Unilever Opts for D2C Delivery of Hellmann’s Dressings
Unilever will deliver Hellmann’s dressings direct to consumers via Quiqup, an on-demand delivery service, within one hour of an online order. It is the first foray into the direct-to-consumer space for Hellmann’s.
Unilever is targeting shoppers likely to make impulse purchases. The service lets consumers choose their favorite recipe and get all the fresh ingredients delivered to them directly within an hour.
“We recognized that consumers are looking to technology to help make their cooking and eating habits quicker and easier. By offering consumers the opportunity to directly shop the Hellmann’s recipes, we free up consumers’ time to focus on what they enjoy most – the pleasure of eating great tasting food. As a brand that originated in a deli, it’s an important opportunity for us to return to direct-to-consumer servicing,” said Joanna Allen, Global Brand VP for Hellmann’s.
Talking Rain Aligns with Tata Global Beverages
Talking Rain Beverage company, maker of Sparkling Ice flavored sparking waters, has entered into a strategic alliance with Tata Global Beverages.
The agreement will enhance the brand reach of Himalayan Natural Mineral Water under the Talking Rain Beverage Company umbrella, leveraging the Sparkling Ice distribution network to launch the mineral water in the U.S. This agreement will also signal the start of an alliance which will open doors for possible further expansion for Sparkling Ice into international markets.
Marcus Smith, President of Talking Rain Beverage Co., said, “Since 2012, we have worked diligently to create a strong and strategic direct-store-delivery distribution network, comprising more than 300 distributors covering every county in the United States. We are thrilled that the groundwork laid by the company and our distributor and retail partners has allowed the opportunity for a partnership of this kind, and we look forward to playing an instrumental role in the successful U.S. market entry for Himalayan Natural Mineral Water.”
Quotient Retailer iQ Wins Award for Best Retail Tech
Quotient Technology, a leading digital promotions, media and analytics company that connects brands, retailers, and shoppers, has received an award for its Quotient Retailer iQ solution. The Digiday Signal award for Best Retail Technology honors platforms that bring efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. The category Quotient won is in recognition of the technology that best enhances the shopping experience, online or offline.
Mir Aamir, President and Chief Operating Officer of Quotient, said, “In an increasingly competitive retail environment, Retailer iQ helps brands and retailers build invaluable one-to-one digital relationships with their customers. Our team has worked tirelessly to scale Retailer iQ, and we’re thrilled with the traction we have achieved in the marketplace.”
The platform aims to make it easy for shoppers to save at their favorite stores from their mobile phones. Shoppers receive personalized offers and more through retailer mobile apps and websites or through Quotient’s Coupons.com app. Quotient uses a mix of proprietary purchase data as well as online behavior data to deliver the right content to the right person at the right time.
The judging panel is comprised of various marketing and advertising technology experts. Winners will be honored at the Digiday Awards ceremony in New York City in November.
Software System Introduced to Simplify Recording Planograms
A new patented software system for retailers is designed to simplify recording planograms in the corporate planogram room and dramatically reduce the time to set planograms in stores. The Projected Image Planogram System (PIPS) aims to assure virtually 100% accuracy in planogram replication.
In the corporate planogram room, planogram details are captured by a camera, eliminating paper drawings. In the store, planograms are recreated by the company’s software and projectors, eliminating the need to count holes to place fixtures.
“Using PIPS creates significant labor savings throughout the planogram process, bringing increased profitability to the bottom line,” said the company principals, Jim Winkel and Budd Batterson.
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ACP Creates Coupon Industry Resource Library
The Association of Coupon Professionals (ACP) has launched a Coupon Industry Resource Library (CIRL) to provide manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement.
This multimedia library is available to members through the ACP website. Combining content from conferences, webinars, committee guidelines, best practices, and white papers, the library presents the vast amount of resources by topics, including Efficiency Best Practices and Effectiveness Best Practices.
ACP says the CIRL is a new “go to” resource for:
- Minimizing risk by following best practices
- Expanding industry expertise
- Monitoring consumer insight
- Staying abreast of changes in the industry
- Filling knowledge gaps for new employees or those new to coupons.
ACP members can access the library at http://couponpros.org/industry-resource-library, while non-member industry participants are invited to learn more about joining ACP at www.couponpros.org.
Produce Tops Grocery Lists for Organic Shoppers in the U.S.
Americans don’t often buy organic food and drink. But when they do, organic fruits and vegetables are at the top of their grocery lists.
New research from Mintel reveals that half (50 percent) of consumers say they are most likely to purchase organic fresh produce such as fruit and vegetables, compared to other food categories like meats/poultry/seafood (41 percent), juice (39 percent) and dairy/milk/yogurt (38 percent). While three in 10 (29 percent) Americans say they do not typically buy food and drink with an organic or natural claim, these products are finding their place in shopping carts across the country. One third (32 percent) of consumers say half or more of the groceries they buy are organic.
Whether a cart full or just a few items, nearly three in five (57 percent) Americans agree that today they are buying the same amount of organic foods as they did in 2016. However, it appears preference for organic options is on the rise as one third (34 percent) say they are buying more organic foods in 2017 than a year ago.
Mintel research indicates that price and authenticity are purchase deterrents, even among organic shoppers. Just two in five (39 percent) consumers whose food purchases are at least half organic and one in five (21 percent) consumers overall agree that organic foods are worth the extra cost. In fact, Americans are most likely to say they would purchase more organic foods if they were less expensive (62 percent).