IN TODAY'S HYPER-COMPETITIVE retail landscape, every square inch of shelf space matters more than ever. But how do you prove that your space planning decisions...
For CPG marketers, the rise of Retail Media Networks (RMNs) continues to create opportunities to drive brand awareness and sales lift in stores by advertising...
THE CAMPAIGN by Robert Kennedy’s U.S. Department Health and Human Services to reduce – if not eliminate – ultra-processed foods from diets, a move given...
IN CPG AND RETAIL, procurement teams concentrate their energy on strategic categories: core ingredients, packaging, manufacturing, inventory, logistics, and the logistics and infrastructure that keeps...
CATEGORY MANAGEMENT is perhaps the most ubiquitous business activity in the retail consumer goods industry. It has 30-plus years of history as a human-centered, expert...
