MID-SEPTEMBER 2018 ISSUE Volume 14, No. 18 Publishing Since 2005
Grocery Stories to Entertain & Inform
is a light-hearted and
amusing collection of
news and views about
the world of grocery
plus grocery trivia, product reviews, videos, tweets and more.
Click Here to read the latest grocery story, "Circular Logic."
Meal Kit App Case Study
Introducing a new framework for kicking off products called Practical Design Sprints, an accomplishment-focused variant of traditional design sprints. Incorporating best practices from design thinking, project management and user research, Ella McCrea of Inmotion Software shows how to move from open-ended problems to stakeholder consensus and validated prototypes in one week.
Improve your process and jump-start any project with this framework that produces validated design formed from a consolidated and agreed-upon focus; it will increase transparency and improve communication while laying a foundation for a great product.
Click on the screen below to view this presentation from the Spring 2018 LEAD Marketing Conference:
Books from the Shopper Technology Institute - All available in Paperback & Kindle Editions
Digital Disruption is the use of new technologies -- such as
virtual reality, augmented intelligence, and blockchains -- to improve traditional processes and procedures. Coming to
grips with digital disruption begins by understanding its impact and implications.
This book aims to be your guide, featuring essays by thought leaders and solution providers that outline the new processes and procedures so that merchants and marketers can chart a new path in today's rapidly-changing marketplace. Click here for more details or to order a copy. Shopper Technology consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Consider this book as a way to cut through the clutter as technology roars on, competition heats up, and shoppers become more demanding. Click here for more details or to order. This book builds on the foundation of The Essentials of Shopper Technology. Divided into five sections -- Shoppers, Loyalty, Engagement, Analyltics and Digital -- chapters outline the challenges facing merchants and marketers, and offer an analysis of the solutions and their implications. Order now. Big Data is important. It's big and getting bigger...and companies of all sizes need to leverage Big Data to engage consumers and monitor their behavior in stores, improve retail performance, and distance themselves from competing brand marketers. But how can this be done? Is there a roadmap for success? And how is succes measured? This book provides much needed guidance and a path forward. Order now.
PATH TO PURCHASE EXPO
October 2-4 at the Minneapolis Convention Center
Path to Purchase Expo (P2PX) empowers marketing professionals to make community connections, find inspiration, learn from industry leaders and collaborate on common challenges and ideas.
Join us for unparalleled learning during our keynote addresses and seminar tracks to learn everything you need to know to get ahead of tomorrow’s shoppers.
Keynote addresses will be presented on our main stage from Ahold Delhaize, Facebook, Forrester and The Mom Complex. Attendees will enjoy focused learning during our seminar tracks on hot topics like, loyalty & personalization, insights to activation, AI, VR & beyond, omnichannel solutions, shopper marketing strategy and much more!
If you are involved in influencing the path to purchase this is an event you simply cannot miss!
WHEN WOMEN LEAD
October 2 at the Minneapolis Convention Center
Join us for this half-day event filled with high-impact presentations, enlightening panel discussions and hands-on exercises that offer attendees next generation strategies for growing in shopper marketing. The speaker line-up includes executives from Walgreens, Wakefern Food Corp., PepsiCo, Accenture, the Network of Executive Women (NEW) and more. As an added bonus, all attendees will also get a one-year membership to the Network of Executive Women (NEW).
October 2 at the Minneapolis Convention Center
Join our one-day symposium called E-Commerce: Engaging the Always On Shopper, taking place on October 2 in Minneapolis, MN. Featuring nine expert presentations, the event focuses on topics including educating the organization on e-commerce, launching new products and driving trial, leveraging Big Data, mastering new delivery models, the digital impulse buy and more.
Co-located with the 2018 Path to Purchase Expo (P2PX), the e-commerce symposium also includes complimentary registration for the P2PX exhibit floor and keynote addresses.
SAINT JOSEPH UNIVERSITY'S ANNUAL FOOD INDUSTRY SUMMIT
Tuesday, October 16 in Philadelphia
The 2018 Saint Joseph's University Food Industry Summit brings together professionals and experts to discuss "The Future of the Food Industry."
The 13th annual Summit is a one-day event held in the Food Marketing Auditorium of Mandeville Hall on the campus of Saint Joseph's University in Philadelphia, PA.
Speakers will include:
- John Bennett, President, US Consumer Products Division of McCormick
- Jeff B. Smith, Company Group Chairman, N.A. of Johnson & Johnson
- Christopher Baldwin, President, CEO & Chairman of the Board of BJ's Wholesale Club
- Donna Banks-Ficcio, Vice President, Center Store Sales and Merchandising with Weis Markets
- Gerada Van Kirk, Managing Director Consulting Talent & Organization at Accenture.
October 21-25 at the Parc des Expositions de Paris Nord Villepinte-France
Don’t miss SIAL Paris 2018! The world's largest international marketplace for foodservice professionals seeking inspiration will take place October 21-25, in Paris, France.
Over 150,000 professional visitors and over 7,000 French and international exhibitors from 109 countries will display their foodstuffs at SIAL Paris, ranging from ingredients to processed products, including fresh produce. Discover products from all over the world, see the latest culinary trends, and attend culinary demonstrations.
To register for your visitor badge and save 15%, click here.
November 11-13 at the Rosemont Convention Center (10 minutes from Chicago's O'Hare Airport)
Private label market share has reached nearly 25% of unit sales in the U.S. and is expanding faster than national brands. Retailers coast-to-coast have committed themselves to an aggressive store brands strategy while specialty chains are using their own brands to create shopper loyalty unheard of only a few years ago.
Buyers from every channel will be at the 2018 PLMA Annual Trade Show. For more than 30 years, PLMA’s annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs. More than 1,500 companies from 40 countries will be exhibiting their products, including 25 international pavilions. Exhibitors range from small and medium-size companies to well-known national brand makers who also supply store brands.
No show offers participants a greater opportunity to meet. Click here to register, or call 212-972-3131 for more information on attending or exhibiting.
Wednesday, November 14 from 10:00am-4:00 pm ET
LEAD is the opportunity for top solution providers to reach hundreds of manufacturers and retailers in supermarket, drug, mass, discount, convenience, and club channels. Speaker/ Sponsors can present the ways in which their sophisticated marketing strategies and new and emerging technologies engage shoppers, analyze their behavior, and enable trading partners to improve their operations.
Produced by CPGmatters, LEAD is an all-day, online virtual event that allows 500 Industry Professionals to attend without spending time away from the office, and is the only Virtual Conference for Retailers and CPG Manufacturers covering all aspects of Loyalty, Engagement, Analytics & Digital Applications.
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PRODUCTS & SOLUTIONS
More Frequent Product Recalls The pox of safety recalls of food in the United States over the last few years has raised alarms across the
CPG industry for farmers, manufacturers, distributors and retailers to step up efforts to prevent contamination and to protect consumers from the consequences when it happens. The response has been a new determination to boost traceability, collaboration and communication using various techniques.
DIGITAL SOLUTIONS & SHOPPER TECHNOLOGY
eCommerce CDTs Show Brands Are More Important
To Online Grocery Shoppers
Online shopping will continue to revolutionize how consumers purchase receive goods. Brands are more important than other product attributes to online shoppers compared to in-store shoppers.
What Is the Future of the Food Industry?
Plant-based diets, mail-order meal kits, smartphone apps, and grocery e-commerce are just the beginning of the fast-evolving future of the food industry. The next innovations are…..
Good News and Bad News for FSIs
FSI represents 94.5 percent of distribution quantity, reflecting its scale of consumer reach for CPG marketers. This impressive track record comes at a time when coupon fraud is increasing.
J&J and P&G Post Strong Sales Gains in China
The potential for sales in China has prompted companies such as Johnson & Johnson and Procter & Gamble to focus their attention there. That effort is proving to be successful.
Are Stock-Up Grocery Trips Becoming a Thing of the Past?
New research says almost half of consumers view shopping as a chore. Such reluctance to spend time in stores has led to a decline in big stock-up grocery trips in favor of more need-based trips.
Private Label Show on Pace for Record Attendance…..Häagen-Dazs on Target in UK…..
Coke’s AI Mobile App…..Thumbs Up for Campbell’s Sustainability…..More HBC and GM Sales in Grocery…..Swiss Buy More Store Brands