An opportunity to listen to past Webcasts from CPGmatters.
JANUARY 2010
Will Economic Recovery Lift Sales of National Brands?
Over the past year, store brands have grown across many product categories in the CPG marketplace. The two factors driving this growth have been the economic downturn and an uncertain recovery. So, a full economic recovery will be good news for national brands, right? Not entirely and not so fast.
In this Webcast, learn why marketers will be disappointed if they are waiting for an economic recovery to lift sales of their branded products in a “rising tide” effect. Click on the first arrow in the control bar to listen:
JANUARY 2010
What Is the State of Shopper Marketing in CPG and Retail?
Shopper marketing is driving better collabor-ation among trading partners who are starting to develop innovative programs to satisfy the needs and wants of shoppers. More activations across the industry are expected over the next few years as more funding and resources are allocated. But while this emerging discipline is vital to success today, it is still in the formative stage, says a new survey from Interscope.
In this Webcast, learn about the state of shopper marketing and clues to its future. Click on the first arrow in the control bar to listen:
DECEMBER 2009
Does Private Label Really Threaten National Brands?
Private label brands are increasing in sales, largely because of the economic downturn. Improved product quality and value combine to make these products an attractive alternative to national brands.
What’s more, analysts say many consumers will not switch back to national brands even after the recessions ends. Looks for changes in the planogram as store brands carve out more shelf space.
In this Webcast, you will hear another point of view. Private label goods may not threaten your brands after all. Click on the first arrow in the control bar to listen:
NOVEMBER 2009
Why Is Market Structure Key to Customer Strategy?
Market structure is the way consumers organize a product category based on their actual behavior. It allows manufacturers and retailers to view alternative products from the consumer’s perspective.
When working with retailers, it’s important to start with a market structure which provides real insight on actual usage and purchase behavior.
In this Webcast, learn how this will ultimately lead to better consumer-centric customer strategies. Click on the first arrow in the control bar to listen:
OCTOBER 2009
How to Create Winning Growth Strategies
The foundation for a 2010 strategic business plan, which many companies are creating right now, should be a precise understanding of actual consumer behavior. It is the first step in a process designed to accelerate growth.
Once the foundation is set, the second key is to balance strategies and activities between the core business, new innovation and acquisitions or divestitures across the portfolio
In this timely and important Webcast, learn how to create a winning growth strategy right now. Click on the first arrow in the control bar to listen:
SEPTEMBER 2009
How to Create Strategic Business Plans that Accelerate Growth
Many companies nowadays are creating their strategic business plan. The goal is surely accelerated growth – even in these tough times.
But historically, the results have not been satisfactory. In fact, studies indicate that less than half of senior executives are satisfied with their current planning process and less than a quarter of them think it leads to actionable plans.
In this Webcast, learn why most business planning fails to produce desired results and how to improve the process. Click on the first arrow in the control bar to listen:
AUGUST 2009
How to Use Strategic Brand Positioning To Increase Business
Which brands do you compete with?
To determine that fully, you need to understand how consumers organize their actual behavior. Both usage and purchase behaviors need to be considered.
Knowing which brands you compete with will help you understand where your brand fits in relation to the competition. More importantly, evolving a brand’s positioning is a strategic exercise that gives you a platform to grow the business.
In this Webcast, learn about strategic brand positioning and how to use it to increase sales. Click on the first arrow in the control bar to listen:
