CBA Launches CPG Speaks     

The Consumer Brands Association is launching CPG Speaks, a virtual education series exclusively for industry. CPG Speaks will bring together the sector’s leading voices for conversations on the issues defining CPG’s future.

Jeff Harmening, chairman and CEO, General Mills, Inc., and Consumer Brands Association board chairman, will headline the first session, “Choosing to Lead,” on July 15 to share how the company remained nimble in an ever-changing environment during the onset of COVID-19, what consumer behavior he was most surprised by, the leadership lessons he learned in guiding his team and how the company is planning for the future.

In collaboration with PwC, the series will offer weekly sessions through the end of 2020. Other sessions include:

  • August 19: “Managing Unprecedented Demand” with Benno Dorer, chair and CEO, and Troy Datcher, senior vice president and chief customer officer, The Clorox Company

  • September 9: “Stepping Up for Equality & Inclusion” with Carolyn Tastad, group president, North America and chief sales officer, The Procter & Gamble Company.


GS1 US Controls Color and Size Codes

GS1 US now manages and maintains the database that allows suppliers, manufacturers and retailers to codify product color and size, enabling more consistent and efficient data exchange in retail.

Formerly managed by the National Retail Federation (NRF), the GS1 US Color and Size Codes are available electronically for either a $250 one-time purchase from GS1 US or via three GS1 US Solution Partners: OpenText, InterTrade and SPS Commerce.

The codes also provide a common language for product color and size identification for Electronic Data Interchange (EDI), a process that allows companies to exchange business information such as orders and invoices electronically. Using these standardized codes, retailers, brands and manufacturers can reduce errors due to manual data entry, cut down on new item setup times and allow for automated sales analysis by size and color, which helps guide merchandise assortment planning.


Pantry Loading to Continue

Good news for CPG brands: Results of a recent survey of 1,600 consumers by consultancy PwC suggest that many shoppers have embraced pantry loading of groceries.

More than six of ten respondents (64%) are continuing their current rate of pantry loading for now, while four of ten (42%) don’t plan to change this habit until COVID-19 is vanquished.


COVID-19 Will Shape Organic Industry

The unprecedented COVID-19 pandemic this year has already had dramatic consequences for the organic sector in 2020. As shoppers search for healthy, clean food to feed their at-home families, organic food is proving to be the food of choice for home, says the Organic Trade Association.
 
OTA’s research found that many solid-growth categories have seen demand exploding. Organic produce sales for one, after jumping by more than 50 percent in the early days of kitchen stocking, were up more than 20 percent in the spring of 2020. Other categories experiencing softer growth have been seeing big boosts in demand: the run on groceries meant organic milk was in high demand, for example, and sales of organic eggs skyrocketed. Packaged and frozen organic foods saw double-digit growth as consumers upped at-home meal preparation.

Laura Batcha, CEO and Executive Director of the OTA, said, “The commitment to the organic label has always resided at the intersection of health and safety, and we expect that commitment to strengthen as we all get through these unsettled times.”


Global Food and Grocery Market Booming

In the wake of COVID-19, the 2020 global food and grocery market is now forecast to reach over $9.4 trillion, with an additional $203 billion more than previously anticipated, according to research by GlobalData, a leading data and analytics company.

Thomas Brereton, Retail Analyst at GlobalData said, “Coronavirus has transformed the way consumers across the world are buying groceries, both in terms of the amount being bought and channel choice. Less and no dining out has meant more people are dedicating time to home cooking with 43.3% of global consumers stating they are cooking more at home, resulting in much higher sales at supermarkets.”


FMI Develops Feeding Assistance Toolkit

FMI – The Food Industry Association has developed a toolkit focused on feeding assistance to support the efforts of its supermarket retailer members to help address the needs of grocery shoppers during these challenging times. The toolkit contains:
 
  • An educational video that explains how to enroll in the Supplemental Nutrition Assistance Program (SNAP).
  • An interactive infographic that answers frequently asked questions about SNAP.
  • Information on WIC Waivers & Online SNAP purchasing pilot.
  • Links to budget friendly recipes and shopping resources.




































       

























































































































































































 











































































































































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CPG MARKET WATCH
                                                                         Early July 2020
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