The Bold Approach to Couponing That Brands SHOULD Be Taking
Technology has created many new couponing options, and most brands are adding these tools incrementally vs. taking a results-oriented approach to setting their promotion strategy. What's holding brands back? Brands recognize the volume spike they see with traditional newspaper coupons, but most share payout concerns.
This presentation by Chris Frericks of Quotient explores how brands could be extracting benefits from new coupon vehicles to move more volume while reducing overall coupon investment.
Click on the screen below to view the presentation, recorded during the May 2017 Virtual LEAD Marketing Conference:
EARLY SEPTEMBER ISSUE Volume 13, No. 17
Sales and Revenue Transformation Utilizing Historical Customer Order Data & Predictive Analytics
In this session, Vik Mehta, Founder/Managing Pricipal of eMoksha Consulting, discusses how B2B/B2C businesses can apply predictive analytics strategies to historical customer orders to create tremendous value. He also demonstrates how
“actionable data” is more meaningful than “big data” in this context.
The presentation covers:
- How retailers and e-commerce businesses can achieve revenue growth from historical sales orders
- Identification of unique customer signals and behaviors hidden in sales orders.
- Discussion of growth strategies such as customer retention, predicting/preventing customer churn, gaining lost customers and cross-selling/up-selling.
- Realigning sales teams towards sales quality rather than quantity utilizing customer value scoring.
Click on the screen below to view this presentation:
November 12-14 in Chicago
Private label market share has reached nearly 25% of unit sales in the U.S. and is expanding faster than national brands. Retailers coast-to-coast have committed themselves to an aggressive store brands strategy while specialty chains are using their own brands to create shopper loyalty unheard of only a few years ago.
For more than 30 years, PLMA’s annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs. More than 1,300 companies from 40 countries will be exhibiting their products, including 25 international pavilions. Exhibitors range from small and medium-size companies to well-known national brand makers who also supply store brands.
No show offers participants a greater opportunity to meet. Click here to register, or call 212-972-3131 for more information on attending or exhibiting.
Grocery Stories to Entertain & Inform
GroceryStories.com is a light-hearted and amusing collection of news and views about the world of grocery, plus grocery trivia questions, videos, tweets and more. Click Here to read the latest story, "Coupons Ain't What They Used to Be."
September 26-28 in Rosemont (Chicago), IL
Only P2PX gives you everything you need to drive marketing effectiveness in the complex retail and shopper space.
P2PX is about making connections and finding new partnership opportunities; it’s about learning from industry thought leaders and collaborating on common challenges and ideas.
Headlining keynotes from Pinterest, CVS Health and WSL Strategic Retail anchor a program focused on omnichannel shopping behaviors, digital solutions, e-commerce and the shopper journey, influential technology, measurement, merchandising and, of course, insights and best practices.
The exhibit hall features cutting-edge vendor solutions for driving sales at retail. Plus, the Design of the Times Gallery showcases the most effective in-store and digital activations of the year.
P2PX is an official event of the Path to Purchase Institute and EnsembleIQ.