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CPGmatters is a twice monthly e-zine dedicated to helping consumer packaged goods professionals build brands through retail.
Now in our fifteenth year of publication, we offer subscriptions at no charge to those involved in the CPG industry.
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Our Early August Issue features the following stories:
PRODUCTS & SOLUTIONS:Goya CEO Stands Firm amid Criticism over Praise for Trump
SHOPPER INSIGHTS:How Reduced Frequency of Shopping Affects Grocers and Brands
CPG VIEWPOINTS:Consumer Expectations for CPG Categories Explode
COUPONS:Coupon Strategies to Convert Key Buyers during COVID-19
INTERNATIONAL:Shoppers Trust Food Brands, But Want More Transparency
RETAIL TRENDS: Can Trader Joe's Shake Off Its Racist Branding Tag?
CPG WEBCAST:Six Ways to Leverage Virtual Shopper Research Right Now