An opportunity to listen to recent Webcasts & Webinars from CPGmatters.

Sales/Revenue Transformation Utilizing Historical Customer Order Data
& Predictive Analytics

In this session, Vik Mehta, Founder/Managing Pricipal of eMoksha Consulting, discusses how B2B/B2C businesses can apply predictive analytics strategies to historical customer orders to create tremendous value. He also demonstrates how
“actionable data” is more meaningful than “big data” in this context.

The presentation covers:

  • How retailers and e-commerce businesses can achieve revenue growth from historical sales orders
  • Identification of unique customer signals and behaviors hidden in sales orders.
  • Discussion of growth strategies such as customer retention, predicting/preventing customer churn, gaining lost customers and cross-selling/up-selling.
  • Realigning sales teams towards sales quality rather than quantity utilizing customer value scoring.

Click on the screen below to view this presentation:

Optimizing Displays through In-Store Behavior Analytics

Secondary product displays serve as important tactics for reaching shoppers in-store. Yet, most decisions related to displays are made today without proper understanding of the true impact of displays on shoppers – leading to significant inefficiencies at retail.

New technologies for in-store behavior analytics now enable precise measurement of display effectiveness, e.g. exposure, engagement and conversion – by product types, store location, shopper demographics and trip types. In this recording from the November 2016 virtual LEAD Marketing Conference, Rajeev Sharma and Richard Hirata of VideoMining discuss the big data and analytics framework for optimizing displays and present several case studies of how retailers and manufacturers have used this framework for improving display performance.

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A Playbook for ECommerce Measurement & Analytics

Listen in as Keith Anderson, SVP, Strategy & Insights at Profitero, and Justin Belgiano, VP Digital Measurement at Nielsen, discuss the importance of establishing key metrics that gauge e-commerce success, and share practical advice on how to effectively measure your brand's performance at the digital shelf.

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The Future of Digital & Loyalty Marketing

Join ProLogic’s Steve Avola and SUPERVALU’s Bill Lipsky as they discuss how SUPERVALU and its independent retailer partners drive value through loyalty and digital marketing. 

Bill covers SUPERVALU’s history with loyalty and digital marketing, with an emphasis on its application in a leading independent supermarket chain.  You’ll learn how a retailer can identify its top shoppers which provide the majority of its sales and profits and how the retailer can grow the purchases of these shoppers through targeted and personalized offers. The session also addresses loyalty marketing’s role with new technologies, such as mobile apps and e-commerce platforms.

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A Matter of Trust: The Battle to Restore Confidence in Reviews

Product reviews empower shoppers, and over time have grown to the most trusted source influencing purchase decisions. However, the authenticity of product reviews has come under fire recently, leading to a crisis of confidence among consumers.

What reviews are real and to be trusted? Which ones are fake? In this presentation, Danny Silverman shares the implications of this crisis,what major retailers like Amazon are doing to take on the war against fake reviews, and how Clavis helps manufacturers in protecting their brands’ reputations.

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Identifying the Right Targets:
Data-Driven Strategies for Understanding and Engaging Your Customers

A brand's targeted consumer may not always be their "true"-category shopper, and making this miscalculation can slow growth or reduce share.

This session from CPGmatters' Fall 2016 Virtual LEAD Marketing Conference identifies the in-depth data that marketers need to understand about their shoppers in order to build data-driven retail plans, drive category growth, and optimize promotional plans to ultimately reach their "true" customer. Click on the screen below to view the presentation.

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                                                                               June 2017
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