An opportunity to listen to recent Webcasts & Webinars from CPGmatters.

JANUARY 2020 WEBINAR

Why Small Brands Are Big Online...And What to Do About It

What is the winning playbook and capabilities of smaller, emerging digital disruptors? And how are the best organizations thinking differently about organizing and structure?

In this opening session from CPGmatters' November virtual LEAD Marketing Conference, Keith Anderson of Profitero describes how small brands are winning the Amazon sales battle...and how large brands are fighting back.

Click on the screen below to view this webinar:













NOVEMBER/DECEMBER 2019 WEBINAR
Test Launch Is the New Black: How Learning in Market Can Optimize Launch Success
And How Drinkworks Did it Best

Listen to this session from the November virtual LEAD Marketing Conference to hear more about the powerful trend toward launching new products in test markets. Organizations are using this approach as a way to skip the stage-gate process and get to market faster in a competitive landscape. It is a method that can also help mitigate risk.

Erin Russeck of AMC Global takes a deep dive into a real-world case study where a major beverage manufacturer, Drinkworks,  adopted a launch-and-learn strategy to bring their new-to-world product to market. Realizing that there is only value in a test market strategy if you allow real consumer insights to fuel the fire at every stage, the company partnered with AMC Global to create a best-in-class research plan for their launch.

Click on the screen to view this webinar:












OCTOBER 2019 WEBINAR
Building a Data-Led eCommerce Organization

Molson Coors is on a quest to achieve competitive advantage in eCommerce by equipping its marketing and customer teams with real-time data & insights to fuel decision making.

In this moderated discussion from the Spring virtual LEAD Marketing Conference, Trey Harshfield, Global Director of eCommerce for Molson Coors shares his learnings and insights based on leading Molson Coors through this journey with Keith Anderson, SVP, Strategy, with Profitero.

Listen to learn how to:

  • Define the right data strategy based your organization’s size, retailer focus and stage of eCommerce maturity
  • Integrate offline and online data for customer teams
  • Get business teams to adopt and use analytics
  • Determine what should you build in house versus outsource.

Click on the screen to view this webinar:













SEPTEMBER 2019 WEBINAR
How Virtual Continues to Drive Innovation in Merchandising

Currently, bringing new ideas to life in-store is challenging because of difficult ideation processes, lengthy evaluation cycles, and expensive implementations.

Join InContext Solutions' Head of Product, Jenkin Lee, as he shares how virtual testing drives innovation and category growth, increased sales at retailers, and improved collaboration internally and with your partners.

Click on the screen to view this webinar: 













AUGUST 2019 WEBINAR
The AI Opportunity: How CPGs Can Turn Speed into Growth

CPGs can harness the power of AI to better understand their data, eliminate the grunt work of routine reporting, and focus their efforts on strategic growth planning.

Pete Reilly of AnswerRocket explains how Artificial Intelligence enables CPG professionals to automate data insights so they can spend more time acting and less time waiting on analysts. With the speed that AI affords, CPGs are better poised to pivot toward the most promising opportunities in the market and capitalize on every occasion for growth. A live product demo is included in this presentation.

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(subscribers only)
CPG WEBCAST & WEBINAR ARCHIVES
                                                                        February/March 2020
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