Unilever Vows to Cut Use of New Plastic by 50 Percent      

Unilever pledged to halve the amount of new plastic it uses over the next five years, according to a report by Reuters. The consumer goods giant will do so by shifting to more recyclable and alternative materials and refillable options to meet consumer demand for less waste.

“This demands a fundamental rethink in our approach to our packaging and products. It requires us to introduce new and innovative packaging materials and scale up new business models, like re-use and re-fill formats, at an unprecedented speed and intensity,” Chief Executive Officer Alan Jope said in a statement.


Millennials Select Top 100 Brands

Amazon is number one, say Millennials in the 2019 Top 100 Brands survey conducted by Moosylvania, a digital advertising agency.
 
The list included ten food and drink brands and ten grocery retailers. The former group consisted of Coke (9), Pepsi (10), Dr Pepper (36), Hershey (51), Doritos (65), Kellogg’s (68), General Mills and Kraft (tied at 71), Lays (82) and Nestle 98). The grocery retailers included Walmart (4), Target (5), Costco (15), Kroger (23), Aldi (37), Meijer (43), Trader Joe’s (45), Publix (67), Dollar Tree (74), and Whole Foods (82).


Shoppers Will Share Data for Offers

Consumers will share data to receive personalized offers, according to research by Valassis, a media company.

Seven of ten consumers polled (69 percent) would share some information to receive relevant, personalized offers and promotions. The number is even higher among younger consumers with three of four respondents aged 18 to 34-year-old (76 percent) willing to share at least one of the following types of information: demographics, previous purchases, future purchase plans, and home location.  

However, nearly half (48 percent) of consumers surveyed were concerned about data privacy. They are uneasy about brands using personal information to create advertisements


Online Grocery Sales Rise

Sales of groceries online have increased 15 percent so far in 2019, and account for 6.3 percent of grocery spending in the U.S., according to Brick Meets Click, a research consultancy

The company attributes the increase to greater instances of home delivery and buy-online-and-pick-up-in store (BOPIS). The breakdown for all online grocery orders is home delivery (22 percent), grocery pick-up (28 percent) and ship-to-home orders (50 percent).   


Breadbar Adopts Automated Compliance System

A leading artisan bread maker in California has automated its supplier document compliance. Breadbar chose ReposiTrak Compliance & Risk Management because the bakery needed a comprehensive solution that assista with supplier verification for food safety and quality compliance standards.

Ali Chalabi, the co-founder and president of Breadbar, said, “We liked its steamlined process for supplier verification, the easy-to-use interface and the professional customer service”

Breadbar makes artisan all-natural bread and pastries that are sold throughout California and adjacent states.

















       

























































































































































































 











































































































































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CPG MARKET WATCH
                                                                         Mid-October 2019
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