An opportunity to listen to recent Webcasts & Webinars from CPGmatters.

FEBRUARY 2019 WEBINAR
Driving Recurring Neural Network Forecasts Down to the Front Line

Learn how to use the latest Big Data analytics to drive RNN (Recurring Neural Network) forecasts capable of incorporating tremendous amounts of inputs to generate highly accurate forecasts.

AFS Technologies' VP Product Management Andres Jejen and Data Ventures' Managing Director Bob Hannah explain how the forecasts are capable of empowering the front line sales force to utilize these more accurate forecasts in their ordering and positively influence instore conditions - that is, provide facts to improve display/inventory support, especially for promotion timeframes.

Click on the screen below to view this webinar:










JANUARY 2019 WEBINAR

Decisions Made Easy: Driving Growth Through Shopper Insights

The shopper’s value equation is being shaped by more factors than ever before. Digital content, mobile ads, omni-commerce solutions and an every expanding list of places to buy groceries are impacting shopping behaviors. 

Learn about the key motivating factors in the shopper’s value equation along the path to purchase and how they are shaping buying behaviors in-store and online by listening to this presentation from our recent virtual LEAD Marketing Conference by Paul Weitzel, VP Analytics at Inmar.

Click on the image below to view the recording:















NOVEMBER 2018 WEBINAR
How Virtual Is Driving a New, Iterative Approach to Market Research

The world of retail moves fast, and changes often—which means which means traditional market research strategies often struggle to keep up with today’s iterative landscape. The ways we plan and create new in-store concepts should be a continuous and organic process. But how?

In this session from the recent virtual LEAD Marketing Conference, join InContext Solutions’ Chief Research Officer, Rich Scamehorn, as he describes how virtual reality simulations are disrupting traditional market research and delivering fact-based data to their decision making, allowing leading retailers and brands to drive change and innovation within their organizations in a fraction of the time—ultimately creating a better shopping experience.

Click on the image below to view the recording:














SEPTEMBER 2018 WEBINAR
Meal Kit App Case Study

Introducing a new framework for kicking off products called Practical Design Sprints, an accomplishment-focused variant of traditional design sprints. Incorporating best practices from design thinking, project management and user research, Ella McCrea of Inmotion Software shows how to move from open-ended problems to stakeholder consensus and validated prototypes in one week.

Improve your process and jump-start any project with this framework that produces validated design formed from a consolidated and agreed-upon focus; it will increase transparency and improve communication while laying a foundation for a great product. Click on the screen below to view this presentation:




















































































































































































































































































































































































































































(subscribers only)
CPG WEBCAST & WEBINAR ARCHIVES
                                                                               March 2019
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