Oregon Ice Cream Scoops Up TPM Solution 

Oregon Ice Cream has selected AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies, for its Trade Promotion Management solution.

The dessert maker decided to invest in a comprehensive TPM solution for several reasons:

  • Gain better control of their trade spend process
  • Improve forecast accuracy
  • Analyze “all-in trade spend” for net unit cost
  • Provide the ability to do true customer planning
  • Have visibility to those plans as they execute.

AFS Trade Promotion Management Retail is a full closed-loop system that helps you plan, deploy, execute, settle and analyze your trade spend with a robust set of intuitive, easy-to-use capabilities. This solution provides customer planning and visibility across sales, finance, accounting, supply chain, and marketing groups, providing insight for event analysis and into how the actual plan results are performing against the S&OP.

Three CPG Execs Join GMA Board of Directions

The Grocery Manufacturers Association (GMA) has added three new members to its Board of Directors: Steven A. Cahillane of Kellogg Company; Bobby J. Chacko of Ocean Spray Cranberries and Paul D. Chibe of Ferrero North America.

Cahillane is CEO and chairman of the Board at Kellogg Company. Chacko is president and CEO at Ocean Spray Cranberries. Chibe is president and CEO of Ferrero North America.

“All three are recognized industry leaders with decades of experience, and their depth of knowledge on consumer trends will prove invaluable as GMA works to meet the rapidly evolving needs of 21st Century food, beverage and consumer products companies, and of consumers across the country,” said Chris Policinski, chairman of the GMA Board and president and CEO of Land O’Lakes.

GMA is the leading trade association for the food, beverage and consumer products manufacturing industry.

Digital Food and Beverage Show Set for Chicago in July

The upcoming Digital Food and Beverage conference in Chicago will bring together 200+ digital marketing and ecommerce innovators from the industry’s most disruptive food delivery services, retailers, and brands to exchange key strategies and secret-sauces to becoming innovators.

The conference will take place July 16-17 at the Westin Chicago River North. Readers of CPGmatters get an exclusive discount – 25 percent off registration by using code DFB18CPG when registering.

Attendees will hear presentations by executives from Peapod, Coca-Cola, Grubhub, Walmart, Albertsons, FreshDirect, Monster, and more. With disruptive content and unique session formats that promote interactivity and allow attendees to actually join in the conversation, the conference aims to help achieve omnichannel excellence and drive profits. It is brought to you by the creators of eTail.

Conference topics Include:

  • How CPGs and Retailers are sharing more data
  • Keeping the pace with the future of Food & Beverage
  • FOMO: How are you deciding to participate with different channels?
  • Bringing the product to customers, wherever they want it
  • Taking the leap into new technologies: how to build your case, engage your leadership, and manage the transition
  • Delivering a personal customer experience
  • Optimizing your online experience
  • Bringing the digital experience in-store.

Click here to see the agenda for everything you need to know about the event, all in one place.

Shoppers Don’t Notice On-Pack Sustainable Messages

Consumers say that sustainability influences their purchases, but most don’t notice sustainability branding on packaging, says a new study by QuadPackaging (QP) and Package InSight, a Clemson University partner. The research examined whether or not shoppers’ behaviors are influenced by a visual sustainability rating system placed on the front of packaging.

Ninety-two percent of the study participants did not notice sustainability logos on the packages despite more than half of them (53 percent) saying that a simple rating system would impact their purchase and over 40 percent claiming sustainability influences their buying decisions.
“These results are not surprising if you take into account the barrage of logos, seals and stamps found on consumer package goods claiming some form of sustainability,” said Paul Nowak, senior director of sales strategy and business development at QP, a division of Quad/Graphics. “Consumers have become numb to all the messaging on packaging which hinders the penetration of sustainability claims.”

Online Grocery Sales to Grow 10 Times Faster than In-Store

Online grocery sales are projected to reach more than 8 percent of the total grocery sales in the U.S. by the end of 2022, according to the newest Brick Meets Click online grocery forecast.
Given that the online share of industry sales was under 5 percent at the end of 2017, the forecast projects a 5-year compound annual growth rate of 13 percent as compared to 1.3 percent for sales originating in-store (excluding the effects of inflation).

“This illustrates the impact that online is having on how grocery retailing is conducted,” says Brick Meets Click partner David Bishop. “Our forecast numbers show steady growth, and this supports the case for two important points. First, online grocery is already important and will become even more important in the near term, and second, the store will continue to be the place where grocers make most of their sales – but the growth of e-commerce puts even greater pressure on retailers to find ways to make this part of the business more profitable.”

Established in 1938, Oregon Ice Cream is one of the longest-standing ice cream makers in the western United States. The company is also the home of retail brands Julie’s Organic and Alden’s Organic, the nation’s leading organic frozen dessert brands.

IndoorMedia Joins Nielsen Connected Partner Program

IndoorMedia, producer and distributor of receipt-based advertising and promotion programs, has joined the Nielsen Connected Partner Program. The partnership will help IndoorMedia’s register receipt program leverage the power of Nielsen data for consumer-package goods (CPG) looking for new media to reach shoppers.

IndoorMedia recently formed a new national sales division to promote the use of back of register receipt advertising and promotion in the grocery store. The receipt-based program reaches every shopper at checkout across its broad network of over 9,000+ stores, including many of the nation’s top grocery chains; Kroger, Safeway, Albertson’s, HEB, Stop & Shop.

“Coupling IndoorMedia’s national network and distribution capabilities with Nielsen’s powerful data and analytics, provides marketers with an unparalleled tool to effectively and efficiently reach all types of consumers where they shop.” said Jesse Aversano, SVP, General Manager, Sales and Marketing at IndoorMedia. “In fact, a recent shopper survey showed that 80% of consumers desire to see coupons on register receipts because they are easy and simple to use.”

The Nielsen Connected Partner Program is an open ecosystem for companies that provides a service to the consumer-packaged goods (CPG) industry. By opening up data pipelines, partner companies and Nielsen clients can find each other and collaborate in an open data ecosystem. This moves the most common and burdensome barriers to connecting applications and data sets at scale.


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                                                                         Mid-May 2018
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