GMA Fires Back at Politico  

The Grocery Manufacturers Association (GMA) has fired back at Politico for a story that the website published that attributed the recent loss of members to a splintering within the powerful trade organization as companies disagree about how to respond to changing consumer tastes. Dean Foods, Campbell Soup and Nestle have decided to give up their membership in the past year. Politico alleged that complacency and a lack of leadership at GMA was partly to blame.

“The Politico story relies heavily on nameless sources and former GMA staff who are out of touch with the organization’s work in recent years, or who are eager to advance their own personal agenda,” said Roger Lowe, GMA’s executive vice president of strategic communications, in a statement.
 
“Those critics have little knowledge or interest in acknowledging GMA’s trailblazing work in transparency that gives people more information than could ever fit on a package label, its leadership on strong food safety regulations, or its work with the Obama administration – and now with the Trump administration – on health and wellness, including front-of-pack labeling.

“The Politico article’s disproportionate attention on issues where some companies differed over the years fails to give the proper focus on the many issues where the food, beverage and consumer products industry has come together through GMA on matters important to both consumers and companies – product safety, transparency, uniform labeling laws, and food waste,” Lowe said. 


Hershey’s CEO Aims to Transform Company

Michele Buck, the new chief executive officer of The Hershey Company, aims to turn the candy maker into a total snack company via a focus on consumer insights along with mergers and acquisitions.
“I think it’s about the right marriage of portfolios, expansion into new areas that are on trend with consumers, and, of course, the right price factors into that as well,” she said, speaking to Fortune in her first major interview.


Hormel Foods Merges Food Segments

The Specialty Foods segment of Hormel Foods Corporation has been merged into its Grocery Products segment and will continue to be led by Luis Marconi, group vice president, Grocery Products. The primary focus of the segment is on delivering a strong branded portfolio of leading products to the evolving retail environment of food, drug, mass, club and E-commerce.

In a separate move, Hormel named Glenn Leitch as its executive vice president of supply chain.


Nestlé-owned Perrier Launches AR Floating 3D Water Bottle Campaign

Perrier, the popular sparkling mineral water from Nestlé, is part of an AR advertising campaign featuring 3D holographic images of the products floating in thin air in hundreds of stores around the country.

Provision Interactive Technologies’ 3D Savings Center kiosks each contain a 3D holographic display and 2D interactive touchscreen to influence consumer purchasing decisions with coupons. The campaign aims to lure shoppers into the 3D floating image and have them interact with the touchscreen to get a coupon for Perrier products.

“Our 3D Savings Center provides the opportunity for advertisers to reinvent what is possible with respect to shopper marketing,” said Curt Thornton COO at Provision Interactive Technologies. “We are confident that during our testing phase, the 3D Savings Center will enable Perrier to break through the clutter by the use of augmented reality and generate product awareness and increase in-store purchases through coupon redemption.”


GS1 US Now Accepting Proposals for 2018 Conference

With its focus on supply chain, e-commerce, and technology topics and solutions, GS1 US is now accepting applications from industry leaders interested in presenting those topics at the annual GS1 Connect 2018 conference and exhibit June 5-7, 2018 at the JW Marriott Phoenix Desert Ridge in Phoenix.

GS1 US seeks proposals from companies that leverage GS1 Standards for the conference’s five main industry tracks in Grocery, Retail, Healthcare, Foodservice, and Standards & Solutions. Additionally, solution providers are invited to submit proposals for the Tech Track, which offers companies an opportunity to showcase their services and products in the Tech Theater during exhibit hours.

Applications to present at a GS1 Connect industry track or the Tech Track must be received by January 31, 2018.  Applications will be evaluated based on industry relevance and usefulness of topic to GS1 Standards users and conference attendees.
To access the online submission forms and for more information about how to get involved with GS1 Connect 2018, visit www.gs1connect.org/GetInvolved.

Presentation topics should relate to the successful and innovative implementation of GS1 Standards to solve a business process challenge in at least one of the following areas: e-commerce, traceability and safety, product and location identification, data quality and management, inventory management, and product information/content acquisition. For example, topics may include proving the return on investment for a data quality program, how to optimize operational efficiency in the supply chain, and leveraging standards for innovation amid industry disruption.

“This year, companies across many industries have had to contend with changing consumer behaviors, mergers and acquisitions, new business models, and a changing regulatory landscape both here in the US and globally. Out of such disruption, we look forward to some very thought-provoking sessions that will help attendees and their companies adapt to the new normal,” said Bob Carpenter, president and CEO of GS1 US.


Precima Signs Multi-Year Agreement with Loblaw Companies Limited

Precima, a leading consulting and analytics firm, has signed a multi-year, enterprise-wide agreement with Loblaw Companies Limited, Canada’s leading food and pharmacy retailer. Set to launch in 2018, the single access retail analytics portal will capture customer, marketing and merchandising insights for the company’s grocery and pharmacy divisions.

The portal will support improved joint business planning, category strategy, promotion, assortment and customer insights for Loblaw and its supplier partners.  It will allow Loblaw to further leverage customer data and analytics.

“Loblaw is committed to leveraging best in class analytic tools to drive our business forward,” said Jim Noteboom, Senior Vice President, Loyalty and Consumer Insights, Loblaw Companies Limited.   “This new portal will provide greater access to data, enabling us to offer the product assortment and services our customers are looking for, ensuring a better shopping experience.”

Brian Ross, President, Precima, said, “This new expanded portal will be a game changer for Loblaw, allowing them to fully capitalize on its rich data assets and strong customer loyalty.”
















































































 











































































































































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CPG MARKET WATCH
                                                                         Early December 2017
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