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IN-STORE MARKETING ARCHIVES

In-Lane Program Gives Brands and Retailers Incremental Reach to Non-Digital Shoppers (Dec. 2019)

Experience-Based Marketing Drives Growth of Beauty Sections for L’Oreal (August 2019)

Red Bull Carves Out Space in the Grocery Store (April 2019)

Hershey Figures Out What Prompts Impulse Purchases in Stores (July 2018)

Clorox Deploys Special Display Rack to Fire Up Charcoal Sales (May 2018)

Clorox Collaborates with Target to Market to Millennials (April 2018)

Pfizer to Grocers: Focus on HBC to Increase Store Sales (February 2018)

CPG Marketers Can Enhance the In-Store Experience (January 2018)

Green Giant Steps Up Marketing in Frozen Food Aisle (December 2017)

Hershey Leverages Virtual Reality to Spur Candy Sales (August 2017)

Hershey Recommends Creative Changes for Grocery Stores (May 2017)

Coca-Cola Bringing Google-Powered Digital Signage System to Retail (April 2017)

Hershey Scores at NCAA Tournament and in Store with Major Promotion for Reese's (March 2017)

Mars Chocolate and Wrigley Spur Impulse Sales at Checkout (December 2016)

Chobani Considers Opening More Cafés in Grocery Stores (November 2016)

Are Your Marketing Dollars Being Wasted in Stores? (Mid-September 2016)

Coca-Cola Banks on Innovative Strategy Called 'Energizing Center Store' (Early Sept. 2016)

Study Reveals Keys to Merchandising Success for Big Brands (August 2016)

Coca-Cola Grapples with Merchandising Challenges (July 2016)

Leading Shoppers Down the Path to Purchase in Stores (June 2016)

Borden Champions Yogurt Smoothies for On-the-Go Consumers (May 2016)

Constellation Brands Turns Walgreens into Destination for Adult Beverages (Mid-April 2016)

Abbott Nutrition Looks to Reinvent Baby Aisle (Early April 2016)

Mars Brings Iconic Snickers Candy Bar to Life at Retail (March 2016)

Promo Momentum Builds for PepsiCo after Super Bowl (Mid-February 2016)

DiGiorno Scores with Super Bowl POP, Contest for Sales Reps (Early February 2016)

Mars Collaborates More with Retailers to Spur Impulse Purchases (January 2016)

SC Johnson Touts 'Family' of Brands to Engage Shoppers (December 2015)

Frito Lay Integrates Digital Technology into Shopping Experience (November 2015)

Coca-Cola Targets Front-End for Brand Exposure, Sales (September 2015)

Cold Box Displays Energize Sales of Red Bull Drinks (August 2015)

Coca-Cola Touts Segmented Execution to Boost Beverage Sales (June 2015)

Mars, Wrigley Spur Impulse Sales with Creative Promos (May 2015)

How Are Shoppers Reacting to Endcap Displays? (Mid-April 2015)

Kraft Heinz Co. Poised to Reinvent Center Store of Supermarkets (Early April 2015)

PepsiCo Touts Understanding Demand as Key to Recent Growth (Mid-March 2015)

Chobani Rolls Out Multi-Faceted Campaign in Grocery Stores (Early March 2015)

Unilever Aims to Engage Shoppers with Mobile, Trust (Mid-February 2015)

PepsiCo Scores with Retail Activation for Super Bowl (Early February 2015)

Hershey Looks Out of the Box for Impulse Sales (January 2015)

Hershey's Bold Steps Improve Candy-Shopping Experience in Supermarkets (December 2014)

Dannon Draws Shoppers to its Assortments with Clever Tactics (November 2012)

'In the Moment' Research Helps Unilever Understand the Shopper Journey (September 2014)

Hershey Sounds Alarm over Lost Impulse Sales at Checkout (July 2014)

General Mills Blasts New Research on Marketing to Kids (June 2014)

Tyson Foods Improves Retail Execution with Crowdsourcing (May 2014)

Coca-Cola and Mondelez Score with Modular Merchandiser (Mid-April 2014)

PepsiCo Leverages Shopper Insights to Revitalize RTD Tea Category (Early April 2014)

Analyzing Shopper Behavior Gives Mondelez a Competitive Edge (January 2014)

Remember the Forgotten Marketing Medium? (October 2013)

From Shelf to Storefront: Brand-Building vs. Retail (September 2013)

Center Store Growth - a Journey, Not a Quick Fix (July 2013)

Anheuser-Busch InBev Launches More Effective Displays to Spur Sales of Beer (June 2013)

Dollar Stores Evolve into Key Channel for Kimberly-Clark (May 2013)

Coca-Cola Leverages Shopper Insights From Retail Testing Center (April 2013)

Kellogg Gets Bullish with Breakfast Marketing (March 2013)

E. & J. Gallo Winery Targets Millennial Generation for Sales Growth (February 2013)

‘Wonderful’ Tactics Spur Super Sales for Paramount Farms (January 2013)

Promotions in Walmart and Holidays Lift Sales for Ocean Spray (Mid-December 2012)

Energizer Identifies Pain Points along Path to Purchase (Early December 2012)

Sara Lee Boosts Performance by Studying Shopper Behavior (November 2012)

Philips Spurs Sales, Shopper Engagement with ‘Retail Reinvention’ in Target Stores
(October 2012)

Heinz Measures Shopper Behavior to Spur Traffic Flow and Sales (September 2012)

Chobani Leverages Sampling to Stir up Yogurt Category in Supermarkets (July 2012)

Shoppers Make More Purchase Decisions In-Store: New Study (June 2012)

Occasion-Based Marketing Triggers Coca-Cola's Solutions (May 2012)

Unilever Ramps Up Hispanic Marketing with New Initiatives (April 2012)

PepsiCo Urges Industry to Focus on ‘Speed’ to Spur Growth (March 2012)

Coca-Cola Refreshments Customizes Programs to Match Shopper Preferences (February 2012)

ConAgra Foods Scores with Brand-Building Program in Target (January 2012)

Procter & Gamble Aims to Lure Shoppers into the 'Guy Aisle' of Stores (December 2011)