Archive | CPG Matters

Creating a Solid Foundation for Digital Promotions

SAVVY PROMOTION PROFESSIONALS know that digital promotions, like any other item of value, are subject to fraud and simple human error. However, problems with digital...

Fri, 26 Dec 2025

Industry Trends

Food and Drink Predictions for 2026

THREE KEY PREDICTIONS highlight opportunities for food and drink brands around the world to strengthen consumers’ resolve to endure adversity in the years ahead. Mintel,...

Fri, 26 Dec 2025

Market Analysis

Eliminating GRAS Self-Affirmed Route Will Change Direction of U.S. Food Industry

SINCE GRAS (Generally Regarded as Safe) was established in 1958, its implementation has had a significant impact on the US food supply. With pressure mounting...

Fri, 26 Dec 2025

Industry Trends

CPG Resolutions to Turn Headwinds into Momentum

AFTER A YEAR of tariff shocks, price fatigue, and frozen budgets, CPG teams have a choice in Q1: resume business as usual or use smarter,...

Fri, 26 Dec 2025

Commentary

Drowning in SKUs

GROCERY STORES — like many specialty retailers — have always had to strike a delicate balance between running an efficient operation and maintaining a product...

Fri, 26 Dec 2025

Innovation

AI Meets Category Management: What’s Ahead for Brands?

CATEGORY MANAGEMENT is perhaps the most ubiquitous business activity in the retail consumer goods industry. It has 30-plus years of history as a human-centered, expert...

Fri, 16 Jan 2026

Commentary

Coupons Rev Up for a Promising New Year

WE ARE EMBARKING on a new year which will bring many changes in business as well as the world we live in. Let’s consider the...

Fri, 16 Jan 2026

Browse our extensive archive of past articles, whitepapers, and reports.

You may also be interested in

Leora Kelman, Managing Director and Partner Boston Consulting Group

Innovation

Retail Media Catching Fire As Brands Still Struggle to Meet their Audiences

For CPG marketers, the rise of Retail Media Networks (RMNs) continues to create opportunities to drive brand awareness and sales lift in stores by advertising...

Wed, 11 Feb 2026

Industry Trends

Food and Drink Predictions for 2026

THREE KEY PREDICTIONS highlight opportunities for food and drink brands around the world to strengthen consumers’ resolve to endure adversity in the years ahead. Mintel,...

Fri, 26 Dec 2025

Strategy

Space Planning with Behavioral Shopper Insights

IN TODAY'S HYPER-COMPETITIVE retail landscape, every square inch of shelf space matters more than ever. But how do you prove that your space planning decisions...

Wed, 11 Feb 2026

Innovation

‘Digital is No Longer an Island’: At Hormel Foods, Brand Success is Data-Driven and Interconnected

LIKE ANY BRAND MARKETER, Hormel Foods strives every day to perfect its go-to-market success across all selling channels. With more than $12 billion in annual...

Mon, 23 Mar 2026

Market Analysis

Eliminating GRAS Self-Affirmed Route Will Change Direction of U.S. Food Industry

SINCE GRAS (Generally Regarded as Safe) was established in 1958, its implementation has had a significant impact on the US food supply. With pressure mounting...

Fri, 26 Dec 2025

Frame from Victor Kiam's Remington Shaver commercial ca 1979

Commentary

Now More than Ever: CPGMatters Embarks on its Next Era

IN AN ICONIC television advertisement from 1979, entrepreneur Victor Kiam peered out from America’s TV sets to declare his love for the Remington Micro Screen...

By jamin Tue, 24 Mar 2026

Market Analysis

‘Barbell Pricing’ is a Heavy Lift for Brands in a K-Shaped 2026

SIX YEARS AFTER behavioral economist Peter Atwater coined the term “K-shaped economy,” the metaphor has become the defining structural reality for the CPG industry. The...

Mon, 23 Mar 2026