An opportunity to listen to recent Webcasts & Webinars from CPGmatters.

How Virtual Continues to Drive Innovation in Merchandising

Currently, bringing new ideas to life in-store is challenging because of difficult ideation processes, lengthy evaluation cycles, and expensive implementations.

Join InContext Solutions' Head of Product, Jenkin Lee, as he shares how virtual testing drives innovation and category growth, increased sales at retailers, and improved collaboration internally and with your partners.

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The AI Opportunity: How CPGs Can Turn Speed into Growth

CPGs can harness the power of AI to better understand their data, eliminate the grunt work of routine reporting, and focus their efforts on strategic growth planning.

Pete Reilly of AnswerRocket explains how Artificial Intelligence enables CPG professionals to automate data insights so they can spend more time acting and less time waiting on analysts. With the speed that AI affords, CPGs are better poised to pivot toward the most promising opportunities in the market and capitalize on every occasion for growth. A live product demo is included in this presentation.

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TrueVoice Works to Control Your Brand's Voice Content

Until now, Virtual Voice Assistants (VVAs) were driving a wedge between marketers and their customers in the form of optional content that benefitted the VVAs first.

In this presentation and product demo by Larry Wiken of VoicZing from CPGmatters' April virtualLEAD Marketing Conference, learn how stores and brands can deliver the product content customers ask for, connecting grocery customers with store and brand content in an impactful voice conversation which utilizes sight, sound and motion.

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Using Digital Category Management and Continuity Commerce to Drive Profitability

In this session from CPGmatters' virtual LEAD Marketing Conference, Charles Nicholls, SVP SAP Upscale Consumer at SAP explores how merchants can leverage digital category management and continuity programs to build and sustain profitable direct consumer relationships.

Continuity commerce combines recurring revenue, connected devices, channels, and auto-ship functionality. It’s subscriptions on steroids, and it’s becoming big business. In recent years, basic retail subscription programs have been replaced by much more sophisticated continuity programs that leverage deep learning and analytics to drive order profitability though inventory efficiencies and long-term direct consumer relationships.

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How Bayer Drives Operational Excellence on Amazon

Learn how to maximize your profitability on ecommerce by determining the investment needed to stay competitive in your category. Hear from a seasoned ecommerce leader -- Gabe Mattingly, Vice President eCommerce at Bayer -- as he talks with Guru Hariharan of CommerceiQ about how to win with consumers while achieving your net sales and profitability goals.

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How Kellogg's Leverages End-to-End Automation to Grow their Amazon Business

Brands selling on Amazon face a number of traffic and conversion challenges from Amazon's Private Label, 3P variants, losing the buy-box due to pricing, out-of-stock, and CRaP (Can't Realize a Profit) issues, among others. To grow sales on Amazon, Brands need to continuously monitor and optimize their traffic and conversion levers. Otherwise, they risk leaking revenue and missing new sales opportunities up to 20%.

Although there are a plethora of tools out there that promise to fix your Amazon problems, none of them have the breadth, depth and level of automation needed to identify, prioritize and take action on these challenges at scale. Andrew Freeman from Kellogg Company and Guru Hariharan from Boomerang Commerce will discuss the challenges faced by Kellogg, why they partnered with Boomerang Commerce despite using other tools, and the impact on Kellogg's business.

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                                                                               October 2019
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