MID-DECEMBER 2018 ISSUE Volume 14, No. 24 Publishing Since 2005
Five Uncommon Rules
For Holiday Shopping
Grocery Stories to Entertain & Inform
is a light-hearted and
amusing collection of
news and views about
the world of grocery
plus grocery trivia,
product reviews, videos, tweets and more.
Click Here to read the latest grocery story, "Five Uncommon Rules for Holiday Shopping"
How Virtual Is Driving a New, Iterative Approach to Market Research
The world of retail moves fast, and changes often—which means which means traditional market research strategies often struggle to keep up with today’s iterative landscape. The ways we plan and create new in-store concepts should be a continuous and organic process. But how?
In this session from the recent virtual LEAD Marketing Conference, join InContext Solutions’ Chief Research Officer, Rich Scamehorn, as he describes how virtual reality simulations are disrupting traditional market research and delivering fact-based data to their decision making, allowing leading retailers and brands to drive change and innovation within their organizations in a fraction of the time—ultimately creating a better shopping experience.
Click on the image below to view the recording:
After viewing this recording click here to see all the session recordings from CPGmatters' November virtual conference.
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