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Recent Articles

  • ๐Ÿ“ˆ Expert Insights

    Experts Predict Strong Year for Digital Offers

    COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...
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    Tue, 2 Jan 2024
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  • ๐Ÿ“ˆ International

    Global Food and Drink Trends for 2024 Revealed

    THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...
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    Tue, 2 Jan 2024
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  • Retail media may be huge, but coverage is uneven
    ๐Ÿ“ˆ Retail Media

    Mind the Gaps in Retail Media: Watchouts for Brands

    JUST WHEN you thought the retail media conversation couldnโ€™t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...
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    Tue, 2 Jan 2024
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  • ๐ŸŽจ Product Innovation

    New Weight-Loss Drugs Shake Up the Snack Food Business

    IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...
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    Tue, 2 Jan 2024
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  • ๐Ÿ“ˆ CPG Viewpoints

    How to Accelerate ROI from a Walmart Luminate Investment

    EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chainโ€™s 140 million households. The data is from Walmart...
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    Tue, 2 Jan 2024
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  • ๐Ÿ“ˆ Coupons

    The Power of Printed Circulars

    IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...
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    Tue, 6 Feb 2024
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  • ๐Ÿ’ก Tech Innovation

    Consumers Express Interest in AI-Driven Shopping

    THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...
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    Tue, 6 Feb 2024
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  • Beauty and personal care data from Euromonitor
    ๐Ÿ“ˆ International

    โ€˜Recession Glamโ€™ Emerges in Beauty Categories

    Shoppers around the world are shifting toward low-maintenance, cost-effective beauty care routines, according to data analytics company Euromonitor International. Economic pressures are driving the change...
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    Tue, 2 Sep 2025
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    ๐ŸŽ™๏ธ Commentary

    What Is the Effect of Tariffs on Couponing?

    IMAGINE you are a marketing director for a consumer products company in 2025. The coupon industry has always been wrought with unusual โ€œissuesโ€ or โ€œrulesโ€...
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    Wed, 2 Jul 2025
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    ๐Ÿ“ˆ Coupons

    What Is the Effect of Tariffs on Couponing?

    Imagine you are a marketing director for a consumer products company in 2025. The coupon industry has always been wrought with unusual โ€œissuesโ€ or โ€œrulesโ€...
    Read more →
    Wed, 2 Jul 2025
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    ๐Ÿ“Š Market Analysis

    Brand Aspiration Isnโ€™t the Primary Focus of Shoppers: Study

    A NEW REPORT found that shoppers do not seem to be increasingly voting with their wallets despite the broad hype around boycotts prompted by DEI...
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    Tue, 3 Jun 2025
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    ๐Ÿ“ˆ Trade Promotion

    Brand Aspiration Isnโ€™t the Primary Focus of Shoppers: Study

    A new report found that shoppers do not seem to be increasingly voting with their wallets despite the broad hype around boycotts prompted by DEI...
    Read more →
    Mon, 2 Jun 2025
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    ๐Ÿ“ˆ Coupons

    Securing The Future with eSettlement Best Practices

    THE INDUSTRY'S WISH LIST includes cutting costs, enhancing cash flow, reducing fraud and eliminating paperwork. Manufacturers and retailers hope to benefit from the promise of...
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    Tue, 6 May 2025
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  • Sargento General Manager Erin Price 2026
    ๐Ÿ“ˆ Executive View

    Sargento General Manager Erin Price: Things are Getting Spicy in Wisconsin

    IF THERE IS ONE THING that most American consumers can agree on, it has got to be our nearly universal love of cheese. No company...
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    Sun, 22 Mar 2026
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  • Trading partners examine shelf integrity issues together
    ๐Ÿ“ˆ Expert Insights

    Five Things Retailers Wish CPG Brands Understood About the Shelf

    WHAT LOOKS TO MOST brand-side executives like a routine operations issue has become a key threat to the retailer-brand collaboration. IHL Group studied major U.S....
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    Thu, 16 Jul 2026
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  • Swatch Royal Pop brand imagery
    ๐ŸŽ™๏ธ Commentary

    How Much Brand Frenzy is Enough for Swatch?

    THE MEDIA STORM surrounding last weekโ€™s introduction of Swatchโ€™s Bioceramic Royal Pop Collection has consumer brands looking on with wonder (and perhaps envy). The brightly-colored...
    Read more →
    Thu, 21 May 2026
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  • Phil Lempert addresses the LEAD Marketing Conference
    ๐Ÿ“ˆ LEAD Marketing Conference

    Lempert Outlines Four Forces Brands Must Confront to Sustain Consumer Trust

    SHOPPER ATTITUDES AND BEHAVIORS are changing faster than at any time in recent history, and itโ€™s putting food manufacturers on the defensive. Phil Lempert, the...
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    Thu, 4 Jun 2026
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  • ๐Ÿ“Š Market Analysis

    Eliminating GRAS Self-Affirmed Route Will Change Direction of U.S. Food Industry

    SINCE GRAS (Generally Regarded as Safe) was established in 1958, its implementation has had a significant impact on the US food supply. With pressure mounting...
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    Fri, 26 Dec 2025
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  • Illustration of technology integration in store
    ๐Ÿ“ˆ Expert Insights

    โ€˜Dull Store Stuff': Small Language Models for Retail Sensing are Better for Brands Too

    RETAIL TYPICALLY BREAKS in the boring middle. A late delivery fails to trigger a reorder. A promotion scans wrong for half a day. Search results...
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    Wed, 22 Apr 2026
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  • Panelists at LUXE PACK NYC
    ๐Ÿ“ˆ Packaging

    At LUXE PACK: Sustainability Becomes More Sustainable

    THE BEST INTENTIONS are still answerable to profit and whatโ€™s realistic. We went to the LUXE PACK New York last week to see how those...
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    Wed, 13 May 2026
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