PepsiCo and Walmart Atop Power Rankings Again      

PepsiCo and Walmart earned top spots in Kantar’s PoweRanking 2019 report for CPG manufacturers and retailers.
 
PepsiCo not only achieved the overall #1 manufacturer position for four consecutive years, but also achieved the #1 position on all nine metrics for a second year in a row in 2019. Walmart has achieved the #1 retail position for 23 years in a row, with a #1 ranking in seven of the nine metrics.

For the second year in a row, Coca-Cola and Procter & Gamble ranked second and third, while Kroger ranked second. Kellogg’s and Nestle were fourth and fifth respectively.  Trailing retailers in order were Target, Amazon and Costco.

“In PoweRanking 2019, we see the lasting effects of leaders (both manufacturers and retailers) who moved beyond the daily weather reports in retail,” Kantar officials stated. “Removing these distractions empowered them to rapidly recognize and respond to the bigger climatic shifts impacting US retailers and shoppers.

“They witnessed the origins of this change five to ten years ago and began to prepare for the coming age of omnicommerce (or digital commerce) we are living today. They foresaw and capitalized upon the balance of power that tilted toward the shopper as mobile technology and on-demand convenience reshaped shoppers’ expectations.”


General Mills to Expand Analytics Expertise

General Mills will advance its analytic cogency through Nielsen's new Connect platform within the U.S. and will expand its international service engagements within key global markets.

For over a decade, through its Global Connect business, Nielsen has been a strategic ally to General Mills' business, providing data to increase visibility into current and emerging trends in the space.

“Through Nielsen Connect, we will be expanding General Mills' view into the consumer marketplace to provide a deeper understanding of their core consumer needs, propel faster data-driven decisions to foster a more nimble operating environment and generate a prime environment for General Mills to make more meaningful connections between their consumers and brands," said Laura McCullough, Executive Vice President of U.S. Manufacturer Client Success, Nielsen.


Campbell’s and Dollar General Support Blue Star Families

Campbell’s Soup Company and Dollar General have teamed up to create limited-edition cans of two best-selling flavors of Campbell’s Chunky soup: Classic Chicken Noodle and Sirloin Burger with Country Vegetables. As part of the initiative, a monetary donation to Blue Star Families will be made to support programming that directly impacts its beneficiaries.

The collectible cans are available this month exclusively at more than 16,000 Dollar General stores while supplies last.

“As a member of a military family, I appreciate the support Blue Star Families provide to our military members and their families,” said Damon Caton, Vice President, Sales, Campbell Soup Company. “This is a wonderful opportunity for Campbell to partner with Dollar General to drive mutual growth while also giving back to a very worthwhile cause.”


Tulkoff Food Products Upgrades Compliance

Tulkoff Food Products has deployed an automated compliance management system to achieve its food safety and quality goals. Headquartered in Baltimore, Md., Tulkoff Foods manufactures condiments, dressings, specialty sauces, and ingredients for retail, food service, and industrial use.

The company adopted the ReposiTrak Compliance & Risk Management Solution for more effective collection of compliance and regulatory documents.

“By automating the compliance process with state-of-the art technology, ReposiTrak will assist Tulkoff Foods in the effective collection of legal documents, certificates, and audits,“ said Randy Fields, Chairman and CEO of ReposiTrak.


















       

























































































































































































 











































































































































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CPG MARKET WATCH
                                                                         Early December 2019
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