Tell a friend about this page
                          MID-DECEMBER 2018 ISSUE                    Volume 14, No. 24                    Publishing Since 2005                  
Five Uncommon Rules
For Holiday Shopping
Grocery Stories to Entertain & Inform
is a light-hearted and
amusing collection of
news and views about
the world of grocery
plus grocery trivia,
product reviews, videos, tweets and more.

Click Here to read the latest grocery story, "Five Uncommon Rules for Holiday Shopping"

How Virtual Is Driving a New, Iterative Approach to Market Research

The world of retail moves fast, and changes often—which means which means traditional market research strategies often struggle to keep up with today’s iterative landscape. The ways we plan and create new in-store concepts should be a continuous and organic process. But how?

In this session from the recent virtual LEAD Marketing Conference, join InContext Solutions’ Chief Research Officer, Rich Scamehorn, as he describes how virtual reality simulations are disrupting traditional market research and delivering fact-based data to their decision making, allowing leading retailers and brands to drive change and innovation within their organizations in a fraction of the time—ultimately creating a better shopping experience.

Click on the image below to view the recording:

After viewing this recording click here to see all the session recordings from CPGmatters' November virtual conference.

Books from the Shopper Technology Institute - Available in Paperback &
Kindle Editions

Digital Disruption in CPG & Retail
Digital Disruption is the use of new
technologies -- such as virtual reality,
augmented intelligence, and blockchains --
to improve traditional processes and
procedures. Coming to grips with digital
disruption begins by understanding its impact
and implications.

This book aims to be your guide, featuring
essays by thought leaders and solution
providers that outline the new processes and
procedures so that merchants and marketers
can chart a new path in today's rapidly-changing marketplace. Click here for more details or to order a copy.

The Essentials of Shopper Technology
Shopper Technology consists of tactics and
applications that engage and motivate
shoppers, analyze their behavior, and enable
trading partners to improve their operations.
Consider this book as a way to cut through the
clutter as technology roars on, competition
heats up, and shoppers become more
Click here for more details or to order.

New Directions in Shopper Technology
This book builds on the foundation of The
Essentials of Shopper Technology. Divided
into five sections -- Shoppers, Loyalty,
Engagement, Analyltics and Digital --
chapters outline the challenges facing
merchants and marketers, and offer an
analysis of the solutions and their
implications. Order now.

The Little Book of Big Data
Big Data is important. It's big and getting
bigger...and companies of all sizes need to
leverage Big Data to engage consumers and
monitor their behavior in stores, improve
retail performance, and distance themselves
from competing brand marketers. But how
can this be done? Is there a roadmap for
success? And how is success measured?
This book provides much needed guidance
and a path forward. Order now.
Website Designed by CPGmatters, LLC © 2018 at Homestead™
Digital Transformation Helps
Carlsberg Accelerate Growth

The Carlsberg Group, one of the leading brewery
groups in the world with a large portfolio of
beers, aims to accelerate growth and improve
margins. To that end, it is transitioning its
information technology infrastructure to the public cloud as part of a comprehensive strategy to be an intelligent and connected enterprise. The transition is providing Carlsberg with a modernized, dynamic and agile platform for its enterprise solutions, enabling digital innovation and helping the company gain more visibility into its IT operations.
read the story

J&J Energizes Aveeno Brand Portfolio
With Systematic Digital Approach

J&J's goal was to increase market penetration and sales of its entire Aveeno brand portfolio with a systematic digital approach – one that could be targeted, validated and optimized.
read the story

Digital Roadmaps That Work

While many consumer products companies have turned to digitalization as a source of growth, moving from today’s short-term goals to longer-term objectives is easier said than done.   
read the story

Enhanced Solution Eliminates Fraud in Real Time

A fully-automated end-to-end promotion management system provides complete control over promotions and identifies and stops costly fraud.
read the story

How Do Consumer Food Preferences Vary around the World?  

The expectations and behaviors of consumers around the world are outlined in Food 360, a study from Kantar TNS that was released at SIAL, the global food exhibition in Paris.
read the story

Has Amazon Figured Out How to Scale
Its Go Cashier-Free Tech To Bigger Stores?

It’s no surprise that the e-tailing giant is reported to be working on a way to put deploy the technology behind its Amazon Go convenience stores in much larger store environments.     
read the story


Third Anniversary for SmartLabel…..Key to M&A Success for CPG…..Meal Kit Subscriptions Increasing…..New Customer Advisory Board for Compliance…..UK Millennials Driving Non-Alcoholic Beer
read the stories