Ten Leading Retailers Join VideoMining’s C-Store Panel
VideoMining Corporation, the leading provider of in-store intelligence for retailers and consumer product manufacturers, announced the names of ten convenience store retailers joining the fourth wave of its flagship syndicated program, C-Store Shopper Insights (CSI). The retailers are: Circle K, AM/PM (BP), Chevron, Hess, RaceTrac, Cumberland Farms, Thornton’s, Maverik, Holiday, and GetGo (Giant Eagle).
As part of the CSI program, VideoMining will deploy it’s breakthrough in-store measurement and analytics technology in a carefully selected national panel of 144 stores in cooperation with the participating retailers. The goal of the ongoing CSI program is to develop an in-depth understanding of the shopping process in convenience stores and uncover innovative opportunities to improve performance. It will create a large behavioral data set from over 10 million convenience store trips and integrate it with a number of other data sources to provide unprecedented visibility into the path-to-purchase of C-store shoppers and factors that impact their purchase decisions.
“We are delighted to partner with some of the most innovative convenience store retailers and manufacturers,” said Dr. Rajeev Sharma, Founder and CEO of VideoMining. “We are continually evolving the program to capture the most relevant shopper data and to derive the most actionable insights.”
Besides offering an extensive list of “deep dive” syndicated reports for all product categories, the program will offer an opportunity for ongoing custom testing, research and trend analysis. “This year’s program involves a massive data set from the expanded store panel, but also addresses a number of special topics such as Food Service, Hispanic Shoppers, Holiday Analysis and Forecourt Productivity,” said Priya Baboo, President of Shopper Insights for VideoMining.
Whitman’s Sampler Celebrates Centennial
Celebrating its 100th anniversary in 2012, Whitman’s Sampler is America’s best-selling box of chocolates. It is estimated that over one billion have been sold since its introduction in 1912. Whitman’s Candies sells a Sampler every 2.5 seconds.
To celebrate the centennial, Whitman’s kicked off the Kiss Me, I’m 100 Giveaway. The Sampler wants to party with anyone celebrating their 100th birthday this year. Whitman’s is sending a jumbo Sampler and a Kiss Me, I’m 100 hat to anyone born in 1912.
Kraft Rolls Out Mobile Food Pantry
Kraft Foods Foundation and Feeding America are rolling out 10 new mobile pantry vehicles to reach those hardest hit with food insecurity – African-American and Latino populations. According to the USDA, one in four families within these groups is considered food insecure, versus one in six in the general population. And the rate for children at risk for food insecurity within these groups is around one in three.
The mobile pantry program is the first one to specifically target outreach to African-American and Latino families disproportionately impacted by food insecurity. The program is rolling out in Columbus, Ga.; Concord, Calif.; Corpus Christi, Texas; Elmsford, N.Y.; Greely, Colo.; Houston, Texas; Milwaukee, Wis.; Newark, Del.; San Antonio, Texas; and Valdosta, Ga.
With the help of Feeding America, the nation's largest hunger-relief organization, and local food banks, this first-of-its kind minority outreach mobile pantry program will deliver food to underserved neighborhoods. Many of these neighborhoods are food deserts – areas where residents might not have access to grocery stores and emergency food assistance. The mobile pantry trucks will deliver 9 million pounds of fresh produce and mealtime staples to families each year.
Start Sampling, MultiAd Join Shopper Technology Institute
The Shopper Technology Institute (STI) welcomes two new companies: Start Sampling as an Executive Member and MultiAd as a Corporate Member.
StartSampling is a unique marketing and promotion company that links CPG brands with consumers via online sampling. MultiAd offers numerous services to support the design, production and dissemination of marketing materials, including product images and data for advertising, e-commerce and planogram needs.
“These two companies offer very different services and will increase the diversity of our sponsoring membership,” said
John Karolefski, executive director of STI, and editor-in-chief of CPGmatters. “We look forward to sharing their news and insights with manufacturers and retailers.”
For more information: www.startsampling.com and www.multiad.com.
Valassis Launches Couponing App on Facebook Platform
Valassis, provider of media and marketing services, has extended its reach further in the digital promotion space by launching a compelling application – RedPlum Social Savings – built on Facebook Platform.
The app allows friends to use and share compelling offers without leaving Facebook. The app allows advertisers to provide targeted offers to the right people, then gives them the option to share relevant deals with their friends. Since the beta launch of this fully integrated couponing app, over 25,000 users have installed it, achieving a 72% adoption rate and triggering more than 450,000 impressions.
Food Lion, a leading grocer based in Salisbury, North Carolina, is an early adopter of the app. “Food Lion is excited about the opportunity to offer RedPlum Social Savings on Facebook,” said Kimberly Mohns, Food Lion Social Media Specialist. “We look forward to providing additional savings opportunities to customers and our social-savvy brand ambassadors.”
Pete Tarnapoll Joins PromoWorks as CEO
PromoWorks, an innovative leader of insights-driven consumer engagement and shopper marketing solutions at retail, has named Pete Tarnapoll as CEO.
He has over 30 years of leadership experience in integrated marketing, including promotional, experiential, lifestyle, digital, sports and shopper marketing. He comes to PromoWorks after a long run at Ryan Partnership, where he created the Integrated Marketing Communications Group.
In his role as PromoWorks’ CEO, Tarnapoll will use his expertise at moving business forward to guide the company’s continued growth and deepen its relationships with its clients. His understanding of relationship building between consumers and brands will also be a major benefit to PromoWorks and its clients.
CPG MARKET WATCH
SECTIONS
Early August 2012
