An opportunity to listen to recent Webcasts & Webinars from CPGmatters.

FEBRUARY 2018 WEBINAR
Why Your Brand Needs VR Now

It's clear now that the way we shop has shifted. As the lines between in-store and online retail channels blur, today’s retailers and brands should be focusing on innovation, and bringing shopper experience front and center.

Virtual reality solutions for retail are solving those major pain points for many of today’s savvy retailers and manufacturers. Join InContext Solutions VP of Client Development, Anil Taneja, as he details how InContext’s enterprise VR platform, ShopperMX™, allows users to ideate, evaluate and activate new in-store concepts; bringing them to market in a fraction of the time and for the fraction of the investment. Click on the screen below to view this presentation from our recent virtual LEAD Marketing Conference:
















JANUARY 2018 WEBINAR
Competing in an OmniChannel World with In-Store Behavior Analytics

The increasing focus on Omnichannel Retailing creates unique and pressing challenges for retailers and manufacturers alike. Adapting strategies and tactics is a must, and winning in this new environment requires access to fresh and untapped data sources.

The answer lies in-store—specifically, in filling the in-store information gap that exists in brick and mortar retail. New sensing technologies and analytics capabilities are bringing online-like visibility to physical retail enabling the optimization of all aspects of the shopper experience.

Learn how VideoMining’s ShopperImpact platform provides retailers and CPGs with feedback on what works and what doesn’t, and see how learnings are applied to address real-world challenges. Click on the screen below to view this presentation from our recent virtual LEAD Marketing Conference:


















DECEMBER 2017 WEBINAR
Gaining Share in the Disruptive E-Commerce Environment

Virtually all CPG companies, manufacturers and retailers are struggling to grow. Margins are under severe pressure. Now e-commerce is further disrupting the marketplace and, in some categories, has over 20% of the volume.

To grow in this environment, companies must take share from competitors and must learn faster than ever before. Every company needs a new learning plan to drive a new strategy.

Click on the screen below to view the presentation by industry expert Gordon Wade from our recent virtual LEAD Marketing Conference:














NOVEMBER 2017 WEBINAR
Putting the Shopper into Shopper Marketing Via In-Store Behavior Analytics

With the explosion of new and innovative marketing vehicles, there is no shortage of options for building a shopper marketing mix. Weeding through the clutter and choosing the right approaches can be arduous – particularly with incomplete information about the very shoppers you’re targeting.

Reliance on traditional consumer and sales data sources for Shopper Marketing decisions results in a massive data gap and missed opportunities to meet shopper needs. Learn how new, technology-enabled methodologies fill this gap by providing unprecedented access to the actual in-store shopping process.

Measuring and quantifying the behaviors of real shoppers in real stores empowers marketers to make more informed decisions and tailor their strategies to specific shopper groups leading to improved ROI from Shopper Marketing spending.

Click on the screen below to view the presentation, recorded during the May 2017 Virtual LEAD Marketing Conference:
















OCTOBER 2017 WEBINAR
Dominating Ecommerce Search: Keys to Getting Found at the Digital Shelf

Search is a driver of the now-famous “flywheel effect” at Amazon and other online retailers: products that place well in search results tend to sell more, and products that sell more tend to place better in search results.

Profitero's SVP Strategy and Insights Keith Anderson discusses how findability is fundamental to eCommerce success, and provides guidance on:

  • Prioritizing the most relevant, frequently searched product keywords
  • Optimizing your products for retailer search rankings
  • Understanding the key drivers influencing Amazon’s organic search rankings

Click on the screen below to view this presentation:

















SEPTEMBER 2017 WEBINAR
The Bold Approach to Couponing That Brands SHOULD Be Taking

Technology has created many new couponing options, and most brands are adding these tools incrementally vs. taking a results-oriented approach to setting their promotion strategy. What's holding brands back? Brands recognize the volume spike they see with traditional newspaper coupons, but most share payout concerns.

This presentation by Chris Frericks of Quotient explores how brands could be extracting benefits from new coupon vehicles to move more volume while reducing overall coupon investment.

Click on the screen below to view the presentation, recorded during the May 2017 Virtual LEAD Marketing Conference:

























































































































































































































































































(subscribers only)
CPG WEBCAST & WEBINAR ARCHIVES
                                                                               March 2018
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