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CPGmatters is a twice monthly e-zine dedicated to helping consumer packaged goods professionals build brands through retail.
Now in our thirteenth year of publication, we offer subscriptions at no charge to those involved in the CPG industry.
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Our Mid-February Issue features the following stories:
DIGITAL SOLUTIONS: Hershey Looks to Enhance Relationships with Retailers
IN-STORE MARKETING:Pfizer to Grocers: Focus on HBC to Increase Store Sales
CPG VIEWPOINTS:Don't Overcomplicate Your eCommerce Strategy
COUPONS:Digital Redemption Increasing as Print-at-Home Coupons Fade
INTERNATIONAL:Food Purchases and Shopping Habits Changing in China
RETAIL TRENDS:Can Albertsons Help Brands Hone their Digital Ads?