'World of Private Label' Expo Now Set for Dec. 2-3 in Amsterdam    

By Ana Lester

The world’s biggest private label trade show is getting even bigger. There will be more exhibitors, more products, and more attendees at PLMA’s 2020 “World of Private Label” International Trade Show, now scheduled for Dec. 2-3 at the RAI Exhibition Centre in Amsterdam, The Netherlands. The event was originally scheduled for May 26-27.

The event comes at a time when consumer attitudes are changing rapidly about food, health and beauty and household products. Shoppers are increasingly looking for products that are fresh, promote health and wellness and are sustainable. All these trends will be reflected on the trade show floor.

Walking the aisles of the "World of Private Label" International Trade Show, examining the displays of exhibitors, will be thousands of buyers from supermarkets, hypermarkets, discounters, drugstores, department stores, and importers and exporters. They come looking for products ranging from low-cost alternatives to innovative premium lines, from food and household products to health and beauty. This year’s event is expected to attract more than 17,000 visitors from 120 countries.

This annual trade show is organized the Private Label Manufacturers Association (PLMA), which represents more than 4,500 member manufacturers around the globe. With offices in New York and Amsterdam, PLMA is the largest association of its kind, devoted exclusively to the promotion of private label.

On the trade show floor in Amsterdam, attendees will have the opportunity to visit more than 2,800 exhibiting companies, which make and supply fast-moving consumer goods, including food, household and health and beauty products from more than 70 countries.

Featured at the trade show will be more than 60 national and regional pavilions. Some national pavilions, like those from Germany, Italy, France and Spain, have participated in the show for many years. There are also several new pavilions, including ones from Brazil, Belgium, Indonesia, Romania, Belarus and Bulgaria.

“The growth of the trade show reflects the growing popularity of retailer brands across Europe,” said Brian Sharoff, President of PLMA. “Today’s shoppers recognize the quality, innovation and value retailers offer with their private label products.”

The “World of Private Label” extends beyond the exhibition stands. A special attraction is PLMA’s Idea Supermarket. It displays recently introduced private label ranges from more than 60 retailers in Europe, United States, Latin America, Africa and Asia. The products showcase the latest consumer trends, such as vegan and vegetarian foods, environmentally friendly products and premium health and beauty items.

Also on display will be hundreds of new and innovative food and non-food private label products, including all the winners of PLMA’s 2020 International “Salute to Excellence” Awards. The Awards give recognition to outstanding food and non-food private label products that have been introduced by supermarkets, hypermarkets, discounters, drugstores, and specialty stores in the past year.

One day prior to the trade show floor opening, Tuesday, December 1, visitors can learn more about private label and retailing during a special seminar program featuring presentations by industry experts.

The Executive Education Classes will be held from 8:30 am – 2 pm and feature presentations on private label strategy, consumer trends, product development and innovation, best practices in advertising and promotion, manufacturer-retailer relations and e-commerce. Classes have been selected for importance to retailers and exhibitors who will be meeting during the trade show. For example:

  • At the seminar program, Ali Dibadj, an award-winning financial analyst with Alliance Bernstein, will explain how private label and smaller brands are gaining market share from the A-brands.

  • Benjamin Punchard. Global Packaging Insights Director at Mintel, will identify the four key packaging issues facing private label in the years ahead.

  • Tom Penninckx, Client Business Partner at The Nielsen Company, will report on the latest market share statistics for private label across Europe.

For more information about PLMA’s 2020 “World of Private Label” International Trade Show, or to arrange an interview with Brian Sharoff, President of PLMA, contact Leonique White, International Trade Relations, PLMA International Council at +31 20 5753032 or email: press@plma.nl.

                                                                       Mid-March 2020
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