CATEGORY MANAGEMENT ARCHIVES


New Direction for Category Management Association (July 2020)

Marzetti's New Category Expertise Strengthens Partnerships with Retailers (May 2019)

Kellogg's Pilots Virtual Reality Merchandising Solution (March 2019)

Heineken Depends on 'Customer Value Proposition' to Life Sales (May 2018)

CMA to Roll Out All-Star Speakers for Annual Conference (April 2018)

Critical Issues on Tap at Annual CMA Conference (February 2018)

Category Management Expertise Drives Marketing Success for McKee Foods (January 2018)

Hershey Enhances Process with Shopper Behavior Analytics (July 2017)

Duracell Revitalizes Planograms for Better Assortment (June 2017)

Seventh Generation Products Gain Better Position on the Shelf (April 2017)

CPGs and Retailers Are Divided on Assortment Priorities (February 2017)

Dr Pepper Snapple Group Boosts Sales by Partnering with Target (January 2017)

Kellogg's Touts 'Breakfast Aisle' to Revitalize Center Store (October 2016)

New Era of Category Management Begins for CPG & Retailers (September 2016)

Critical Issues on Tap at Annual Category Management Conference (July 2016)

Closing the Insight-to-Action Gap (June 2016)

Study Urges Shopper-Centric Approach versus Traditional Process (February 2016)

Delicato Family Vineyards Revitalizes Wine Category at Retail (October 2015)

Dr Pepper Snapple Group Looks to Automate its Process with New Technologies (Nov. 2014)

CMA Leads Trading Partners into New Era of Collaboration (October 2014)

Wine Out-of-Stocks at Kroger Prevented by Using Analytics, Collaboration (Mid-Sept. 2014)

Anheuser-Busch Awarded for Expanding the Beer Category (Early September 2014)

Mondelez Breaks through with New Category for Breakfasts (August 2014)

Strong Retailer Partnerships Power Hillshire Brands (Mid March 2014)

Analytics Plus Insights Equals Success for Church & Dwight (Early March 2014)

Update on the Process to Drive Growth and Profitability (October 2013)

Campbell Soup Carves Out New Category Sections in Center Store (September 2013)

Colgate-Palmolive Embraces Analytics to Boost Brands, Spur Sales (August 2013)

Mike's Hard Lemonade Promotes Optimal Assortment for Sales Growth (July 2013)

Anheuser-Busch Promotes 'Balanced Portfolio' Approach to Assortments (Mid June 2013)

'Big Data' Fine-Tunes Product Assortments for the Dannon Company (Early June 2013)

P&G Scores with Incremental Sales in Home Improvement Channel (May 2013)

Mastery Is Key to Future Success in Evolving CPG Ecosystem (April 2013)

Hillshire Brands Leverages Shopper Insights for Category Leadership (December 2012)

Automated Planograms Add Efficiency, Sales for Dr Pepper Snapple Group (October 2012)

Category Leadership Means No Loafing for Hostess Brands in the Bread Aisle (August 2012)

P&G Increases On-Shelf Availability Using Store-Level Data (July 2012)

Enterprise Loyalty:  Power-Charging Merchandising Success (June 2012)

Walmart Eases Process for Suppliers to Add New Items to Assortments (May 2012)

Collaborative Business Planning Is Key to Driving Results (April 2012)

What Marketers Need to Know about Today's Process (January 2012)

Assortments, Stores to Shrink as Urban Populations Grow (December 2011)








































































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