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                         EARLY NOVEMBER 2018 ISSUE                    Volume 14, No. 21                    Publishing Since 2005                  
Which Grocery Brands
Are Most Popular?
Grocery Stories to Entertain & Inform is a
light-hearted and amusing
collection of news and views
about the world of grocery
plus grocery trivia, product
reviews, videos, tweets and more.

Click Here to read the latest grocery story, "Which Grocery Brands Are Most Popular?"

Books from the Shopper Technology Institute - All available in Paperback & Kindle Editions

Digital Disruption in CPG & Retail
Digital Disruption is the use of new technologies -- such as
virtual reality, augmented intelligence, and blockchains -- to improve traditional processes and procedures. Coming to
grips with digital disruption begins by understanding its impact and implications.

This book aims to be your guide, featuring essays by thought leaders and solution providers that outline the new processes and procedures so that merchants and marketers can chart a new path in today's rapidly-changing marketplace. Click here for more details or to order a copy.

The Essentials of Shopper Technology
Shopper Technology consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Consider this book as a way to cut through the clutter as technology roars on, competition heats up, and shoppers become more demanding. Click here for more details or to order.

New Directions in Shopper Technology
This book builds on the foundation of The Essentials of Shopper Technology. Divided into five sections -- Shoppers, Loyalty, Engagement, Analyltics and Digital -- chapters outline the challenges facing merchants and marketers, and offer an analysis of the solutions and their implications. Order now.

The Little Book of Big Data
Big Data is important. It's big and getting bigger...and companies of all sizes need to leverage Big Data to engage consumers and monitor their behavior in stores, improve retail performance, and distance themselves from competing brand marketers. But how can this be done? Is there a roadmap for success? And how is succes measured? This book provides much needed guidance and a path forward. Order now.


PLMA Annual Private Label Trade Show
November 11-13 at the Rosemont Convention Center (10 minutes from Chicago's O'Hare Airport)

Private label market share has reached nearly 25% of unit sales in the U.S. and is expanding faster than national brands. Retailers coast-to-coast have committed themselves to an aggressive store brands strategy while specialty chains are using their own brands to create shopper loyalty unheard of only a few years ago.

Buyers from every channel will be at the 2018 PLMA Annual Trade Show. For more than 30 years, PLMA’s annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs. More than 1,500 companies from 40 countries will be exhibiting their products, including 25 international pavilions. Exhibitors range from small and medium-size companies to well-known national brand makers who also supply store brands.

No show offers participants a greater opportunity to meet. Click here to register, or call 212-972-3131 for more information on attending or exhibiting.

Complimentary Registration for CPGmatters'
Virtual LEAD Marketing Conference
Streaming Live Wednesday, November 14
10:00 a.m. - 3:00 p.m. ET

CPGmatters' 14th LEAD Marketing Conference is a virtual event that features some of the industry's most knowledgeable experts speaking on topics in the Loyalty, Engagement, Analytics and Digital Applications areas.

Speakers present the ways in which their sophisticated marketing strategies and new and emerging technologies engage shoppers, analyze their behavior, and enable trading partners to improve their operations.

Sessions will include:

  • Developing Your Digital Toolkit
  • Decisions Made Easy: Driving Growth Through CDT Insights
  • How Kellogg Leverages End-to-End Automation from Boomerang Commerce to Drive Increased Revenue in their Amazon Business
  • How Virtual Is Driving a New, Iterative Approach to Market Research
  • How to Achieve a Better ROI from Your Integrated Promotions
  • Improved Sales Effectiveness by Driving Recurring Neural Network Forecasts Down to the Front Line

Attend all day, or just log in for the sessions that interest you; complete details on the sessions and speakers are available here.

And for your complimentary LEAD registration, click here.

(Even if you can't attend the live event, register and receive links to all session recordings and supplementary materials)

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Sweet Spot
Hershey Aims to Innovate
And Collaborate

Hershey keeps working hard to make itself a favorite of retailers and consumers alike. The confection giant is unveiling and accelerating an array of category expertise and brand-building innovations that have made it difficult for other snack brands to keep up. These initiatives continue Hershey’s pioneering effort to adjust itself – and help retailers adjust – to a future grocery-shopping experience that likely will be dominated by experiential elements and digital technologies.
read the story

Relevance Index Reveals What Is Wrong with CPG Brands

Marketers frequently take pragmatic promises for granted, but that kind of thinking is hurting some of the world’s biggest companies. The solution is…..
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Who Will Win the Future of Consumer Products?

Consumer products companies need to start acting fast and driving the agility to connect with their entire ecosystem to boost revenue and customer satisfaction.   
read the story

Shoppers Use Digital Coupons for Five Basic Products

Digital coupons are on the rise. Ninety-two percent of parents rely on digital offers to save money. But which top products are purchased by shoppers using digital coupons?
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Europe Now Dominates Craft Beer Innovation 

While craft has been around for years in Europe, the continent is now taking a global leadership role in craft beer innovation. In 2017, 54% of launches originated in Europe.
read the story

Giant Food Expects Big Things from New Mini-Store Concept

Giant Heirloom Market is the result of neighborhood listening sessions and market research, with lessons borrowed from Amsterdam, “known for its innovative, small grocery stores.”     
read the story


Campbell’s New Focus…..Everybody Shops at Discount Stores…..Meal Kit Subs Keep Rolling ….New Catman Solution…..Blockchain Discussion Group…..HBC Shopper Insights

read the stories