CMA to Roll Out All-Star Speakers for Annual Conference  

By Rose Anthony

The Category Management Association (CMA) has announced an impressive roster of CPG and retailer speakers for its 2018 Annual Category Management and Shopper Insights Conference scheduled for May 7– 9 at the Gaylord Opryland in Nashville, Tenn.
Keynote speakers include Andrew Nadin, CMO of Schnucks Markets; Chris Morley, president of Nielsen; Coca-Cola’s James Ford and Walgreens’ Tom Burkemper in a joint presentation called “Collaborative Business Planning: Partnering for Success.

Other speakers include Chris Yamashita and Jennifer Byrne with Microsoft; and Kim James, Senior Director of Global Brand Management with Circle K Stores. Other presentations will include speakers from Albertsons, Meijer, Shell International, General Mills, Georgia Pacific, Tyson Foods, Campbell’s Soup Company, Marzetti, Walmart,, and more.
“Presenters from multiple channels will provide unique insights and real-world solution examples of this industry-shaking impact. The overall strategy is to integrate the sessions with the focus and have each presentation build upon the last to help create a story of the ever-changing category management and shopper insights landscape,” said CMA officials in a statement.

More than 50 breakout and intellectual property sessions will provide insights into building a platform and the different tactics and tools used to supplement lackluster data and develop more complete analysis. Discussions will also include advanced technology to identify opportunities that lead to actionable insights and drive category growth.

In addition to a focus on the digital shopper and e-commerce, CMA aims to build on the its expansion of the Shopper Insights Management Association (SIMA). There will be sessions designed specifically with a focus on shopper and consumer insights.

The annual conference attracts executives in the category management and shopper insights community from a novice to a seasoned veteran across multiple channels including Shopper Insights, Customer Analytics, Category Management, Marketing, Sales, Merchandising, Store Design, Digital Commerce, Omni-channel, Product Development and more.

CMA officials said 98 percent of last year’s attendees admitted they were able to network with the right individuals to advance their business and further both their personal and professional growth.

Speaking about her attendance at last year’s conference, Janet Fallon, Director of Sales & Marketing at White Castle Food Products, said, “We were very impressed by the content and professional execution of an event this size.  I think most meaningful for me was the ‘real world’ content which is clearly applicable to all of our businesses.” 

What can attendees expect to take away from this year’s conference? CMA listed:

  • Find out how the latest solutions and best practices are working across multiple channels to build brands and accelerate growth.
  • Hear how the rising stars in category management are developing innovative approaches to solve the most difficult omni-channel challenges.
  • Learn from some of the world’s leading retailers, suppliers and solution providers about key topics including: category management, ecommerce, shopper insights & marketing, planogramming, space management, in-store execution and more.
  • Enjoy over 15 opportunities to socialize and network with hundreds of top category management professionals from all over the world.

Attendees can register at
For more information about CMA, visit:

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