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CPGmatters is a twice monthly e-zine dedicated to helping consumer packaged goods professionals build brands through retail.
Now in our fourteenth year of publication, we offer subscriptions at no charge to those involved in the CPG industry.
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Our Mid-March Issue features the following stories:
CATEGORY MANAGEMENT:Kellogg's Pilots Virtual Reality Merchandising Solution
SHOPPER MARKETING:Hershey Connects with Consumers as an 'Innovative Snacking Powerhouse'
VIEWPOINTS:Are Customer Insights a 'Thought Partner' for Your Business?
COUPONS:Three Key Promotion Trends to Watch in 2019
INTERNATIONAL:New Products to Highlight SIAL China Food and Drink Exhibition in May
RETAIL TRENDS:What Will Amazon Do with a Conventional Grocery Banner?