IN AN ICONIC television advertisement from 1979, entrepreneur Victor Kiam peered out from America’s TV sets to declare his love for the Remington Micro Screen...
SIX YEARS AFTER behavioral economist Peter Atwater coined the term “K-shaped economy,” the metaphor has become the defining structural reality for the CPG industry. The...
CATEGORY MANAGEMENT is perhaps the most ubiquitous business activity in the retail consumer goods industry. It has 30-plus years of history as a human-centered, expert...
