An opportunity to listen to recent Webcasts & Webinars from CPGmatters.

How Virtual Is Driving a New, Iterative Approach to Market Research

The world of retail moves fast, and changes often—which means which means traditional market research strategies often struggle to keep up with today’s iterative landscape. The ways we plan and create new in-store concepts should be a continuous and organic process. But how?

In this session from the recent virtual LEAD Marketing Conference, join InContext Solutions’ Chief Research Officer, Rich Scamehorn, as he describes how virtual reality simulations are disrupting traditional market research and delivering fact-based data to their decision making, allowing leading retailers and brands to drive change and innovation within their organizations in a fraction of the time—ultimately creating a better shopping experience.

Click on the image below to view the recording:

Meal Kit App Case Study

Introducing a new framework for kicking off products called Practical Design Sprints, an accomplishment-focused variant of traditional design sprints. Incorporating best practices from design thinking, project management and user research, Ella McCrea of Inmotion Software shows how to move from open-ended problems to stakeholder consensus and validated prototypes in one week.

Improve your process and jump-start any project with this framework that produces validated design formed from a consolidated and agreed-upon focus; it will increase transparency and improve communication while laying a foundation for a great product. Click on the screen below to view this presentation:

Reverse Engineering Amazon's Product Search Algorithm
To Expand Brand Visibility & Drive Channel Sales Growth

According to recent studies, over half of on-line shoppers turn to Amazon to start their product search, but roughly 70% of Amazon customers never click past the first page of their search results.

If you're not getting your products in from of the most in-market and highly valuable shoppers, they'll most likely go with your competitors -- leading your brand to missed sales growth opportunities in the marketplace. Join CPC Strategy's Head of Marketplace Strategy, Pat Petriello, as he dives into what drives the Amazon product search algorithm and actionable insights into increasing your product's visibility.

Click on the screen below to view this presentation from the Spring 2018 LEAD Marketing Conference:


Back to Basics: TPM Business Value

The current CPG Technology Business environment is focused on advanced future-looking analytics, which is the 'shiny new toy' of the CPG industry. While this is important, the objective of AFS Technologies' presentation is to inform attendees of simplilstic traditional trade efficiency aspects which do not require advanced analytics. and to refocus specific attention to areas which will drive business value.

Click on the screen below to view Joel Cartwright's presentation from the Spring 2018 virtual LEAD Marketing Conference:

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                                                                               January 2019
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