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Recent Articles

  • ๐Ÿ“ˆ Expert Insights

    How Predictive Planning Gives CPG Brands an Edge

    ON THE LAST FRIDAY in February, grocery planning went quiet. Shopping habits tend to follow predictable rhythms โ€“ week in and week out, people add...
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    Tue, 4 Mar 2025
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  • ๐Ÿ“Š Market Analysis

    Good News Despite Inflation Fears from Trade Wars

    FEBRURY WHOLESALE PRICES were flat (versus January) bringing relief to consumers on inflation. However, the recent tariff wars are a major concern that prices may...
    Read more →
    Wed, 5 Mar 2025
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  • ๐Ÿ“ˆ International

    Global Snack Sales Are on a Roll

    GLOBAL SNACK SALES ย hit $680 billion in 2024, up 3.7% from 2023 in constant value prices. According to Euromonitor Internationalโ€™s World Market for Snacks 2024...
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    Wed, 2 Apr 2025
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  • ๐ŸŒฑ Sustainability

    How Brands Can Help Save the Planet

    A GROWING NUMBER number of global consumers believe time is running out to save the planet from serious damage to the environment โ€” but brands...
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    Wed, 2 Apr 2025
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  • ๐Ÿ“ˆ Consumer Trends

    Can Food Choices Make Americans Healthy Again?

    NEW RESEARCH from the International Food Information Council (IFIC) sheds light on how Americans prioritize healthy eating and perceive food as medicine. Released in March,...
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    Wed, 2 Apr 2025
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  • Negotiation table for shopper media
    ๐Ÿ“ˆ Retail Media

    More Retail Media Options Available for CPG Brands

    THE RETAIL MEDIA NETWORK FRENZY may be approaching the end of the beginning. Now, the hard work starts. For CPG brands, the story-within-the-story revolves around...
    Read more →
    Thu, 3 Apr 2025
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  • Shoppers view in-store retail media
    ๐Ÿ“ˆ Retail Media

    As Retail Media Evolves, Brands Face Tough Confounds

    AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias. On daily basis,...
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    Mon, 5 May 2025
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  • ๐ŸŽจ Product Innovation

    CPGs Should Rethink 'Tail Spend' โ€“ Before it Costs Them More

    IN CPG AND RETAIL, procurement teams concentrate their energy on strategic categories: core ingredients, packaging, manufacturing, inventory, logistics, and the logistics and infrastructure that keeps...
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    Tue, 6 Jan 2026
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    ๐ŸŽ™๏ธ Commentary

    Drowning in SKUs

    GROCERY STORES โ€” like many specialty retailers โ€” have always had to strike a delicate balance between running an efficient operation and maintaining a product...
    Read more →
    Fri, 26 Dec 2025
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    ๐Ÿ“ˆ Expert Insights

    CPG Resolutions to Turn Headwinds into Momentum

    AFTER A YEAR of tariff shocks, price fatigue, and frozen budgets, CPG teams have a choice in Q1: resume business as usual or use smarter,...
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    Fri, 26 Dec 2025
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    ๐Ÿ“Š Market Analysis

    Eliminating GRAS Self-Affirmed Route Will Change Direction of U.S. Food Industry

    SINCE GRAS (Generally Regarded as Safe) was established in 1958, its implementation has had a significant impact on the US food supply. With pressure mounting...
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    Fri, 26 Dec 2025
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    ๐Ÿ“ˆ Coupons

    Creating a Solid Foundation for Digital Promotions

    SAVVY PROMOTION PROFESSIONALS know that digital promotions, like any other item of value, are subject to fraud and simple human error. However, problems with digital...
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    Fri, 26 Dec 2025
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    ๐ŸŽ™๏ธ Commentary

    A Look Ahead at the Coupon Industry in 2026

    WE ARE ABOUT TO EMBARK on a New Year which always brings many changes in various areas such as personal and business as well as...
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    Wed, 17 Dec 2025
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  • ๐Ÿ“ˆ Expert Insights

    CPG Companies Need to Rethink โ€˜Tailโ€™ Spend

    IN CPG AND RETAIL, procurement teams concentrate their energy on strategic categories: core ingredients, packaging, manufacturing, inventory, logistics, and the logistics and infrastructure that keeps...
    Read more →
    Fri, 16 Jan 2026
    X f in @
  • ๐ŸŽ™๏ธ Commentary

    What Is the Effect of Tariffs on Couponing?

    IMAGINE you are a marketing director for a consumer products company in 2025. The coupon industry has always been wrought with unusual โ€œissuesโ€ or โ€œrulesโ€...
    Read more →
    Wed, 2 Jul 2025
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  • Lisa Selk, Hormel Foods SVP of Brand Fuel
    ๐Ÿ’ก Tech Innovation

    โ€˜Digital is No Longer an Islandโ€™: At Hormel Foods, Brand Success is Data-Driven and Interconnected

    LIKE ANY BRAND MARKETER, Hormel Foods strives every day to perfect its go-to-market success across all selling channels.ย  With more than $12 billion in annual...
    Read more →
    Mon, 23 Mar 2026
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  • ๐Ÿ“Š Market Analysis

    Good News Despite Inflation Fears from Trade Wars

    FEBRURY WHOLESALE PRICES were flat (versus January) bringing relief to consumers on inflation. However, the recent tariff wars are a major concern that prices may...
    Read more →
    Wed, 5 Mar 2025
    X f in @
  • Global cocoa price trend IMF
    ๐Ÿ“ˆ International

    Whatโ€™s Next for Chocolate Culture: Cooking up Equivalents

    LAST HALLOWEEN a consumer backlash arose over the ingredients in some seasonal candy products produced under the Hershey Companyโ€™s Reeseโ€™s brand. The controversy was widely...
    Read more →
    Wed, 29 Apr 2026
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  • ๐ŸŽ™๏ธ Commentary

    Drowning in SKUs

    GROCERY STORES โ€” like many specialty retailers โ€” have always had to strike a delicate balance between running an efficient operation and maintaining a product...
    Read more →
    Fri, 26 Dec 2025
    X f in @
  • ๐Ÿ“ˆ Expert Insights

    War on Ultra-Processed Foods Will Have Significant Implications for Producers and Retailers

    THE CAMPAIGN by Robert Kennedyโ€™s U.S. Department Health and Human Services to reduce โ€“ if not eliminate โ€“ ultra-processed foods from diets, a move given...
    Read more →
    Wed, 11 Feb 2026
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