CPGmatters is a monthly e-zine designed to help makers of consumer packaged goods build brands through retail. We publish information and advice that is topical and actionable. We define CPG broadly as food, beverage, general merchandise, and health and beauty care. These are the fast-moving consumer goods sold through a variety of channels: grocery, drug, mass, supercenter, convenience, warehouse club, dollar store, and online.
The topics we regularly cover are diverse: brand strategy, category management, coupons, in-store marketing, loyalty marketing, sampling, and trade marketing, among others that are related. The common denominator is the brand around which all marketing revolves.
A dedicated group of writers with decades of experience in trade publications keep you informed each issue. They are joined by leading experts who advise you of the right way to build brands in partnership with retailers.
We look at this as a work in progress. We will tinker with the editorial mix while striving to improve and serve readers better. If you have suggestions, we’d like to hear from you. We can be reached at Editor-in-Chief@cpgmatters.com.
-- The Editors and Publishers
