Hormel Names Alliance Foods Broker of the Year 

Alliance Foods, a retail broker and packaging distributor serving the CPG manufacturing industry, has earned the Broker of the Year Award from Hormel Foods for the third time.
Sal Stazzone, President and CEO of Alliance, said, “This is a great example of the special results that can be achieved when a manufacturer and its broker engage in a true business partnership. This was a direct result of a tremendous effort between the Hormel team led by Marc Lipari and Alliance’s seven-member Hormel sales team working together to generate three straight years of significant sales increases. We are privileged to represent an outstanding CPG manufacturer like Hormel, and our respective teams are already working hard for a ‘four-peat’ in 2018.”

Alliance represents more than 150 CPG manufacturer clients selling their products into retailers across the U.S. It serves as sales partner with Save-a-Lot Food Stores, a $6 billion retailer.

FMI’s Stir It Up! Garners $1.1 Million for Nutrition and Food Safety

The Food Marketing Institute (FMI) Foundation fundraising event, Stir It Up!,features all-star teams of retailer and supplier executives dishing up their finest family meals and striving for top honors and bragging rights. The Jan. 28 event in Miami at the FMI Midwinter Executive Conference and related activities garnered $1.1 million to support the role of food retailing through research and education in the areas of food safety, nutrition and health.

Five hundred Stir It Up! attendees participated in the exclusive Stir It Up! culinary competition serving as judges, voting on their favorite family meals in an array of categories. The competing meals encompassed more than 20 dishes and sides for participants to taste and select their favorites.

“Along with the food, fun and fundraising, the event shined a spotlight on the importance of family meals and the food retail industry’s dedication to National Family Meals Month in September,” Susan Borra, RD, executive director of the FMI Foundation, said.

The following kitchen teams were awarded the “2018 Gold Mitt Awards” based on popular vote:

  • The Coca-Cola Company won Healthiest Family Meal
  • Hy-Vee with their partner Wahlburger won Tastiest Family Meal
  • PepsiCo won Most Affordable Family Meal
  • Wakefern Food Corp. won Best Culinary Adventure and Easiest Family Meals

Brands Underestimate ‘Creep Factor’ Impact on Customers: Study

As technology becomes more sophisticated, it’s all too easy for brands to cross the line into creepy – and it turns out they cross it a lot.

A new study from InMoment, a customer experience intelligence provider, found that a whopping 75% of consumers find most forms of personalization at least somewhat creepy – with 40% of brands admit to being creepy.

Surprisingly. nearly half of brands admit they’re being creepy. While half of customers say they’d keep shopping with a brand after a creepy experience, 22% report they will leave for other brands.

Other key findings from the report include:

  • Twenty percent of consumers report being angry after a bad experience with a brand, twice the amount that brands assume (10%)
  • One in five consumers will tell friends about experiences they deem creepy, while one in 10 will share Big Brother-type experiences on social media
  • Almost half of consumers (46%) report they hesitate to give away information simply because they don’t receive value when they do.

“Whether it’s how brands are using personal information or the impact of missed expectations, companies continue to underestimate their customers.,” said Brennan Wilkie, SVP of CX strategy at InMoment. “Today’s consumers are savvy, they want to be included in decisions, they want transparency, and they want real value in exchange for sharing personal information or spending their money. The brands that see the new landscape as an opportunity instead of a burden and focus their efforts on building authentic relationships with customers are seeing massive benefits.”

Pepe’s Incorporated Adopts Food Safety Solution

Pepe’s Incorporated is adopting the ReposiTrak Compliance Management System to manage records from their upstream suppliers.

Pepe’s is a Chicago-based food manufacturer that started out by supplying its own franchise of Mexican restaurants and has grown to provide private-label food of all ethnicities across the United States and other parts of the world.

“In order to better protect our customers and reduce our risk, we needed a way to manage our growing list of required business and food safety records,” said Barb Justus, QA Manager for Pepe’s Incorporated.

ReposiTrak, a wholly owned subsidiary of Park City Group, helps companies control risk, reduce supply chain expense, and grow sales via a unique technology solution platform.

Loyalty Expo to Kick Off May 15 in Orlando

Three more speakers have been announced for the Loyalty Expo on May 15 in Orlando.

The keynote speaker will be Mitch Prinstein, author of “Popular: The Power of Likeability in a Status-Obsessed World.” Two other speakers will be Andrea Zaretsky, Senior VP of Marketing at Toys R Us, and Whitney Arcaro, SVP and Managing Director of Marketing at RXR Realty.

“Our second round of announced speakers continues the trend of providing perspectives from a wide range of verticals," said Mark Johnson, CEO of Loyalty360, producer of the event. “We look forward to the unique insights shared by Mitch, Andrea, and Whitney during their sessions at Loyalty Expo 2018.”

Previously-announced speakers include Jim Lyski, Chief Marketing Officer, CarMax; Brian Popelka, Senior VP of Customer and Partner Care, Overstock.com; and Maureen Sigliano, VP of Global Loyalty Development & CRM, Western Union.


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