MID-SEPTEMBER 2019 ISSUE Volume 15, No. 18 Published Online Since 2005
How Virtual Continues to
Drive Innovation in Merchandising
Currently, bringing new ideas to life in-store is challenging because of difficult ideation processes, lengthy evaluation cycles, and expensive implementations.
Join InContext Solutions' Head of Product, Jenkin Lee, as he shares how virtual testing drives innovation and category growth, increased sales at retailers, and improved collaboration internally and with your partners.
Click on the screen below to view this webinar:
After viewing this recording click here to see all the session recordings from CPGmatters' April virtual LEAD Marketing Conference.
Books from the Shopper Technology Institute - Available in Paperback &
Digital Disruption is the use of new technologies -- such as virtual reality, augmented intelligence, and block-chains -- to improve traditional processes and procedures. This book aims to be your guide,featuring essays by thought leaders and solution providers that outline the new processes and procedures so merchants and marketers can chart a new path in today's rapidly-changing marketplace.
Shopper Technology consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Consider this book as a way to cut through the clutter as technology roars on, competition heats up, and shoppers become more demanding.
This book builds on the foundation of The Essentials of Shopper Technology. Divided into five sections -- Shoppers, Loyalty, Engagement, Analyltics and Digital --chapters outline the challenges facing merchants and marketers, and offer an analysis of the solutions and their implications.
Big Data is important. It's big and getting bigger...and companies of all sizes need to leverage Big Data to engage consumers and monitor their behavior in stores, improve retail performance, and distance themselves from competing brand marketers. But how can this be done? Is there a roadmap for success? And how is success measured? This book provides much needed guidance and a path forward.
TWO SPEAKER/SPONSOR SLOTS STILL AVAILABLE FOR CPGMATTERS' FALL VIRTUAL LEAD MARKETING CONFERENCE
Streaming Live on Wednesday, November 6
LEAD is the opportunity for top solution providers to reach hundreds of manufacturers and retailers in supermarket, drug, mass, discount, convenience, and club channels. Speaker/ Sponsors can present the ways in which their sophisticated marketing strategies and new and emerging technologies engage shoppers, analyze their behavior, and enable trading partners to improve their operations.
Produced by CPGmatters, LEAD is an all-day, online virtual event that allows 500 Industry Professionals to attend without spending time away from the office, and is the only Virtual Conference for Retailers and CPG Manufacturers covering all aspects of Loyalty, Engagement, Analytics & Digital Applications.
PLMA Annual Private Label Trade Show
Nov. 17-19 at the Rosemont Convention Center (10 minutes from Chicago's O'Hare Airport)
Private label market share has reached nearly 25% of unit sales in the U.S. and is expanding faster than national brands. Retailers coast-to-coast have committed themselves to an aggressive store brands strategy while specialty chains are using their own brands to create shopper loyalty unheard of only a few years ago.
Buyers from every channel will be at the 2019 PLMA Annual Trade Show. For more than 30 years, PLMA’s annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs. More than 1,500 companies from 40 countries will be exhibiting their products, including 25 international pavilions. Exhibitors range from small and medium-size companies to well-known national brand makers who also supply store brands.
No show offers participants a greater opportunity to meet. Click here to register, or call 212-972-3131 for more information on attending or exhibiting.
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No Frills for You!
GroceryStories.com is a light-hearted and amusing collection of news and views about the world of grocery plus trends, grocery trivia, new products, videos, tweets & more. Click Here to read the latest Grocery Story, "No Frills for You!"