challenger brands | CPG Matters

Recent Articles

Experts Predict Strong Year for Digital Offers

COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...

Tue, 2 Jan 2024

International

Global Food and Drink Trends for 2024 Revealed

THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...

Tue, 2 Jan 2024

Retail Media

Mind the Gaps in Retail Media: Watchouts for Brands

JUST WHEN you thought the retail media conversation couldn’t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...

Tue, 2 Jan 2024

Product Innovation

New Weight-Loss Drugs Shake Up the Snack Food Business

IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...

Tue, 2 Jan 2024

CPG Viewpoints

How to Accelerate ROI from a Walmart Luminate Investment

EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chain’s 140 million households. The data is from Walmart...

Tue, 2 Jan 2024

Coupons

The Power of Printed Circulars

IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...

Tue, 6 Feb 2024

Tech Innovation

Consumers Express Interest in AI-Driven Shopping

THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...

Tue, 6 Feb 2024

Moxie and Poppi have a 120-year connection

Industry Trends

Challenger Soft Drink Brands Draw From a History of Moxie

THE SOFT DRINK SECTOR is brimming with challenger startups who aspire to introduce the next billion-dollar specialty soda. Is there a formula for billion dollar...

Thu, 21 May 2026

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International

Global Food and Drink Trends for 2025

FOUR KEY TRENDS will shape the global food and drink industry in 2025 and in the following years. Mintel, the research and advisory firm, expects...

Thu, 2 Jan 2025

Expert Insights

Why eB2B Matters for CPG Growth in Traditional Trade

AS THE CPG INDUSTRY pivots from price-led growth to volume-driven, brand-led expansion, traditional trade markets—long viewed as complex and fragmented—are emerging as a critical growth...

Tue, 6 May 2025

Expert Insights

Space Planning with Behavioral Shopper Insights

IN TODAY'S HYPER-COMPETITIVE retail landscape, every square inch of shelf space matters more than ever. But how do you prove that your space planning decisions...

Wed, 11 Feb 2026

Market Analysis

Good News Despite Inflation Fears from Trade Wars

February wholesale prices were flat (versus January) bringing relief to consumers on inflation. However, the recent tariff wars are a major concern that prices may...

Tue, 1 Apr 2025

Retail Media

Unified Shopper Engagement is Coming. Are Brands Ready?

CALL IT UNIFIED SHOPPER ENGAGEMENT. Once-sharp dividing lines that have separated trade marketing from personalized offers from retail media are blurring, as trading partners pursue...

Wed, 12 Nov 2025

Packaging

At LUXE PACK: Sustainability Becomes More Sustainable

THE BEST INTENTIONS are still answerable to profit and what’s realistic. We went to the LUXE PACK New York last week to see how those...

Wed, 13 May 2026

Retail Media

As Retail Media Evolves, Brands Face Tough Confounds

AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias. On daily basis,...

Mon, 5 May 2025