CPG WEBINAR
The Importance of Forecast Accuracy Metrics

This presentation by Joel Cartwright, Director of Product Management at AFS Technologies, addresses the importance of analyzing the accuracy of TPM forecasting, and the downstream impacts and opportunities within a manufacturer's supply chain.

In addition, the presentation speaks to the impact of forecast accuracy, and its impact to the general ledger. Finally, it addresses what is an acceptable forecast accuracy metric, as recognized from within the industry.

Click on the screen below to view the presentation, recorded during the May 2017 Virtual LEAD Marketing Conference:











After Listening, Click Here to See All the Recordings from Our May Virtual LEAD Marketing Conference

























                               EARLY AUGUST ISSUE        Volume 13, No. 15
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PRODUCTS & SOLUTIONS
Pop-Up Channel
Why Is Big Food Touting Brands with Pop-Up Stores?

Kellogg, Pure Leaf and Chobani are among
the CPG companies that have been sprouting
“pop-up” stores that tell their brand stories
inside a retail setting and as stand-alone
outlets. They’re trying to expose consumers to
their products in places that they wouldn’t
necessarily expect to find them – and allow
them to try things that they ordinary wouldn’t
expect from the company serving it to them.

read the story

SHOPPER MARKETING
ConAgra Thrives with New Go-to-Market Team

About a year ago, ConAgra Foods dismantled its Shopper Insights department, and replaced it with a five-person Go-to-Market team, which has since thrived.
read the story

DIGITAL SOLUTIONS
Welcome to Commerce’s New World Order

Amazon’s buyout of Whole Foods Market represents more than just a tectonic shift in our retail landscape. It marks the beginning of a new world order for commerce. 
read the story

COUPONS 
Setback for ‘Coupon Fairies’ in Major Fraud Case  

A federal judge has handed Quotient Technology a sweeping victory in a lawsuit against a couple who the company had accused of fraudulently printing and selling coupons from Coupons.com.

read the story

INTERNATIONAL
General Mills Details Priorities
For its Brands and E-Commerce 

General Mills plans to look to global prioritization to unlock growth opportunities for its brands and for its global e-commerce business experiencing double-digit growth.   
read the story

RETAIL TRENDS
Will Walmart Win Back-to-School
With Click-and-Collect Services?  

Walmart has substantially expanded its selection of BTS items customers can order online via its Online Grocery Pickup and Pickup Today services. Will that win the day?
read the story

MARKET WATCH

Walmart Suppliers Face Fines…..Campbell Enhances Echo Show…..T. Marzetti Launches Web Site for Meal Ideas.....Beech-Nut Clarifies ‘Natural’ Food’…..Meal Kit Market Soars
read the stories
CPG WEBINAR
Sales and Revenue Transformation Utilizing Historical Customer Order Data & Predictive Analytics

In this session, Vik Mehta, Founder/Managing Pricipal of eMoksha Consulting, discusses how B2B/B2C businesses can apply predictive analytics strategies to historical customer orders to create tremendous value. He also demonstrates how
“actionable data” is more meaningful than “big data” in this context.

The presentation covers:

  • How retailers and e-commerce businesses can achieve revenue growth from historical sales orders
  • Identification of unique customer signals and behaviors hidden in sales orders.
  • Discussion of growth strategies such as customer retention, predicting/preventing customer churn, gaining lost customers and cross-selling/up-selling.
  • Realigning sales teams towards sales quality rather than quantity utilizing customer value scoring.

Click on the screen below to view this presentation:



























PATH TO PURCHASE EXPO (P2PX)
September 26-28 in Rosemont (Chicago), IL

Only P2PX gives you everything you need to drive marketing effectiveness in the complex retail and shopper space.

P2PX is about making connections and finding new partnership opportunities; it’s about learning from industry thought leaders and collaborating on common challenges and ideas.

Headlining keynotes from Pinterest, CVS Health and WSL Strategic Retail anchor a program focused on omnichannel shopping behaviors, digital solutions, e-commerce and the shopper journey, influential technology, measurement, merchandising and, of course, insights and best practices.

The exhibit hall features cutting-edge vendor solutions for driving sales at retail. Plus, the Design of the Times Gallery showcases the most effective in-store and digital activations of the year.

See the full conference agenda and register today at path2purchaseexpo.com.

P2PX is an official event of the Path to Purchase Institute and EnsembleIQ.
OUR RISKY
LOVE AFFAIR
WITH
HOT DOGS

Grocery Stories
To Entertain
& Inform

GroceryStories.com is a light-hearted and amusing collection of news and views about the world of grocery, plus grocery trivia questions, videos, tweets and more.
Click Here to read the latest story, "Our Risky Love Affair with Hot Dogs."
CPG ALERTS

SHOPPER MARKETING BOOTCAMP
August 23-24 in Chicago, IL

Today's shoppers have complete control of their retail experience, so understanding their behavior is vital for success. That’s way Path to Purchase Leadership University (P2PLU), the only integrated end-to-end curriculum successfully building shopper-centric knowledge, has created a shopper marketing bootcamp that offers a prescribed roadmap for success guaranteed to make you smarter at your job in just two days.

Over the course of this two-day experience you'll uncover best practices for driving shopper engagement and examine Effie-winning case studies. You'll walk away with:

  • Solutions to your specific pain points
  • Proven methods for developing and executing effective strategies and programs
  • The ability to earn your shopper marketing designation.

Nowhere else will you get the same valuable content that meets your individual needs. It's time to invest in your future. Learn more today!