Artificial Intelligence:
Help or Hype?

Artificial Intelligence (AI) promises to help you know exactly who your customers are, and what they want to buy, when, where, and how.

If you are leading sales, merchandising, new product innovations, or operations, this probably sounds a bit like a fairy tale. Unfortunately, with the hype around AI, which too often ends up as a "multi-million dollar trail of tears science experiment," it sometimes is.

Join Deb Stambaugh of r4 for a can't miss conversation, rich with stories from industry leaders, about what the very real AI business opportunities are and why they wouldn't accept less than measurable, extremely fast, yet scalable business impact.

Click on the screen below to view the presentation, recorded during the May 2017 Virtual LEAD Marketing Conference:

After Listening, Click Here to See All the Recordings from Our May Virtual LEAD Marketing Conference

                                 MID-JULY ISSUE        Volume 13, No. 14
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Make CPG Great Again
How to Market CPG Brands in the Age of Trump

In this post-election climate, CPG marketers
need to tread carefully with their brand
communications. “Whether or not you take
sides regarding Trump, you can get in trouble,”
cautions the ex-CMO of Hershey, who outlines
the right and wrong ways to proceed. It is
advice that Budweiser and Starbucks could
have used to avoid some well-publicized
missteps in marketing.  
read the story

Hershey Enhances Process
With Shopper Behavior Analytics

In-store behavior data and corresponding analytics empowers the next generation of category management. Hershey is a believer and puts the shopper into its process.
read the story

Five Ways Virtual Reality Disrupts Market Research

Disruptive technologies in the retail space are proving to be key differentiators for innovating market research processes. Virtual reality (VR) may be the best solution. 
read the story

Counterfeiting Continues to Roil CPG Brands 

These activities typically violate Federal, State or local laws. Coupon fraud costs CPG manufacturers hundreds of millions of dollars every year. It’s time for CPG to fight back.
read the story

Ice Cream Sales and Flavors Increase around the World

July may be National Ice Cream Month in the U.S., but other countries might as well join the celebration. Ice Cream is growing in popularity in countries you would not expect.   
read the story

Should Brands Ditch the Slang on Social Media?    

With competition fierce to gain attention on social media and other communications channels, brands are ramping up the irreverence. Consumers aren’t impressed.
read the story


Unilever, IRI Fund AI Company…..NESTEA House Opens in Chicago…..Online Channel Management…..Buying via Voice-Controlled Devices…..Sports Nutrition Products Big with Brits

read the stories
Sales and Revenue Transformation Utilizing Historical Customer Order Data & Predictive Analytics

In this session, Vik Mehta, Founder/Managing Pricipal of eMoksha Consulting, discusses how B2B/B2C businesses can apply predictive analytics strategies to historical customer orders to create tremendous value. He also demonstrates how
“actionable data” is more meaningful than “big data” in this context.

The presentation covers:

  • How retailers and e-commerce businesses can achieve revenue growth from historical sales orders
  • Identification of unique customer signals and behaviors hidden in sales orders.
  • Discussion of growth strategies such as customer retention, predicting/preventing customer churn, gaining lost customers and cross-selling/up-selling.
  • Realigning sales teams towards sales quality rather than quantity utilizing customer value scoring.

Click on the screen below to view this presentation:

September 26-28 in Rosemont (Chicago), IL

Only P2PX gives you everything you need to drive marketing effectiveness in the complex retail and shopper space.

P2PX is about making connections and finding new partnership opportunities; it’s about learning from industry thought leaders and collaborating on common challenges and ideas.

Headlining keynotes from Pinterest, CVS Health and WSL Strategic Retail anchor a program focused on omnichannel shopping behaviors, digital solutions, e-commerce and the shopper journey, influential technology, measurement, merchandising and, of course, insights and best practices.

The exhibit hall features cutting-edge vendor solutions for driving sales at retail. Plus, the Design of the Times Gallery showcases the most effective in-store and digital activations of the year.

See the full conference agenda and register today at path2purchaseexpo.com.

P2PX is an official event of the Path to Purchase Institute and EnsembleIQ.

Grocery Stories
To Entertain
& Inform

GroceryStories.com is a light-hearted and amusing collection of news and views about the world of grocery, plus grocery trivia questions, videos, tweets and more.
Click Here to read the latest story, "We All Scream for Ice Cream."

August 23-24 in Chicago, IL

Today's shoppers have complete control of their retail experience, so understanding their behavior is vital for success. That’s way Path to Purchase Leadership University (P2PLU), the only integrated end-to-end curriculum successfully building shopper-centric knowledge, has created a shopper marketing bootcamp that offers a prescribed roadmap for success guaranteed to make you smarter at your job in just two days.

Over the course of this two-day experience you'll uncover best practices for driving shopper engagement and examine Effie-winning case studies. You'll walk away with:

  • Solutions to your specific pain points
  • Proven methods for developing and executing effective strategies and programs
  • The ability to earn your shopper marketing designation.

Nowhere else will you get the same valuable content that meets your individual needs. It's time to invest in your future. Learn more today!