

Coupons Rev Up for a Promising New Year

WE ARE EMBARKING on a new year which will bring many changes in business as well as the world we live in. Let’s consider the...

Fri, 16 Jan 2026

Industry Trends

CPG Resolutions to Turn Headwinds into Momentum

AFTER A YEAR of tariff shocks, price fatigue, and frozen budgets, CPG teams have a choice in Q1: resume business as usual or use smarter,...

Fri, 26 Dec 2025

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Leora Kelman, Managing Director and Partner Boston Consulting Group

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‘Barbell Pricing’ is a Heavy Lift for Brands in a K-Shaped 2026

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