Campbell Announces Strategic Reorganization 

Campbell Soup Company has unveiled a strategic reorganization that aims to better position the company to capitalize on the rapidly changing food industry landscape, while more closely aligning the business with the company’s three growth strategies: optimize the value of the core; increase health and well-being food, beverages and snacks; and, accelerate distribution and new business models.

This new structure organizes Campbell’s core business operations – including its important soup, simple meals and shelf-stable beverages portfolios and its powerful snacks portfolio – under  Luca Mignini, Chief Operating Officer (COO). Campbell will create a new Accelerator unit to continue to expand in faster-growing spaces and invest in high-growth areas. As part of the reorganization, Campbell Fresh will become part of the Accelerator unit to realize the growth potential of the packaged fresh category. The new unit will also be responsible for long-term innovation, small brand incubation, future consumer experiences, e-commerce and new distribution models.

Denise Morrison, Campbell’s President and Chief Executive Officer, said, “The transformative Snyder’s-Lance acquisition served as a catalyst for us to re-examine how to best organize the company for increased emphasis on execution and profitable growth. This strategic reorganization – focused on our core, the integration of recent acquisitions, the Campbell Fresh turnaround and long-term growth – provides the right structure for us to optimize the value of our businesses today, while creating future-oriented capabilities. It will simplify our operations, improve our execution and enable us to allocate resources with a greater focus on profitable growth.”


GMA to Honor Mondelēz and Kroger Execs

The Grocery Manufacturers Association (GMA) will award its prestigious Hall of Achievement Award to Irene Rosenfeld and Fred Morganthall. Rosenfeld is the retired Chairman and Chief Executive Officer of Mondelēz International, Inc.; Morganthall served as Executive Vice President of Kroger and President of Harris Teeter.

The Hall of Achievement Award, GMA’s highest honor, recognizes the service and extraordinary contributions of distinguished food, beverage and consumer packaged goods industry leaders. Both winners will be presented with this year’s award at GMA’s Leadership Forum in August at The Broadmoor in Colorado Springs, Colorado.

“Irene Rosenfeld has been a trailblazer in the food industry in many ways,” said GMA CEO Pam Bailey. “Not only was she one of the first women to serve on the GMA board in a leadership role, she led some of the most iconic consumer brands through times of major transition. The creation of Mondelēz International as a global snacking powerhouse is largely due to Irene’s foresight, understanding of the marketplace, and willingness to take risks that ultimately paid off. Irene was a great CEO and a bold leader.”

The second 2018 Hall of Achievement honoree is Fred Morganthall of Harris Teeter and Kroger.

Chris Policinski, CEO of Land O’Lakes and Chairman of the GMA Board of Directors, said,  “Fred Morganthall is one of the finest leaders this industry has ever seen. Fred’s no-nonsense approach and impeccable standards helped shape the retail and grocery manufacturing industry into what it is today. What’s more, his genuine care and concern for employees, colleagues, and associates cannot be matched. In today’s business climate, it is difficult to put aside daily work challenges to look out for others – but Fred always went above and beyond to fight for his people.”


Chef’d to Sell Meal Kits in Stores

Chef’d, an increasingly popular mail-order meal kit, will be available for sale in 1,500 stores by June, according to Kyle Ransford, Founder and CEO.
 
Speaking at a GroceyTalk session at the recent ShopTalk conference and exhibit in Las Vegas, he predicted that all brands of meal kits will increase in sales this year because many will be sold in grocery stores. He acknowledged a widespread move to a personalized shopping experience.
 
The nearly three-year-old startup has raised $60 million in funding, including investments from FreshDirect, Campbell Soup and Smithfield.


Snak King Adopts Food Safety Solution

One of the largest snack food manufacturers in the US is automating its supplier documentation to save time, reduce risk and protect consumers.

Snak King, based in Industry, Calif., is adopting the ReposiTrak Compliance Management System to automate the documentation of its extensive supplier network.
 
David Phuong, Quality Assurance Director for Snak King, said, “Using ReposiTrak’s Optical Character Recognition to scan and filter the required documentation our suppliers upload will be immensely valuable in saving time and ensuring greater compliance that will ultimately protect our consumers.”

ReposiTrak, a wholly-owned subsidiary of Park City Group, is the world’s only company with a sourcing, compliance management and advanced commerce platform for retailing. It provides food retailers and suppliers with a robust solution to help them protect their brands and remain in compliance with regulatory requirements.


Taxing ‘Unhealthy’ Food May Prompt Brits to Cut Consumption

With the so-called “sugar tax” that began April 6, a Mintel research report on healthy eating finds just under half (47%) of Brits say that a tax making “unhealthy” food/drink more expensive would encourage them to cut down on these items.

Those aged 16-34 (53%) are considerably more likely to be deterred by a tax than those aged 45 and over (42%). Meanwhile, by region, Londoners (53%) are most likely to be deterred by a tax; this compares to less than four in ten (38%) consumers living in Scotland.

As an alternative to taxation, three of four consumers (75%) say easier- to-understand nutritional information on product packaging would encourage them to cut down on unhealthy food/drink, rising to 81% of 25-34s. Meanwhile, 73% claim rewards for making healthy choices (for example, supermarket reward points) would encourage healthier eating. Over half (56%) of Brits say they would cut down on unhealthy products if there were tighter restrictions on advertising unhealthy food.

“For high-sugar products, the challenge is a complex one, with reformulations a risky business,” said Emma Clifford, Associate Director Food & Drink at Mintel. “There have been many cases of consumer backlashes against unpopular recipe changes and the use of artificial sweeteners is not a solution that sits well with all consumers. The use of naturally-derived sweeteners remains in its infancy in the UK, despite many consumers being open to the use of these ingredients.”


Explorer Research Launches Shopper Lab in Chicago

The new Behavioral Science lab in Chicago leverages state-of-the-art technologies to test and measure real shopper behavior. The lab, launched by Explorer Research, aims to change the way manufacturers and retailers understand their customers.

Using eye tracking, facial coding and other technologies, researchers can uncover the subconscious drivers of behavior, giving brands valuable insights that lead to measurable gains. What people say and what people do can be very different, so immersing people in a real environment is the best way to measure their behavior, say lab officials.

The flexible 7,500 sq. ft. lab can be used to test different store formats such as grocery, drug, mass and convenience. It can position up to a 60-ft. run of products for large section testing. Within the lab, any category can be tested including grocery, frozen, fresh, and checkout.

The Explorer shopper lab has a dedicated life-size virtual reality with eye tracking facility. As simply as putting on a headset, a shopper can be immersed in any store environment which can be quickly and easily changed.  This immersive testing can be used for testing stores-of-the-future,  packages, planograms, and signage. Testing allows companies to quickly test and get real behavioral insights leading to better in market results.















































































































































































 











































































































































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CPG MARKET WATCH
                                                                         Mid-April 2018
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