ECOMMERCE FRAUD is climbing fast, and consumer packaged goods (CPG) brands are feeling the pressure. Global losses were set to reach $44 billion in 2024,...
AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias. On daily basis,...
THE RETAIL MEDIA NETWORK FRENZY may be approaching the end of the beginning. Now, the hard work starts. For CPG brands, the story-within-the-story revolves around...
NEW RESEARCH from the International Food Information Council (IFIC) sheds light on how Americans prioritize healthy eating and perceive food as medicine. Released in March,...
GLOBAL SNACK SALES hit $680 billion in 2024, up 3.7% from 2023 in constant value prices. According to Euromonitor International’s World Market for Snacks 2024...
