Dominating Ecommerce Search
Keys to Getting Found at the Digital Shelf
Search is a driver of the now-famous “flywheel effect” at Amazon and other online retailers: products that place well in search results tend to sell more, and products that sell more tend to place better in search results.
Profitero's SVP Strategy and Insights Keith Anderson discusses how findability is fundamental to eCommerce success, and provides guidance on:
- Prioritizing the most relevant, frequently searched product keywords
- Optimizing your products for retailer search rankings
- Understanding the key drivers influencing Amazon’s organic search rankings
Click on the screen below to view the presentation, recorded during the May 2017 Virtual LEAD Marketing Conference:
EARLY OCTOBER ISSUE Volume 13, No. 19
PRODUCTS & SOLUTIONS
Sweet and Sour
Sugar Tax Roils Coca-Cola as CSD Sales Stagger
Sugar taxes are spreading to more cities. In June, Seattle became the eighth city in the United States to vote in favor of a “soda tax.” Philadelphia was the first major city to enact one. Other cities include Berkeley, Albany, San Francisco and Oakland in California, and Boulder, Colo., as well as Illinois' Cook County, which includes Chicago. Coke’s carbonated-soft-drink business is feeling the impact. Shoppers are confused and angry as sales in supermarkets decline.
Store Brands Chipping Away at National Brand Dominance
Watch out, Big Food! Store brands are busting out due to Amazon’s takeover of Whole Foods, the rise Aldi and Lidl, and maybe even meal kits with private label ingredients.
Digital Influences Most Grocery Sales
Along Path to Purchase
More consumers are researching grocery products online and via mobile devices before shopping in the store. As a result, 51 percent of grocery sales are digitally-influenced.
POS Network Enables Bodegas
To Accept and Process Coupons
Many mom-and-pop stores such as bodegas can’t honor manufacturer coupons for popular groceries. A POS network being deployed levels the playing field with chains.
Is Trade Promotion Management Dead
Without True Management?
Unchecked and poorly managed trade spend can become the slow bleed that ultimately undermines the broader brand and business objectives. Three steps can put CPG on track.
Will Centralized Buying Make Whole Foods
A More Formidable Competitor?
Whole Foods is accelerating its shift to more centralized buying under Amazon.com’s ownership while also eliminating brand reps from selling on store floors. Risky move?
Later Compliance for Nutrition Facts Label…..SC Johnson’s Ingredient Transparency Initiative…..Companies to Simplify Food Date Labels…..Amazon Online Grocery Sales Surge…..More CPG Purchases Online…..Aussies Loyal to Aussie Brands
Sales and Revenue Transformation Utilizing Historical Customer Order Data & Predictive Analytics
In this session, Vik Mehta, Founder/Managing Pricipal of eMoksha Consulting, discusses how B2B/B2C businesses can apply predictive analytics strategies to historical customer orders to create tremendous value. He also demonstrates how
“actionable data” is more meaningful than “big data” in this context.
The presentation covers:
- How retailers and e-commerce businesses can achieve revenue growth from historical sales orders
- Identification of unique customer signals and behaviors hidden in sales orders.
- Discussion of growth strategies such as customer retention, predicting/preventing customer churn, gaining lost customers and cross-selling/up-selling.
- Realigning sales teams towards sales quality rather than quantity utilizing customer value scoring.
Click on the screen below to view this presentation:
Claim Your Complimentary Registration for CPGmatters' Virtual
Streamling Live Thursday, November 2
CPGmatters' 12th LEAD Marketing Conference is a virtual event that features some of the industry's most knowledgeable experts speaking on topics in the Loyalty, Engagement,
Analytics and Digital Applications areas.
Attend all day, or just log in for the sessions that interest you.
Sessions are still being finalized, but will include presentations about:
- Trade Promotion Optimization
(Even if you can't attend the live event, register and receive links to all session recordings and supplementary materials)
Analyzing Walmart’s New Home Delivery Scheme
Grocery Stories to Entertain & Inform
GroceryStories.com is a light-hearted and amusing collection of news and views about the world of grocery plus grocery trivia, videos, tweets and more. Click Here to read the latest story, "Analyzing Walmart's New Home Delivery Scheme."
And Learn How to Succeed with Shoppers
October 17-18 in Rosemont (Chicago)
Brands and Retailers are encouraged to attend TransparencyIQ, October 17-18, in Rosemont, IL. Registration is open for this first-of-its-kind event, exclusively focused on product transparency for the packaged food, beverage, personal care and pet food industries.
Hear from leaders in transparency including Walmart, Hershey, Raley's, McKinsey and Nielsen. Learn what today's consumer is looking for when it comes to product transparency; learn transparency best practices and walk away with the ability to develop or expand upon your strategy for product transparency.
Sign up using special code CPGM100 and take $100 off when you register by October 12.
November 12-14 in Chicago
Private label market share has reached nearly 25% of unit sales in the U.S. and is expanding faster than national brands. Retailers coast-to-coast have committed themselves to an aggressive store brands strategy while specialty chains are using their own brands to create shopper loyalty unheard of only a few years ago.
For more than 30 years, PLMA’s annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs. More than 1,300 companies from 40 countries will be exhibiting their products, including 25 international pavilions. Exhibitors range from small and medium-size companies to well-known national brand makers who also supply store brands.
No show offers participants a greater opportunity to meet. Click here to register, or call 212-972-3131 for more information on attending or exhibiting.
Join us on Thursday, November 2nd for LEAD -- CPGmatters' Virtual Conference with sessions on eCommerce, Virtual Reality, Shopper Engagement, Analytics, and more. Your on-line attendance is free; click here to register.