The Bold Approach to Couponing That Brands SHOULD Be Taking

Technology has created many new couponing options, and most brands are adding these tools incrementally vs. taking a results-oriented approach to setting their promotion strategy. What's holding brands back? Brands recognize the volume spike they see with traditional newspaper coupons, but most share payout concerns.

This presentation by Chris Frericks of Quotient explores how brands could be extracting benefits from new coupon vehicles to move more volume while reducing overall coupon investment.

Click on the screen below to view the presentation, recorded during the May 2017 Virtual LEAD Marketing Conference:

After Listening, Click Here to See All the Recordings from Our May Virtual LEAD Marketing Conference

                           EARLY SEPTEMBER ISSUE        Volume 13, No. 17
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Digital Collaboration
Dr Pepper Refines its Digital Promotions
With Retail Partners

Working with retailers is a huge aspect of
how digital marketing has changed recently
at Dr Pepper Snapple Group. The company
evolved from taking a siloed, or bolt-on,
approach to digital as part of the marketing
mix, to one in which it is an integral part of
the overall marketing strategy. “We see
great value in collaborating with retailers
to further drive engaging consumer
read the story

Beaconing: A New Way to Connect with Customers

Brands and retailers that are able to keep a large amount of data on their customers have the greatest advantage when it comes to using beacon technology effectively.
read the story

Housewares, Kitchenware to Enhance PLMA Trade Show

The popular private label trade show in November is shaping up to be the biggest and best ever with new product categories on display and new issues to discuss with trading partners.
read the story

Consumer Use of Digital Coupons Keeps Increasing   

Shoppers increasingly prefer digital paperless coupons as their enthusiasm for FSIs wavers, say many coupon execs and a key take-away from recent industry studies.

read the story

Anuga 2017 Beckons with Fully-Booked Exhibition Halls 

Some 7,200 exhibitors of food and beverages from 100 countries will greet about 160,000 visitors from over 190 countries at the Anuga trade fair Oct. 7-10 in Cologne.   
read the story

Will Amazon Become a Dominant Force in Grocery
After Acquiring Whole Foods?  

Many see the store locations of newly-acquired Whole Foods as a jumping off point for Amazon’s grocery e-commerce ambitions for home delivery and in-store pickup. 
read the story


Unilever Starts D2C Delivery…..Talking Rain Aligns with Tata…..Quotient Wins Tech Award….. Simplify Recording Planograms…..New Coupon Resource Library…..Produce Tops CPG on Grocery Lists
read the stories
Sales and Revenue Transformation Utilizing Historical Customer Order Data & Predictive Analytics

In this session, Vik Mehta, Founder/Managing Pricipal of eMoksha Consulting, discusses how B2B/B2C businesses can apply predictive analytics strategies to historical customer orders to create tremendous value. He also demonstrates how
“actionable data” is more meaningful than “big data” in this context.

The presentation covers:

  • How retailers and e-commerce businesses can achieve revenue growth from historical sales orders
  • Identification of unique customer signals and behaviors hidden in sales orders.
  • Discussion of growth strategies such as customer retention, predicting/preventing customer churn, gaining lost customers and cross-selling/up-selling.
  • Realigning sales teams towards sales quality rather than quantity utilizing customer value scoring.

Click on the screen below to view this presentation:

PLMA Annual Private Label Trade Show
November 12-14 in Chicago

Private label market share has reached nearly 25% of unit sales in the U.S. and is expanding faster than national brands. Retailers coast-to-coast have committed themselves to an aggressive store brands strategy while specialty chains are using their own brands to create shopper loyalty unheard of only a few years ago.

For more than 30 years, PLMA’s annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs. More than 1,300 companies from 40 countries will be exhibiting their products, including 25 international pavilions. Exhibitors range from small and medium-size companies to well-known national brand makers who also supply store brands.

No show offers participants a greater opportunity to meet. Click here to register, or call 212-972-3131 for more information on attending or exhibiting.

Grocery Stories to Entertain & Inform

GroceryStories.com is a light-hearted and amusing collection of news and views about the world of grocery, plus grocery trivia questions, videos, tweets and more.
Click Here to read the latest story, "Coupons Ain't What They Used to Be."

September 26-28 in Rosemont (Chicago), IL

Only P2PX gives you everything you need to drive marketing effectiveness in the complex retail and shopper space.

P2PX is about making connections and finding new partnership opportunities; it’s about learning from industry thought leaders and collaborating on common challenges and ideas.

Headlining keynotes from Pinterest, CVS Health and WSL Strategic Retail anchor a program focused on omnichannel shopping behaviors, digital solutions, e-commerce and the shopper journey, influential technology, measurement, merchandising and, of course, insights and best practices.

The exhibit hall features cutting-edge vendor solutions for driving sales at retail. Plus, the Design of the Times Gallery showcases the most effective in-store and digital activations of the year.

See the full conference agenda and register today at path2purchaseexpo.com.

P2PX is an official event of the Path to Purchase Institute and EnsembleIQ.