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CPG VIEWPOINTS ARCHIVES


How the Alcohol Industry Can Bounce Back Stronger (Mid-July 2020)

Five COVID-19 Changes Can Help Brands Grow Market Share (Early July 2020)

Are You Missing Out on Revenue Due to Unoptimized CPG Product Listings? (Mid-June 2020)

Three Keys to Consumer Experience during the Pandemic (Early June 2020)

COVID-19 and Its Impact on CPG and Total Store Sales (Mid-May 2020)

How CPG Companies Can Prepare for the New Normal (Early May 2020)

Adapting the Supply Chain to the New Normal (Mid-April 2020)

Why Messaging Is Make or Break for CPG Brands (Early April 2020)

Navigating Your Way to Tech-Enabled Revenue Growth Management (Mid-March 2020)

Three Consumer Trends to Watch (Early March 2020)

The Future of CPG Brands in the Age of ‘i’ (Mid-February 2020)

Five Essential Values of Product Information Management (Early February 2020)

How CPG Companies Can Rescue Their Market (Mid-January 2020)

CPG Brands: Winning in the Era of Relevance (Early January 2020)

CPG Needs Streamlined Retailer Management (Mid-December 2019)

Decoding the Omni Channel Path-to-Purchase: Driving Brand Growth through Behavioral Design (Early December 2019)

Legal Considerations around the Use of ‘Retired Brands’ (Mid-November 2019)

How to Leverage Technology and Collaboration to Drive Value (Early November 2019)

CPG Needs a New Approach to Innovation (Mid-October 2019)

Three Ways to Use Predictive Analytics to Grow Business (Early October 2019)

Zero Waste: Consumers Are Woke, So Now What? (Mid-September 2019)

How to Drive Carting from Mediocre to Robust Online CPG Sales (Early September 2019)

Don’t Make the Single Worst Brand-Building Mistake a Company Can Make (Mid-August 2019)

Can Food and Beverage Leaders Find Their Footing? (Early August 2019)

Six Tips to Engage Customers through Packaging (Mid-July 2019)

Protecting CPG Companies from Deceptive Pricing Allegations (Early July 2019)

Growing Demand for Local Products Impacts Inventory for Suppliers (Mid-May 2019)

Analytics to Activation: What's Next for CPGs? (Early May 2019)

What Is the CFO’s Role in Delivering Value and Relevance at Scale? (Mid-April 2019)

What's the Real Impact of Amazon's Official Entry into Grocery? (Early April 2019)

Are Customer Insights a 'Thought Partner' for Your Business? (Mid-March 2019)

What Scan-Based Trading Means to the CPG Supplier (Early March 2019)

Achieve Relevance at Scale in 2019 (Mid-February 2019)

Drive CPG Growth by Building a Partner Ecosystem (Early February 2019)

What's Next for Trading Partner Collaboration? (Mid-January 2019)

It's Business Unusual for CPGs: Three Tech-Led Routes Forward (Early January 2019)

Digital Roadmaps That Work (Mid-December 2018)

Going Back in Time the CPG Way (Early December 2018)

CPG Looks Externally for HT Benchmarking, Best Practices (Mid-November 2018)

Who Will Win the Future of Consumer Products? (Early November 2018)

CPG Needs New Brands and Business Models (Mid-October 2018)

Food Makers Can Benefit from Consumer Demand for Organic Products (Early October 2018)

Subscriptions Are Taking Over eCommerce (September 2018)

Getting on the Shopping List for Game Day (Mid-August 2018)

Convenience and Delivery in an e-Commerce Grocery World (Early August 2018)

Achieving Sustainable and Profitable Growth (Mid-July 2018)

Rise of Replacement Foods Is Wake-Up Call for Traditional Brands (Early July 2018)

Artificial Intelligence Brings Agnosticism to Growth Mapping in the CPG World (June 2018)

The Future of Successful CPG Innovation Is Behavior Based (May 2018)

eCommerce CDTs Show Brands Are More Important to Online Grocery Shoppers (Mid-April 2018)

Why 92% of Brands Want to Do More with POS Data (Early April 2018)

It Takes a Village to Raise a Business in Value Channels (March 2018)

Don't Overcomplicate Your eCommerce Strategy (February 2018)

Making Brands Matter to Generation Z (December 2017)

Managing the New Pressures on Pricing (Mid-November 2017)

Legal Considerations around the Use of 'Retired' Brands (Early November 2017)

New Collaboration Model for CPG and Retail (Mid-September 2017)

Beaconing: A New Way to Connect with Customers (Early September 2017)

Making 'Growth Mapping' Work for CPG (August 2017)

Digital Engagement Is a Distraction - and a Sales-Killer (July 2017)

Think You're Prop 65 Compliant? Not for Long... (May 2017)

Achieving Pricing and Margin Optimization (April 2017)

Customer Service, Not Price, Drives Brand Loyalty (March 2017)

Is Your Brand Missing Out on Significant Revenue? (February 2017)

From Promotion to Emotion: Driving Profitable Growth in CPG (Mid-January 2017)

Five Ways to Take Charge in an Era of 'Digital Disruption' (Early January 2017)

How to Lead Holiday Shoppers Down the Path to Purchase (December 2016)

Ten Guiding Principles of Customer Strategy (November 2016)

Is Big Food in Trouble? (September 2016)

Pricing Is the Forgotten "P" (June 2016)

Brands Need to Jumpstart Online Channel (March 2016)

Revamping Customer Experience for Today's Consumer (November 2015)

Turning Triers into Buyers...One Sample at a Time (August 2015)

What Are Risks for Chapter 11 Debtors Selling to Food Retailers? (July 2015)

CPG Marketers Need to Focus on Building Brand Equity (June 2015)

How Can Big Brands Tap the Appeal of Small Brands? (May 2015)

Facing the Challenges and Opportunities of Online Grocery (March 2015)

How CPG Companies Can Create What Consumers Want (February 2015)

How Can CPGs Get Their Groove Back? (January 2015)

Should Brands Be Single-Minded in a Multi-Touch-Point World? (November 2014)

An Innovative Wake-Up Call for CPG Executives (July 2014)

How the Battle between CPG and Retailers is Changing (June 2014)

Spur Sales by Leveraging Emotional Insights about Consumers (May 2014)

Running Brand Innovation? Find Success Like a Start-Up (April 2014)

Looking at Grocery through Google Glass (March 2014)

Can Gaps in Ethnic Marketing Be Brand-Building Opportunities? (February 2014)

Hype and Sales vs. Brand Quality (January 2014)

Big Data Succeeds with Quality, Not Just Quantity (December 2013)

Standing Out in the Bottled Water Marketplace (October 2013)

Making Digital Coupons 'Less Invisible' (August 2013)