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TRADE MARKETING ARCHIVES


How TPM Can Help CPGs Deliver Relevance at Scale (June 2019)

Trade Investment: A Powerful Lever for Long-Term Growth (April 2019)

How to Prepare for Trade Promotion Management (October 2018)

Preparing for Trade Promotion Management (January 2018)

Is Trade Promotion Management Dead without True Management? (October 2017)

popchips Innovates Trade Promotions with Fact-Based Business Intelligence (March 2017)

Lotus Bakeries North America Standardizes Trade Promotions (January 2017)

CPG Marketers Need to Reevaluate Trade Promotions in a Digital World: Wipro (August 2016)

How Efficient Forecasts Put Icing on Cake for Signature Brands (July 2016)

Reversing the Diminishing Returns of Trade Promotion (Mid-April 2016)

Total CPG Trade Rate Increased to 15.1% in 2015 (Early April 2016)

CPGs Lagging, Retailers Leading in Trade Promotion: Study (March 2016)

Leading Nuts Brand Implements Easy-to-Use TPM Solution (February 2016)

Premier Nutrition Corporation Cures Spreadsheet Overload (October 2015)

CPGs Can Enhance TPM through a Holistic Approach (August 2015)

Is Trade Promotion in Turmoil? (July 2015)

AdvancePierre Foods Optimizes Trade Spend, Boosts Business (June 2015)

Why Do CPG Execs Struggle with Customer Planning and Trade Management? (Nov. 2014)

Overcoming the Barriers to Superior Trade Promotion Effectiveness (August 2014)

Best Practices Deliver Speedy TM Implementation for Snacks Manufacturer (June 2014)

Sabra Dipping Co. Improves Accuracy of Sales Forecasting (April 2014)

What Trends Will Affect TPM in 2014? (February 2014)

CPG Lacks Talent for TPM Effectiveness: Study (November 2013)

Do CPGs Play Favorites Where Big Chains Are Involved? (August 2013)

CPGs Lack Talent for Trade Promotion Success: Latest Research (July 2013)

Sales are Popping at Popcorn, Indiana with New TPM System (April 2013)

Big Changes Ahead for Trade Promotion: Special Report (December 2012)

Natural Brands Gain Visibility into Indirect Sales’ Impact on Trade Funding (November 2012)

Dannon Boosts Accuracy of Sales Planning Process (October 2012)

Energizer Personal Care Scores the Second Time Around (September 2012)

What Is Virtually Vertical Collaboration in CPG? (August 2012)

Marcal Offers Best Practices for Calculating Trade Promotion Accruals (July 2012)

Smart Balance Uses ‘GPS’ on Road to Trade Promotion Management (June 2012)

Burt's Bees Boosts Organizational Efficiency with TPM System (May 2012)

CPG Companies Plan to Increase Account-Specific Marketing (April 2012)

PepsiCo Scores with Multiple Benefits of New TPM System (March 2012)

Focus on Value Proposition, Not Price, to Win Shoppers (February 2012)

Pacific Natural Foods Posts Gross Margin Gains (January 2012)

Will Shoppers’ Quest for Value Spur New TPM Strategies? (December 2011)