📈 Loyalty Matters When Loyalty Matters, Aim for the Category Ideal Brand loyalty is impossibly hard. For decades, CPGs have been searching for the formula. In his inaugural Loyalty Matters perspective, Robert Passikoff, Ph.D. founder and president of Brand Keys, defines the new Category Ideal.
📈 Expert Insights How Predictive Planning Gives CPG Brands an Edge ON THE LAST FRIDAY in February, grocery planning went quiet. Shopping habits tend to follow predictable rhythms – week in and week out, people add...
