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CPGmatters is a twice monthly e-zine dedicated to helping consumer packaged goods professionals build brands through retail.
Now in our thirteenth year of publication, we offer subscriptions at no charge to those involved in the CPG industry.
CPGmatters Welcomes RetailWire Readers!
Our Mid-June Issue features the following stories:
SHOPPER MARKETING: Frito-Lay Scores by Personalizing Consumer Experiences
PRODUCTS & SOLUTIONS:Clorox Touts Cleanliness as New Brand Positioning
DIGITAL SOLUTIONS:Augmented Reality: Key Considerations for Marketers
COUPONS:Coupons Influence, Alter Purchasing Behavior: New Study
INTERNATIONAL:Alternative Food to Step on World Stage at SIAL Paris
RETAIL TRENDS:Are Retailers Short-Changing National Grocery Brands?
CPG WEBINAR:Next Generation Loyalty in Food Retailing