An opportunity to listen to recent Webcasts & Webinars from CPGmatters.
MARCH 2018 WEBINAR
Using AI to Personalize the Grocery Shopping Experience
With increasing competition from both pure play and non-traditional retail giants, independent grocers and regional chains need to constantly evolve to increase shopper retention and grow the bottom line. The key to retention and growth is personalization: delivering the right offer, to the right shopper, at the right time.
In this presentation from the November 2017 virtual LEAD Marketing Conference by Merrick Rosner of AppCard, you will learn how artificial intelligence and machine learning technology are giving independent grocers and regional chains the power to automate and personalize their marketing communications like the big guys. Click on the screen below to view this presentation:
FEBRUARY 2018 WEBINAR
Why Your Brand Needs VR Now
It's clear now that the way we shop has shifted. As the lines between in-store and online retail channels blur, today’s retailers and brands should be focusing on innovation, and bringing shopper experience front and center.
Virtual reality solutions for retail are solving those major pain points for many of today’s savvy retailers and manufacturers. Join InContext Solutions VP of Client Development, Anil Taneja, as he details how InContext’s enterprise VR platform, ShopperMX™, allows users to ideate, evaluate and activate new in-store concepts; bringing them to market in a fraction of the time and for the fraction of the investment. Click on the screen below to view this presentation from our recent virtual LEAD Marketing Conference:
JANUARY 2018 WEBINAR
Competing in an OmniChannel World with In-Store Behavior Analytics
The increasing focus on Omnichannel Retailing creates unique and pressing challenges for retailers and manufacturers alike. Adapting strategies and tactics is a must, and winning in this new environment requires access to fresh and untapped data sources.
The answer lies in-store—specifically, in filling the in-store information gap that exists in brick and mortar retail. New sensing technologies and analytics capabilities are bringing online-like visibility to physical retail enabling the optimization of all aspects of the shopper experience.
Learn how VideoMining’s ShopperImpact platform provides retailers and CPGs with feedback on what works and what doesn’t, and see how learnings are applied to address real-world challenges. Click on the screen below to view this presentation from our recent virtual LEAD Marketing Conference:
DECEMBER 2017 WEBINAR
Gaining Share in the Disruptive E-Commerce Environment
Virtually all CPG companies, manufacturers and retailers are struggling to grow. Margins are under severe pressure. Now e-commerce is further disrupting the marketplace and, in some categories, has over 20% of the volume.
To grow in this environment, companies must take share from competitors and must learn faster than ever before. Every company needs a new learning plan to drive a new strategy.
Click on the screen below to view the presentation by industry expert Gordon Wade from our recent virtual LEAD Marketing Conference:
NOVEMBER 2017 WEBINAR
Putting the Shopper into Shopper Marketing Via In-Store Behavior Analytics
With the explosion of new and innovative marketing vehicles, there is no shortage of options for building a shopper marketing mix. Weeding through the clutter and choosing the right approaches can be arduous – particularly with incomplete information about the very shoppers you’re targeting.
Reliance on traditional consumer and sales data sources for Shopper Marketing decisions results in a massive data gap and missed opportunities to meet shopper needs. Learn how new, technology-enabled methodologies fill this gap by providing unprecedented access to the actual in-store shopping process.
Measuring and quantifying the behaviors of real shoppers in real stores empowers marketers to make more informed decisions and tailor their strategies to specific shopper groups leading to improved ROI from Shopper Marketing spending.
Click on the screen below to view the presentation, recorded during the May 2017 Virtual LEAD Marketing Conference:
OCTOBER 2017 WEBINAR
Dominating Ecommerce Search: Keys to Getting Found at the Digital Shelf
Search is a driver of the now-famous “flywheel effect” at Amazon and other online retailers: products that place well in search results tend to sell more, and products that sell more tend to place better in search results.
Profitero's SVP Strategy and Insights Keith Anderson discusses how findability is fundamental to eCommerce success, and provides guidance on:
- Prioritizing the most relevant, frequently searched product keywords
- Optimizing your products for retailer search rankings
- Understanding the key drivers influencing Amazon’s organic search rankings
Click on the screen below to view this presentation: