An opportunity to listen to recent Webcasts & Webinars from CPGmatters.

The Future of Clean Living:
A Peek into Changes in Purchases and  Behaviors in the Face of COVID-19

The COVID-19 pandemic has disrupted consumers, companies and the markets they serve. Pre-pandemic clean living has been a key driver of consumer behavior across the spectrum of fast-moving consumer goods. Will this trend continue into a post pandemic new normal?

This presentation by Greg Stucky, Chief Research Officer at InsightsNow, provides actionable insights into this question. Insights are provided from a unique tracker into the behaviors and motives of primary shoppers from a community of Clean Label Enthusiasts®. The talk also offers some foresight into what might be the future of clean living.

Click on the screen below to view this webinar from the Spring virtual LEAD Marketing Conference:

Consumer Purchasing Behavior Today with COVID-19 and Future Shopper Trends

Did you know the best time to shop in a grocery store during COVID 19 is Wednesday before 10am? In March, 79% of consumers were visiting retail stores, a toilet paper brand was up 8,300%, 54% of Americans were cooking more. Retail Aware manufactures sensors that enable retail brands, retailers and beyond to measure consumer behavior and retail execution in real time.

Tami Catron and Steve Fine from Retail Aware review and compare in-store consumer shopping patterns of brands & retailers before and after the COVID 19 pandemic. Conference presentation centers around industry findings and Retail Aware’s results of their in-store sensor data. The discussion further explores future predictions of consumer shopping trends.

Click on the screen below to view this webinar from the Spring virtual LEAD Marketing Conference:

Creating Merchandising Magic with Augmented Reality

Seeing is believing, especially when it comes to selling-in new retail ideas. That’s why virtual (VR) and augmented (AR) reality technologies are rapidly being adopted by the biggest names in retail, leading to greater collaboration and dollar sales.

Jenkin Lee of InContext Solutions reveals how AR is enabling sales teams to better visualize merchandising concepts with their retail partners—removing the guesswork and creating lifelike in-the-moment demonstrations of how new displays, signs, and fixturing would look in-store.. Click on the screen below to view this webinar from the Fall virtual LEAD Marketing Conference:

How Brands and Retailers Can Prevent Coupon Fraud

A panel of experts, including Curtis Jackson of Procter & Gamble, Alex Kota of Kmart, John Morgan of the ACP, and Kit Leonard of Brand Technologies, joins Beth Buresh and Jon Robertson of ICN (Intelligent Clearing Network) to discuss how to identify counterfeit coupons weeks earlier than the negative file process commonly used today.

Learn how brands and retailers are using the new nationwide real-time counterfeit coupon alert system. Click on the screen below to view this webinar from the Fall virtual LEAD Marketing Conference:


Why Small Brands Are Big Online...And What to Do About It

What is the winning playbook and capabilities of smaller, emerging digital disruptors? And how are the best organizations thinking differently about organizing and structure?

In this opening session from CPGmatters' November virtual LEAD Marketing Conference, Keith Anderson of Profitero describes how small brands are winning the Amazon sales battle...and how large brands are fighting back.

Click on the screen below to view this webinar:

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