Three implications are clear for brand leaders: Manage packaging as a conversion system. Put the strongest proof where shoppers can't miss it. Test and retest the value proposition.
MAJOR BRANDS FACE ESCALATING PRESSURE from faster-moving challengers, say two recent research reports from Boston Consulting Group (BCG) and Barclays, the investment firm. Both research...
THE CAMPAIGN by Robert Kennedyโs U.S. Department Health and Human Services to reduce โ if not eliminate โ ultra-processed foods from diets, a move given...
IN CPG AND RETAIL, procurement teams concentrate their energy on strategic categories: core ingredients, packaging, manufacturing, inventory, logistics, and the logistics and infrastructure that keeps...
CONTINUED PERCEPTIONS of a challenging economy are combining with persistent inflationary pressures to discourage U.S. consumers at the grocery store, prompting leading CPG manufacturers to...
