An opportunity to listen to recent Webcasts & Webinars from CPGmatters.

SEPTEMBER 2017 WEBINAR
The Bold Approach to Couponing That Brands SHOULD Be Taking

Technology has created many new couponing options, and most brands are adding these tools incrementally vs. taking a results-oriented approach to setting their promotion strategy. What's holding brands back? Brands recognize the volume spike they see with traditional newspaper coupons, but most share payout concerns.

This presentation by Chris Frericks of Quotient explores how brands could be extracting benefits from new coupon vehicles to move more volume while reducing overall coupon investment.

Click on the screen below to view the presentation, recorded during the May 2017 Virtual LEAD Marketing Conference:

















AUGUST 2017 WEBINAR
The Importance of Forecast Accuracy Metrics

This presentation by Joel Cartwright, Director of Product Management at AFS Technologies, addresses the importance of analyzing the accuracy of TPM forecasting, and the downstream impacts and opportunities within a manufacturer's supply chain.

In addition, the presentation speaks to the impact of forecast accuracy, and its impact to the general ledger. Finally, it addresses what is an acceptable forecast accuracy metric, as recognized from within the industry.

Click on the screen below to view the presentation, recorded during the May 2017 Virtual LEAD Marketing Conference:















JULY 2017 WEBINAR
AI: Help or Hype?

Artificial Intelligence (AI) promises to help you know exactly who your customers are, and what they want to buy, when, where, and how.

If you are leading sales, merchandising, new product innovations, or operations, this probably sounds a bit like a fairy tale. Unfortunately, with the hype around AI, which too often ends up as a "multi-million dollar trail of tears science experiment," it sometimes is.

Join Deb Stambaugh of r4 for a can't miss conversation, rich with stories from industry leaders, about what the very real AI business opportunities are and why they wouldn't accept less than measurable, extremely fast, yet scalable business impact.

Click on the screen below to view this presentation:















JUNE 2017 WEBINAR
Are Personalized Offers the Remedy for Ineffective Trade Promotions?

Trade promotions have been a mainstay of the CPG and retail landscape for a number of years, but satisfaction has been decreasing. Manufacturers and retailers have been increasingly concerned about the effectiveness of trade promotions at the same time as trade spend budgets have been creeping up.  Shoppers, especially younger shoppers, are showing a greater appetite for personalized offers that are delivered digitally. So are personalized offers the remedy for ineffective trade promotions?

Click on the screen below to view this presentation by Graeme McVie of Precima, recorded during the May 2017 Virtual LEAD Marketng Conference:











MAY 2017 WEBINAR
Sales/Revenue Transformation Utilizing Historical Customer Order Data
& Predictive Analytics

In this session, Vik Mehta, Founder/Managing Pricipal of eMoksha Consulting, discusses how B2B/B2C businesses can apply predictive analytics strategies to historical customer orders to create tremendous value. He also demonstrates how
“actionable data” is more meaningful than “big data” in this context.

The presentation covers:

  • How retailers and e-commerce businesses can achieve revenue growth from historical sales orders
  • Identification of unique customer signals and behaviors hidden in sales orders.
  • Discussion of growth strategies such as customer retention, predicting/preventing customer churn, gaining lost customers and cross-selling/up-selling.
  • Realigning sales teams towards sales quality rather than quantity utilizing customer value scoring.

Click on the screen below to view this presentation:

















APRIL 2017 WEBINAR
Optimizing Displays through In-Store Behavior Analytics

Secondary product displays serve as important tactics for reaching shoppers in-store. Yet, most decisions related to displays are made today without proper understanding of the true impact of displays on shoppers – leading to significant inefficiencies at retail.

New technologies for in-store behavior analytics now enable precise measurement of display effectiveness, e.g. exposure, engagement and conversion – by product types, store location, shopper demographics and trip types. In this recording from the November 2016 virtual LEAD Marketing Conference, Rajeev Sharma and Richard Hirata of VideoMining discuss the big data and analytics framework for optimizing displays and present several case studies of how retailers and manufacturers have used this framework for improving display performance.

Click on the screen below to view this presentation:












































































































































































































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