Skip to main content
CPG Matters
A Brand Marketing Magazine for the 21st Century

Main navigation

  • Home
  • About Us
  • Dictionary
  • Contact
1 (888) 604-3953

๐ŸŽจ Design ๐Ÿ›’ E-Commerce ๐Ÿ’ฐ Finance ๐Ÿ’ก Innovation ๐Ÿค M&A ๐Ÿ“Š Market Analysis โ™Ÿ๏ธ Strategy ๐ŸŒฑ Sustainability ๐Ÿ“ˆ Industry Trends ๐ŸŽ™๏ธ Commentary ๐Ÿ‘” Leadership 

Navigation

  • ๐Ÿ  Home โ€บ 
  • ๐Ÿ“„ White Papers โ€บ 

    ๐Ÿ”Ž Search โ€บ 

  • ๐Ÿ“ Directory โ€บ 
  • โ„น๏ธ About Us โ€บ 
  • โœ‰๏ธ Contact โ€บ 
โœจ Register Now
Advertisement
Advertisement
Advertisement

Recent Articles

  • ๐Ÿ“ˆ Expert Insights

    Experts Predict Strong Year for Digital Offers

    COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...
    Read more →
    Tue, 2 Jan 2024
    X f in @
  • ๐Ÿ“ˆ International

    Global Food and Drink Trends for 2024 Revealed

    THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...
    Read more →
    Tue, 2 Jan 2024
    X f in @
  • Retail media may be huge, but coverage is uneven
    ๐Ÿ“ˆ Retail Media

    Mind the Gaps in Retail Media: Watchouts for Brands

    JUST WHEN you thought the retail media conversation couldnโ€™t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...
    Read more →
    Tue, 2 Jan 2024
    X f in @
  • ๐ŸŽจ Product Innovation

    New Weight-Loss Drugs Shake Up the Snack Food Business

    IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...
    Read more →
    Tue, 2 Jan 2024
    X f in @
  • ๐Ÿ“ˆ CPG Viewpoints

    How to Accelerate ROI from a Walmart Luminate Investment

    EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chainโ€™s 140 million households. The data is from Walmart...
    Read more →
    Tue, 2 Jan 2024
    X f in @
  • ๐Ÿ“ˆ Coupons

    The Power of Printed Circulars

    IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...
    Read more →
    Tue, 6 Feb 2024
    X f in @
  • ๐Ÿ’ก Tech Innovation

    Consumers Express Interest in AI-Driven Shopping

    THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...
    Read more →
    Tue, 6 Feb 2024
    X f in @
  • Brand manager strains to balance luxury versus value prices
    ๐Ÿ“Š Market Analysis

    โ€˜Barbell Pricingโ€™ is a Heavy Lift for Brands in a K-Shaped 2026

    SIX YEARS AFTER behavioral economist Peter Atwater coined the term โ€œK-shaped economy,โ€ the metaphor has become the defining structural reality for the CPG industry. The...
    Read more →
    Mon, 23 Mar 2026
    X f in @
    Protein enriched food products
    ๐ŸŽจ Product Innovation

    Protein as โ€˜Platformโ€™: Why CPGโ€™s Hottest Ingredient Has Staying Power

    A RECENT TRIP THROUGH THE AISLES at Wegmans underscored a broader shift reshaping center store and perimeter alike. A large Chobani display promoted an offering...
    Read more →
    Mon, 23 Mar 2026
    X f in @
    Shopping in a food store with beacons
    ๐Ÿ›’ E-Commerce

    A Look Back at Beacons: How a Promising In-Store Marketing Tool Got Lost in the Aisle

    BRAND MARKETERSโ€™ DESIRE TO KNOW exactly how shoppers interact with their products on the physical shelf greatly intensified with the spread of digital retailing.ย  The...
    Read more →
    Mon, 23 Mar 2026
    X f in @
    ECR Tools & Technogy Group with ARS2
    ๐Ÿ“ˆ Expert Insights

    Get to Know the ECR Communityโ€™s Tools & Technology Group: A Structured Approach to Retail & CPG Innovation

    NOT LONG AGO, meaningful technological advancements in category management and retail execution took years to unfold. Today, innovation cycles are measured in months, sometimes weeks....
    Read more →
    Sun, 22 Mar 2026
    X f in @
    Sargento General Manager Erin Price 2026
    ๐Ÿ“ˆ Executive View

    Sargento General Manager Erin Price: Things are Getting Spicy in Wisconsin

    IF THERE IS ONE THING that most American consumers can agree on, it has got to be our nearly universal love of cheese. No company...
    Read more →
    Sun, 22 Mar 2026
    X f in @
    ๐Ÿ“Š Market Analysis

    2026 International Global Consumer Predictions

    WHERE ARE GLOBAL CONSUMERS HEADED from 2026 to 2030 and beyond? Mintel, provider of global market intelligence, predicts reinvention at any age, peopleโ€™s need for...
    Read more →
    Wed, 11 Feb 2026
    X f in @
    • View more articles
    Advertisement

    Stay Informed Get the latest CPG news delivered to your inbox

    Advertisement

    You may also be interested in

  • Sargento General Manager Erin Price 2026
    ๐Ÿ“ˆ Executive View

    Sargento General Manager Erin Price: Things are Getting Spicy in Wisconsin

    IF THERE IS ONE THING that most American consumers can agree on, it has got to be our nearly universal love of cheese. No company...
    Read more →
    Sun, 22 Mar 2026
    X f in @
  • Trading partners examine shelf integrity issues together
    ๐Ÿ“ˆ Expert Insights

    Five Things Retailers Wish CPG Brands Understood About the Shelf

    WHAT LOOKS TO MOST brand-side executives like a routine operations issue has become a key threat to the retailer-brand collaboration. IHL Group studied major U.S....
    Read more →
    Thu, 16 Jul 2026
    X f in @
  • Swatch Royal Pop brand imagery
    ๐ŸŽ™๏ธ Commentary

    How Much Brand Frenzy is Enough for Swatch?

    THE MEDIA STORM surrounding last weekโ€™s introduction of Swatchโ€™s Bioceramic Royal Pop Collection has consumer brands looking on with wonder (and perhaps envy). The brightly-colored...
    Read more →
    Thu, 21 May 2026
    X f in @
  • Phil Lempert addresses the LEAD Marketing Conference
    ๐Ÿ“ˆ LEAD Marketing Conference

    Lempert Outlines Four Forces Brands Must Confront to Sustain Consumer Trust

    SHOPPER ATTITUDES AND BEHAVIORS are changing faster than at any time in recent history, and itโ€™s putting food manufacturers on the defensive. Phil Lempert, the...
    Read more →
    Thu, 4 Jun 2026
    X f in @
  • ๐Ÿ“Š Market Analysis

    Eliminating GRAS Self-Affirmed Route Will Change Direction of U.S. Food Industry

    SINCE GRAS (Generally Regarded as Safe) was established in 1958, its implementation has had a significant impact on the US food supply. With pressure mounting...
    Read more →
    Fri, 26 Dec 2025
    X f in @
  • Illustration of technology integration in store
    ๐Ÿ“ˆ Expert Insights

    โ€˜Dull Store Stuff': Small Language Models for Retail Sensing are Better for Brands Too

    RETAIL TYPICALLY BREAKS in the boring middle. A late delivery fails to trigger a reorder. A promotion scans wrong for half a day. Search results...
    Read more →
    Wed, 22 Apr 2026
    X f in @
  • Panelists at LUXE PACK NYC
    ๐Ÿ“ˆ Packaging

    At LUXE PACK: Sustainability Becomes More Sustainable

    THE BEST INTENTIONS are still answerable to profit and whatโ€™s realistic. We went to the LUXE PACK New York last week to see how those...
    Read more →
    Wed, 13 May 2026
    X f in @
  • Advertisement

    About CPG Matters

    • About Us
    • Our Team
    • Contact

    Resources

    • Archive
    • Newsletter
    • Events
    • LEAD Marketing Conference

    Topics

    • Sustainability
    • E-Commerce
    • Innovation
    • Market Analysis

    Connect

    • CPGMatters on LinkedIn
    • CPGMatters on X - Twitter
    • CPGMatters on Facebook
    • Instagram

    ยฉ 2026 CPG Planet Inc. All rights reserved.